Last posts on luxury
2024-03-29T14:51:41+01:00
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pjourdan
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[#PromiseConsulting] [#luxurylab] Despite Trade War, Ralph Lauren Gains Momentum in China
tag:whatsnewinmarketing.blogspirit.com,2019-09-19:3141716
2019-09-19T17:31:06+02:00
2019-09-19T17:31:06+02:00
Via Jingdaily, Avery Booker, September 13, 2019 With only an eight-year...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/01/01/2718361229.jpg" id="media-1074712" alt="" /></p><p>Via Jingdaily, Avery Booker, September 13, 2019</p><p>With only an eight-year official presence in mainland China — opening its first stores there in 2011 — Ralph Lauren is both a relative newcomer and a well-established brand among Chinese consumers. Having developed strong name recognition initially via trips to Hong Kong taken by mainland businesspeople and tourists in the 1980s and ‘90s, for the past two decades the brand has been hit hard by the counterfeit trade, with the Chinese market flooded with fake Polo shirts and knockoff brands.</p><p>But a stronger on-the-ground presence, centered around its hundreds of stockists throughout Greater China along with its Ralph’s Coffee location in Hong Kong, and massive investment in digital marketing and e-commerce is showing signs of paying off. This week, it was reported that Asia remains the fastest-growing division for Ralph Lauren, with China accounting for the majority of the region’s growth.</p><p><a title="http://bit.ly/2kjcKpC" href="http://bit.ly/2kjcKpC" target="_blank" rel="noopener">[Read more]</a> </p><p>#RalphLauren #luxury #china #business #fashion #HauteCouture #brand #MarketingTrends </p>
pjourdan
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[#PromiseConsulting] [#luxurylab] Bentley EXP 100 GT : Une concept car infiniment futuriste pour les 100 ans de la marqu
tag:whatsnewinmarketing.blogspirit.com,2019-09-19:3141727
2019-09-19T17:24:08+02:00
2019-09-19T17:24:08+02:00
D'après Victoria Dayan, le 29 août 2019. Via Luxe.net Fêtant son...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/00/00/2358236366.jpg" id="media-1074722" alt="" /></p><div class="col m6 l6 right-align border-right-1">D'après Victoria Dayan, le 29 août 2019. Via Luxe.net </div><p>Fêtant son centenaire, la marque de prestige anglaise nous présente l’EXP 100 GT. À la fois rétro et futuriste, voici ce qui pourrait être la Bentley en 2035.</p><p>Ce nouveau concept incarne le futur de la firme anglaise. En effet, Bentley dévoile un concept-car préfigurant le luxe de demain sous les formes d’un coupé très long (5,8 mètres) et assez large (2,4 mètres). Les portières font deux mètres de largeur, mais pivotent vers l’extérieur et vers le haut pour un accès pratique. Grandes ouvertes, elles s’élèvent à près de trois mètres. Le véhicule pourra atteindre les 100km/h en 2,5 secondes, obtiendrait une autonomie de 700 km et sa vitesse maximale gagnerait les 300 km/h.</p><p><a title="http://bit.ly/2kEhaI4" href="http://bit.ly/2kEhaI4" target="_blank" rel="noopener">[Lire plus]</a> </p><p>#luxury #bentley #cars #supercars #innovation #new #design #luxurycars #luxurylifestyle </p>
pjourdan
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[#PromiseConsulting] [#luxurylab] Le congrès Digital Luxe Meeting revient à Paris
tag:whatsnewinmarketing.blogspirit.com,2019-09-19:3141769
2019-09-19T17:03:52+02:00
2019-09-19T17:03:52+02:00
Par Marine Schneider, via DigiLuxury le 8 Septembre 2019 A...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/01/00/481918104.png" id="media-1074828" alt="" /></p><p>Par Marine Schneider, via DigiLuxury le 8 Septembre 2019 </p><p>A l’occasion de la 8e édition du Meeting Luxe Digital à Paris le 8 octobre 2019, nous avons eu la chance d’interviewer Franck Prime, en charge de l’organisation de ce salon. Existant depuis 8 ans maintenant, ce congrès a fait ses lettres de noblesse à Miami, Dubaï, Genève et Paris. </p><p>Tout d’abord, qu’est-ce que le Meeting Luxe Digital ?</p><p>Ce prestigieux événement l’est avant tout par ses participants ; des VIPs qui sont naturellement invités tels que les dirigeants de Maisons, marchands, journalistes et directeurs digitaux mais aussi 60 intervenants experts mondiaux sur scène. Les prestataires et consultants peuvent participer à événement en achetant leur billet. L’invitation se faisant par invitation ou cooptation, vous êtes sûr(e) d’y trouver le gratin du Luxe et du Digital en somme.</p><p><a title="http://bit.ly/2mo0MMc" href="http://bit.ly/2mo0MMc" target="_blank" rel="noopener">[Lire plus]</a> </p><p>#business #luxury #new #meeting #digital #paris #fashionweek #fashion #luxe </p>
