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The future of luxury brands in an on-demand...
The future of luxury brands in an on-demand world By Tracey Follows, 2016-10-10+, Campaignlive.co.uk Can luxury brands both embrace the sharing economy and remain aspirational? It's an existential question they now need to answer. Luxury brands are prefaced on the idea of scar... Lire la suite...
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'Expensive' and 'exclusive' go hand in hand in...
MEASURING EXCLUSIVITY AND DESIRABILITY IN THE US - SEPTEMBER 2016 Our recent research on Brand Desirability and Exclusivity in the USA (Measuring Brand Exclusivity and Desirability - USA), conducted with Promise Consulting, showed a near perfect correlation (R2 = 92%) between brands that cons... Lire la suite...
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#Russia’s #economic trials paves #opportunity...
Russia’s economic trials paves opportunity for luxury By Staff Reports, 2016-10-10+, Luxury Daily, Retail Devalued currency rates in Russia have spurred an uptick in tourism and the purchase of luxury accessories within the market. Although Russia’s luxury sector has had its share of... Lire la suite...
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Press Release - Barometer @Promiseconsulting –...
BAROMETER PROMISE – EXANE BNP : LUXURY IN THE USA 2016 [ACCEDER A LA VERSION FRANCAISE DU COMMUNIQUE DE PRESSE] Promise Consulting Inc., an acknowledged consulting and market research firm, joins forces with Exane BNP, a key actor in the European financial market and a s... Lire la suite...
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#Exclusivity & #Desirability US Barometer of...
FROM EXANE BNP & PROMISE CONSULTING - SEPTEMBER, 07, 2016 Luca SOLCA Managing Director Sector Head Global Luxury Goods Rue du Rhône 80, 1204 Genève, Switzerland Tel: +44 203 4308503 Mob: + 44 7881249464 luca.solca@exanebnpparibas.com Luxury goods brand desirability in America... Lire la suite...
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The Latest Facts and Figures about the #Chinese...
By Fflur Roberts, 18-08-2016+,Senatus, Luxury Society There is much discussion about what a slowing economy in China means for the luxury industry. Euromonitor highlights the latest numbers and what it means for the industry. Over the past decade, China and moreover the Chinese have led t... Lire la suite...
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Bright future for global #luxury #packaging...
SOURCE : SMITHERS PIRA - 2016 An insight into the luxury packaging market that continues to grow globally, driven by exciting trends - the surge of personalised packaging, attention to sustainability issues, economic and demographic drivers. Data from the Smithers Pira report The Futur... Lire la suite...
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Conference « Luxury & China » [06/30] Sharing...
[VIEW THE PICTURES ON FLICKR] Conference « Luxury and China: insights and perspectives for 2016 and beyond » [06/30] Sharing the event’s most important moments [#promiseconsulting @adetem] On Thursday, June 30, 2016, at the Café l’Adjugé in Paris, Promise Consulting hos... Lire la suite...
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[Figure You Should Know] – 73.6% [#luxury...
Luxury products in Russia are sold at a higher price than in other cities such as Paris (35-40% higher) or London (20-30%), as stated by Strategia & Sviluppo Consultants (2015). Still accounting for 73.6% of their luxury market, the car industry was strongly hit by the market crisis... Lire la suite...
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Chanel winning fight against luxury grey market...
By Sarah Marsh - Business Insider - May 2, 2016, 6:15 P M By Sarah Marsh HAVANA (Reuters) - Chanel, the world's second largest luxury brand, said on Monday its efforts to curb the grey market have been successful and are helping boost revenue in China despite weaker overall demand fo... Lire la suite...