pjourdan
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[#PromiseConsulting] [#luxurylab] Merci célèbre une mode libre et mixte avec l'exposition ”Genre(s)”
tag:whatsnewinmarketing.blogspirit.com,2019-09-17:3141674
2019-09-17T10:47:00+02:00
2019-09-17T10:47:00+02:00
Via fr.fashionnetwork.com, Septembre 2019 Au centre des collections de...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/02/01/825641733.jpg" id="media-1074608" alt="" /></p><p><strong>Via fr.fashionnetwork.com, Septembre 2019</strong></p><p style="text-align: left;">Au centre des collections de prêt-à-porter et des défilés depuis plusieurs saisons, la notion de genre fait aujourd'hui l'objet d'une exposition mode chez Merci (Paris IIIe). Le concept store explore le sujet, du 24 septembre au 26 octobre, avec un vestiaire axé sur la mixité, des collaborations exclusives, et de nombreux invités.</p><p style="text-align: left;">Le 24 septembre prochain, au lendemain du coup d'envoi de la Fashion Week de Paris, s'ouvrira l'exposition "Genre(s)" au sein du concept-store parisien Merci. Au programme ? Une garde-robe mixte, des maisons partenaires, et des invités triés sur le volet.<br /><br />"La féminité a toujours su se défendre et prendre différentes orientations, chemins de traverse et autres libertés. Alors quand la femme entre, en catimini, dans le territoire de l'homme, c'est pour dénicher dans son vestiaire, des classiques, pièces rares ou ultra quotidiennes, qui la rendront encore plus féminine", souligne Merci dans un communiqué.</p><p style="text-align: left;"><a title="http://bit.ly/2kmfItC" href="http://bit.ly/2kmfItC" target="_blank" rel="noopener">[Lire plus]</a></p><p style="text-align: left;">#Merci #luxury #genre #féminisme #fashion #style #gender #luxe #égalité #fashionweek #liberté</p>
pjourdan
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[#PromiseConsulting] [#luxurylab] Sillages Paris : « Le parfum est un exhausteur de vous »
tag:whatsnewinmarketing.blogspirit.com,2019-09-17:3141675
2019-09-17T10:44:00+02:00
2019-09-17T10:44:00+02:00
Témoignage de Maxime Garcia-Janin, fondateur de Sillage Paris, Journal...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/01/02/3989262723.jpg" id="media-1074612" alt="" /></p><p><strong>Témoignage de Maxime Garcia-Janin, fondateur de Sillage Paris, Journal du Luxe</strong></p><p>« Depuis des années, il est possible de se se faire livrer un vêtement, de l’essayer et de le renvoyer s’il ne vous convient pas. Pourquoi est-ce que ce principe, ce droit à l’erreur, ne s’appliquerait pas à la parfumerie ? ». C’est avec cette vision assumée que Maxime Garcia-Janin, Fondateur de Sillages Paris, nous accueille dans son nouvel atelier de la rue de Charonne.</p><p>Niché au fond d’une cour classée, l’espace est lumineux, coloré et dévoile une installation inédite faite de fioles en suspension. Positionnées sur différents niveaux – en haut pour les notes de tête, au milieu pour celles de cœur, en bas pour celles de fond – ces dernières composent un orgue olfactif d’un nouveau genre. Ici, on sent, on teste, on déambule seul ou à plusieurs. Le tout accompagné d’un expert de la marque et d’une application dédiée, celle là même qui fait le succès de Sillages Paris depuis le lancement de son site internet en novembre 2017.</p><p>« J’avais envie de proposer une expérience de Haute Parfumerie 3.0 qui soit à la fois inclusive, accessible, bâtie autour de produits de grande qualité et sans engagement ».</p><p><a title="http://bit.ly/2ko82qQ" href="http://bit.ly/2ko82qQ" target="_blank" rel="noopener">[Lire plus]</a> </p><p>#luxury #new #parfum #innovation #perfume #fragrance #paris #business #tech #marketing #creative #design </p>
pjourdan
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[#PromiseConsulting] [#luxurylab] Chine : quand le luxe fait sa ”révolution culturelle”
tag:whatsnewinmarketing.blogspirit.com,2019-09-17:3141714
2019-09-17T10:38:00+02:00
2019-09-17T10:38:00+02:00
Via Ludovic Aymen de Lageard, article paru dans l'Usine Nouvelle,...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/01/00/1513281406.jpg" id="media-1074703" alt="" /></p><p class="chapo"><strong>Via Ludovic Aymen de Lageard, article paru dans l'Usine Nouvelle, 15/09/2019</strong></p><p class="chapo">Comment concilier luxe – avec tout ce que ce mot revêt en termes d'exclusivité, d'expérience client et d'extrême personnalisation – et révolution digitale ? Sans doute nulle part davantage qu'en Chine les marques du secteur sont-elles confrontées à cet épineux, mais aussi passionnant que stratégique, dilemme.</p><p class="chapo">Le marché chinois, rappelons-le, est l'avenir du luxe. Il a ainsi, selon une récente étude publiée par le Boston Consulting Group (BCG), dépassé les 110 milliards d'euros en 2018 et devrait progresser de 6% par an d'ici à 2025. Date à laquelle il pèsera quelque 162 milliards d'euros, les consommateurs chinois réalisant alors jusqu’à 41% des ventes totales du secteur et contribuant, à eux seuls, à près des trois quarts (74%) de sa croissance mondiale.</p><p class="chapo"><a title="http://bit.ly/2lYWwSV" href="http://bit.ly/2lYWwSV" target="_blank" rel="noopener">[Lire plus] </a></p><p class="chapo">#LouisVuitton #chine #LVMH #revolution #luxury #fashion #online #modernité </p>
pjourdan
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[#PromiseConsulting] [#luxurylab] LVMH Prize : Qui est Thebe Magugu le grand gagnant de l’édition 2019 ?
tag:whatsnewinmarketing.blogspirit.com,2019-09-12:3141487
2019-09-12T10:47:25+02:00
2019-09-12T10:47:25+02:00
Josephine Pentecoste Luxe.net Lancé par LVMH en novembre 2013, le Prix...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/00/01/4255716062.jpg" id="media-1074297" alt="" /></p><p><em>Josephine Pentecoste</em> Luxe.net</p><p>Lancé par LVMH en novembre 2013, le Prix LVMH est devenu le rendez-vous international du soutien à la création. Il a pour but de récompenser chaque année un jeune créateur de mode et trois diplômés d’écoles de mode. Pour sa sixième édition, le Prix LVMH a récompensé en ce mercredi 4 septembre Thebe Magugu.</p><p>Le Sud-Africain a su se démarquer devant sept autres candidats en finale. Thebe Magugu rejoint le cercle des créateurs vainqueurs du concours après le japonais Masayuki Ino fondateur de la marque Doublet l’an dernier (2018), Marine Serre (lauréate 2017), la britannique Grace Wales Bonner (2016), le duo portugais Marques’Almeida (2015), le premier vainqueur du prix, le Montréalais Thomas Tait (2014).</p><p>Basé à Johannesburg, il a lancé sa marque après plusieurs expériences auprès d’enseignes et de designers. Son label, éponyme, est positionné sur le prêt-à-porter féminin et joue principalement sur les mix de matières dans ses silhouettes. Afin de lui donner les moyens de développer son travail de création, LVMH lui offre une bourse de 300.000 euros ainsi qu’un suivi personnalisé, au sein du Groupe, tant technique que financier pendant une durée de douze mois à compter de la remise du LVMH Prize.</p><p><a title="https://luxe.net/lvmh-prize-qui-est-thebe-magugu-le-grand-gagnant-de-ledition-2019/" href="https://luxe.net/lvmh-prize-qui-est-thebe-magugu-le-grand-gagnant-de-ledition-2019/" target="_blank" rel="noopener">[Lire plus]</a></p><p>#luxury #fashion #LVMH #prize #thebe #magugu</p>
pjourdan
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[#Promiseconsulting][#luxurylab] Here’s How to Avoid the Luxury Industry’s Costliest Mistake
tag:whatsnewinmarketing.blogspirit.com,2019-09-10:3141480
2019-09-10T09:16:00+02:00
2019-09-10T09:16:00+02:00
Daniel Langer, Brand Contributor | Jing Daily Underestimating the...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/00/00/816906177.jpg" id="media-1074288" alt="" /></p><p>Daniel Langer, Brand Contributor | Jing Daily</p><p style="text-align: justify;">Underestimating the fundamentals is death for a luxury brand. Almost daily, I see startling mistakes that cost brands millions of dollars in profits. And even worse, many of these significant mistakes weaken a brand’s overall equity, which hurts the company immeasurably over the long haul. But what exactly makes luxury such a tricky and volatile segment?</p><p><a title="http://bit.ly/2lJ6gRh" href="http://bit.ly/2lJ6gRh" target="_blank" rel="noopener">[READ MORE]</a></p><p>#jingdaily #fashion #luxury #china</p>
pjourdan
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[#LUXURYLAB] @Zoya sees glittering future for luxury jewellery market in #India
tag:whatsnewinmarketing.blogspirit.com,2019-01-28:3128996
2019-01-28T12:34:00+01:00
2019-01-28T12:34:00+01:00
The new boutique of India’s homegrown luxury brand spreads luxuriously...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/01/01/205393.jpg" id="media-1058502" alt="" /></p><h2 class="subhead">The new boutique of India’s homegrown luxury brand spreads luxuriously over 4,600 square feet.</h2><p><span style="font-weight: 400;">The luxury landscape is experiencing strong evolutionary undercurrents with changing consumer profiles, government policy and the way luxury players operate, said a 2016 Assocham report #Moneycontrol via <span class="mailid">@farooqui_maryam #Promiseconsulting #jewelery #India <a title="http://bit.ly/2Uliz2j" href="http://bit.ly/2Uliz2j" target="_blank" rel="noopener noreferrer">http://bit.ly/2Uliz2j</a></span><br /></span></p>
pjourdan
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[#LUXURYLAB] #HandPicked: An #Italian #Denim Brand Aimed At Creating A Better #Environment
tag:whatsnewinmarketing.blogspirit.com,2019-01-28:3128995
2019-01-28T12:26:54+01:00
2019-01-28T12:26:54+01:00
Responsibility and empathy seem to be the new buzzwords in the fashion...
<p><strong>Responsibility and empathy seem to be the new buzzwords in the fashion industry</strong>. Apparel brands are now holding themselves accountable with everything from workforce conditions to environmental sustainability via @Forbes <a title="http://bit.ly/2Un4GjY" href="http://bit.ly/2Un4GjY" target="_blank" rel="noopener noreferrer">http://bit.ly/2Un4GjY</a></p><p><img src="http://whatsnewinmarketing.blogspirit.com/media/01/01/329963573.png" id="media-1058501" alt="" /></p>
pjourdan
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The future of luxury brands in an on-demand world [#digital #luxury #technology #socialmedia #exclusivity #challenges #c
tag:whatsnewinmarketing.blogspirit.com,2016-10-18:3081177
2016-10-18T10:00:00+02:00
2016-10-18T10:00:00+02:00
The future of luxury brands in an on-demand world By Tracey...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/01/00/2752934330.png" id="media-937874" alt="" /></p><p style="text-align: center;"><span style="text-decoration: underline;"><span style="font-size: 12pt;"><strong>The future of luxury brands in an on-demand world</strong></span></span></p><p> By Tracey Follows, 2016-10-10+, Campaignlive.co.uk</p><p style="text-align: justify;">Can luxury brands both embrace the sharing economy and remain aspirational? It's an existential question they now need to answer.</p><p style="text-align: justify;"><strong>Luxury brands are prefaced on the idea of scarcity – what is scarce is of most value, and what is difficult to acquire or to access confers status. But in a world of abundance, in which nearly everything is accessible and nothing is scarce, what are the symbols and codes that communicate that something is a luxury?</strong></p><p style="text-align: justify;">> Which role does digitalization, technology and social media play?<br /> > Which degree of exclusivity is right and how do the cultural differences create a need for customization?</p><p style="text-align: justify;"><a title="The future of luxury brands in an on-demand world" href="http://bit.ly/2e73FMZ">[READ THE ENTIRE ARTICLE]</a></p>
pjourdan
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'Expensive' and 'exclusive' go hand in hand in consumer perception...via @lucasolca #ExaneBnp [#promiseconsulting-blog.c
tag:whatsnewinmarketing.blogspirit.com,2016-10-17:3081591
2016-10-17T09:42:29+02:00
2016-10-17T09:42:29+02:00
MEASURING EXCLUSIVITY AND DESIRABILITY IN THE US - SEPTEMBER 2016 Our...
<p><strong>MEASURING EXCLUSIVITY AND DESIRABILITY IN THE US - SEPTEMBER 2016</strong></p><p style="text-align: justify;">Our recent research on Brand Desirability and Exclusivity in the USA (Measuring Brand Exclusivity and Desirability - USA), conducted with Promise Consulting, showed a near perfect correlation (R2 = 92%) between brands that consumers perceive as 'expensive' and brands seen as 'exclusive'. No other identity trait we have explored correlates so well.</p><p style="text-align: justify;"><a id="media-938856" href="http://whatsnewinmarketing.blogspirit.com/media/02/02/3537780073.jpg">[TELECHARGER LE SLIDE]</a></p><p style="text-align: justify;">En savoir plus sur l'étude : mailto to <a title="valerie.jourdan@promiseconsultinginc.com" href="mailto:valerie.jourdan@promiseconsultinginc.com" target="_blank">valerie.jourdan@promiseconsultinginc.com</a></p><p style="text-align: justify;">This joint study with Exane BNP can be presented to you during a meeting to be agreed with your teams. The full document is the subject of a subscription. You can also request the dates of the next cycle of conferences dedicated to presenting the results of this study. Three countries in the luxury fashion world were studied: France, China and the US.</p><p style="text-align: justify;"><em>Cette étude menée conjointement avec Exane BNP peut vous être présentée en synthèse lors d'un rendez-vous à convenir avec vos équipes. Le document complet fait l'objet d'une commercialisation en souscription. Vous pouvez également demander les dates du prochain cycle de conférences consacrées à la présentation des résultats de cette étude. Trois pays dans l'univers de la Mode de luxe ont été étudiés : la France, la Chine et les US.</em></p><p><img src="http://whatsnewinmarketing.blogspirit.com/media/01/01/3429323012.jpg" id="media-938855" alt="" /></p>
pjourdan
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#Russia’s #economic trials paves #opportunity for #luxury [#depreciation #tourism #accessories]
tag:whatsnewinmarketing.blogspirit.com,2016-10-14:3081217
2016-10-14T12:56:03+02:00
2016-10-14T12:56:03+02:00
Russia’s economic trials paves opportunity for luxury By Staff...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/02/02/1130751112.jpg" id="media-937970" alt="" /></p><p style="text-align: center;"><span style="text-decoration: underline;"><strong><span style="font-size: 12pt;">Russia’s economic trials paves opportunity for luxury</span></strong></span></p><p style="text-align: justify;">By Staff Reports, 2016-10-10+, Luxury Daily, Retail</p><p style="text-align: justify;">Devalued currency rates in Russia have spurred an uptick in tourism and the purchase of luxury accessories within the market.</p><p style="text-align: justify;">Although Russia’s luxury sector has had its share of highs and lows, many brands have worked to capitalize on its potential.</p><p style="text-align: justify;"><strong>With the depreciation of the Russian ruble, the Russian market recognized a +2% increase in purchased personal accessories (in rubles), compared to US dollar purchases which declined by -30%.</strong></p><p style="text-align: justify;">Despite the depreciation,<strong> Russian affluents opted to stay local to shop, rather than flying to destinations such as London or Paris </strong>to effectuate high-end purchases, since the prices of luxury goods became more attractive at home.</p><p style="text-align: justify;"><a title="Russia’s economic trials paves opportunity for luxury" href="http://bit.ly/2dOFhfp">[READ THE ENTIRE ARTICLE]</a></p>
pjourdan
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Press Release - Barometer @Promiseconsulting – @BNPExane : #Luxury Fashion #Brands in the #US #2016
tag:whatsnewinmarketing.blogspirit.com,2016-09-12:3079324
2016-09-12T15:00:00+02:00
2016-09-12T15:00:00+02:00
BAROMETER PROMISE – EXANE BNP : LUXURY IN THE USA 2016...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/00/01/1590750541.png" id="media-933645" alt="" /></p><p style="text-align: center;"><span style="text-decoration: underline; font-size: 14pt;"><span style="color: #000000; text-decoration: underline;"><strong><span style="font-family: 'Calibri',sans-serif;">BAROMETER PROMISE – EXANE BNP : LUXURY IN THE USA 2016</span></strong></span></span></p><p style="text-align: center;"><strong><br /><a title="http://bit.ly/2clJF5Z" href="http://bit.ly/2clJF5Z" target="_blank">[ACCEDER A LA VERSION FRANCAISE DU COMMUNIQUE DE PRESSE]</a><br /></strong></p><p style="text-align: justify;"><strong>Promise Consulting Inc., an acknowledged consulting and market research firm, joins forces with Exane BNP, a key actor in the European financial market and a specialist in research and analyses for the European, Asian and American luxury sector, to publish the 3nd wave of the 2016 Promise – Exane BNP Barometer on "Exclusivity & Desirability of top luxury brands in the USA".</strong></p><p style="text-align: justify;"><strong>This barometer classifies the 22 most known, purchased, exclusive and desired brands in the US in the universe of personal luxury goods (fashion). This year’s barometer was conducted amongst the wealthiest American women from the Industry Interviews ranking, Exane Paribas Estimates & Analysis (2015), who were interrogated on the categories ready-to-wear, handbags, shoes and accessories.</strong></p><p style="text-align: justify;"><strong>With its macro vision of the American luxury market, the barometer establishes basically a section on the brands’ awareness, purchase and the brand image, with a focus on the notions of exclusivity and desirability.</strong> </p><p style="text-align: left;"><em><span style="text-decoration: underline;"><strong><span style="font-size: 8pt;"><a title="LUXURY IN THE USA 2016" href="http://bit.ly/2bOik9p"><img id="media-932949" style="float: left; margin: 0.2em 1.4em 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/01/02/3692253423.png" alt="Flag USA" width="29" height="15" /></a></span></strong></span></em><em><span style="text-decoration: underline;"><strong><span style="font-size: 8pt;"><a title="LUXURY IN THE USA 2016" href="http://bit.ly/2bOik9p">[DOWNLOAD HERE THE SLIDES IN PDF FORMAT]</a></span> </strong></span></em></p><p style="text-align: left;"><span style="text-decoration: underline; font-size: 10pt;"><strong>EXPERT OPINION</strong></span></p><p style="text-align: center;"><img id="media-933646" style="float: left; margin: 0.2em 1.4em 0.7em 0px;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/00/02/2763706795.png" alt="luxury,usa,2016,barometer front row,exclusivity,desirability,aided awareness,penetration,market growth,china,france,promise consulting,exane bnp" width="152" height="166" /></p><p style="text-align: justify;">«<em> The first two waves of the “Front Row” Barometer confirmed already the existence of an implicit hierarchy among top luxury brands and the others. Now, after France and China, the Barometer measured in its third year the exclusivity and desirability of top luxury brands amongst the wealthiest women in the US in the sector of women’s fashion (ready-to-wear, bags, shoes and leather accessories). The results outline that the Americans have a very special vision of luxury brands. Considering that Ralph Lauren occupying the first place in terms of penetration, followed by Chanel and Gucci, is not a surprise, the performance of Vera Wang is definitely noteworthy and needs to be emphasized: Indeed, the brand of the American fashion designer with Chinese roots, is ranked on 4th’s position, demonstrating therefore that the brand’s reputation now exceeds the world of wedding dresses, on which the designer brand from Now York initially based its fame, awareness and reputation.<br />Prada, Versace, Louis Vuitton and Gucci occupy the top four ranks on exclusivity, which is proof enough - if proof was even needed - that the Italian fashion brands highly attract the US customers, while only Louis Vuitton manages to position itself on #3. Should we interpret this as the revenge of designer brands and family businesses as opposed to large international luxury groups? This special attachment to the founder’s personality is also reflected in the performance of Ralph Lauren, who ranks second in desirability despite not claiming to exclusivity. In order to qualify our statement, we need however to recognize the resilience of Louis Vuitton (3rd in exclusivity and 1st in desirability). The flagship brand of LVMH confirms and even strengthens its position on these two criteria that the brand had already obtained in our last two barometers, China and France. Therefore, Mr. Bernard Arnaud’s objective to make "Louis Vuitton, the most desirable brand in the world" does not seem out of reach. While occupying an excellent 3rd place in desirability (behind Louis Vuitton and Ralph Lauren), Chanel receives in terms of exclusivity a surprising 10th place from the wealthiest female customers in the USA, which is in particular due to the perception gap between the brand’s younger and older clients. The brand reveals itself to be less consensual in the US than elsewhere on this criterion.</em> »</p><p style="text-align: center;"><em><strong>Philippe JOURDAN,</strong></em><br /> <em>Associate of Promise Consulting, University professor and member of the American Marketing Association (AMA)</em></p><p style="text-align: left;"><span style="text-decoration: underline; font-size: 10pt;"><strong>METHODOLOGY</strong></span></p><p style="text-align: justify;">The PROMISE – EXANE BNP "EXCLUSIVITY AND DESIRABILITY" Barometer has an international vocation and is renewed and published every year in several countries and on several luxury product in the universe of fashion and cosmetics (« soft luxury »). Both measured criteria – DESIRABILITY and EXCLUSIVITY – are based on a general model consisting of 24 key indicators which measure a brand’s performance from a customer’s point of view (« customer-based brand value »). This model, - called Monitoring Brand Assets®- is marketed by Promise Consulting for its numerous clients in the sector of Fashion, Beauty and Distribution, who use the methodology in order to establish their marketing plans and measure their brand’s performance and return on investment (ROI).</p><p>> Collection method: Online Access Panel<br />> Period of data collection : June 2016 <br />> Country : USA<br />> Univers : Luxury (prêt-à-porter, handbags, shoes, accessories, etc.)<br />> Sample : 750 adult women (25-54 years old) with a monthly household income of + 12 500$<br />> Theme : BAROMETER PROMISE - EXANE BNP : LUXURY IN THE USA 2016<br />> List : 22 evaluated brands<br />> Measured indicators : Awareness, Penetration, Brand Image, Exclusivity and Desirability</p><p style="text-align: justify;"><strong><span style="font-size: 10pt;">DESIRABILITY</span><br /></strong>The brand desirability index is based on the brands which the respondents recognized among the presented ones. The desirability is measured according to the Likert scale with 7 points (and converted afterwards into an index), among the respondents who consider the brand as "ideal / close to their ideal" and those who think the brand is " not ideal / far from their ideal." It is then presented as the percentage of respondents who opted for the top 2 of the Likert scale, the notes 6 or 7. This scale was tested on its robustness, validity and reliability in an international and multicultural context.</p><p style="text-align: justify;"><strong><span style="font-size: 10pt;">EXCLUSIVITY</span><br /></strong>The brand exclusivity Index is constructed thanks to the brands which the respondents recognized among the presented ones. The exclusivity is measured according to a Likert scale with 5 points, increasing from “more accessible” to “more exclusive”. Such as for the desirability, the exclusivity score is equally converted into an index based on the % of respondents, who attributed the notes 5 or 4. This scale was tested on its robustness, validity and reliability in an international and multicultural context.</p><p style="text-align: justify;"><span style="text-decoration: underline; font-size: 10pt;"><strong>USA : 1ST LUXURY GOODS MARKET DESPITE ITS LOW GROWTH AT CONSTANT EXCHANGE RATES</strong> </span></p><p style="text-align: justify;"><strong><span style="font-size: 10pt;">A GLOBAL MARKET VALUE OF €237 BN ON PERSONAL LUXURY GOODS</span><br /></strong>The global market for luxury consumer goods accounts for € 237 billion and represents therefore the second most important segment after luxury cars (€ 379 billion) and hotels (€ 165 billion), which is equivalent to nearly one quarter (24%) of the amount spent in all categories of the luxury sector together. <em>(Source: Luxury Goods Worldwide Market Study, Bain, 2016).</em></p><p style="text-align: center;"><img id="media-932942" style="margin: 0.7em 0px;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/01/01/3920349524.2.png" alt="Global market value, luxury goods market, 2015" /></p><p style="text-align: justify;"><strong><span style="font-size: 10pt;">USA: 1ST GLOBAL MARKET</span><br /></strong>Considering the entire market of luxury consumer goods, the USA is ranked on the first place with almost 79 billion euros purchase (2014). The USA imposes itself on the other countries and is therefore far ahead of Japan (€ 20 billion), China (€ 18 billion), Italy and France (€ 17 billion). If growth remains important, the latter was since 2014 essentially due to exchange rate differentials between the dollar and the euro, wherefore the growth at constant exchange rates is zero.</p><p style="text-align: center;"><img id="media-932943" style="margin: 0.7em 0px;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/01/02/570927752.2.png" alt="USA, first global market, luxury, countries" /></p><p style="text-align: justify;"><strong><span style="font-size: 10pt;">USA: 2ND MOST IMPORTANT CONTRIBUTER TO THE MARKET GROWTH</span><br /></strong>With their purchases on luxury consumer goods, US citizens have contributed between 2012 and 2015 to nearly a third of the growth in this market, wherefore the USA can be considered as the market growth’s second contributor, right after China. <em>(Source: Bain & Co, Altagamma, Exane BNP Paribas analyses & estimates).</em></p><p style="text-align: center;"><img id="media-932944" style="margin: 0.7em 0px;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/02/00/3546387309.2.png" alt="USA, Contributer to market growth, Bain & Co" /></p><p style="text-align: justify;"><strong><span style="font-size: 10pt;">DIGITAL AND LUXURY IN THE USA, A CONTRADICTION? NOT AT ALL!</span><br /></strong>Today it is a fact that the luxury market exists beyond the boundaries of physical point of sales. For example, YOOX NET- A- PORTER GROUP is the perfect illustration of this trend. Thus, 49 % of the respondents claim having already bought luxury consumer goods online, either several times or at least once, while 28 % are planning on doing so very soon. <em>(Source : Promise Consulting / Exane BNP).<br /><br /></em></p><p style="text-align: justify;"><span style="text-decoration: underline; font-size: 10pt;"><strong>A MATCH BETWEEN ITALIAN AND FRENCH BRANDS UNTER THE ARBITRATION OF RALPH LAUREN</strong></span></p><p style="text-align: justify;"><strong><span style="font-size: 10pt;">AIDED AWARENESS: « FRATELLI D'ITALIA »</span><br /></strong>The graphic on the left visualizes that <strong>5</strong> <span style="text-decoration: underline;">Italian brands</span> are positioned among the top 10 ranking in terms of aided awareness, while only <strong>3</strong> <span style="text-decoration: underline;">French brands</span> managed to do so. <span style="text-decoration: underline;">Gucci</span> is clearly the winner in this category and benefits from an excellent media coverage accompanied by the faultless direction of the young Alessandro Michele.<br />Although, during the financial year 2015-2016, the sales of <span style="text-decoration: underline;">Ralph Lauren</span> fell by almost 3%, to 6.3 billion euros, the brand does not suffer from notoriety issues. In terms of notoriety the brand occupies position <strong>No. 2</strong> and remains an industry benchmark in its country of origin.</p><p style="text-align: center;"><img id="media-932945" style="margin: 0.7em 0px;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/00/01/2506265084.2.png" alt="aided awareness, FRONT ROW Barometer, luxury USA, 2016, Promise Consulting" /></p><p style="text-align: justify;">In fact, wasn’t it the US Olympic team which was dressed in blue-white-red by Ralph Lauren at the opening and closing ceremonies of the Olympics in Rio? The arrival of Ralph Lauren’s new executive director Stefan Larsson, former head of Old Navy, will definitely encourage new strategies and marketing approaches for the iconic American brand. Chanel is ranked on the third position of the podium with the brand’s new muse Lily-Rose Depp (as it was already her mother) and saves therefore the honor of the French luxury houses. Finally, we note the emergence of Vera Wang on the 8th position in this ranking, who is well known as a specialist of wedding dresses, including the one of Sex and the City-star Carrie Bradshaw. In this ranking Internet purchases do not disrupt brand awareness, but confirms rather that online shoppers know more brands and that luxury becomes more attracted to digital media which involves the customers, making them even sharper concerning their knowledge of the brands in this sector.</p><p style="text-align: justify;"><strong><span style="font-size: 10pt;">PENETRATION AND AIDED AWARENESS STAND INDEED IN RELATION TO EACH OTHER</span><br /></strong>With a cumulative penetration of <strong>63%</strong>, <span style="text-decoration: underline;">Ralph Lauren</span> takes the lead on its national market. Far behind, with <strong>43%</strong>, <span style="text-decoration: underline;">Chanel</span> monopolizes the second position followed by <span style="text-decoration: underline;">Gucci</span> with <strong>41%</strong>. In the universe of women’s luxury fashion, the most well-known brands are consequently also the most purchased ones (the podium remains the same, only the order is reversed here).</p><p style="text-align: justify;">Finally, <span style="text-decoration: underline;">Vera Wang</span> has wind in her sails and occupies with a cumulative penetration of<strong> 38%</strong> the bottom of the podium: the position of the New York designer with Chinese origin illustrates that the brand’s popularity goes far beyond the world of wedding dress, on which the designer initially established her image and reputation.</p><p style="text-align: justify;"><span style="text-decoration: underline;"><strong><span style="font-size: 10pt;">EXCLUSIVITY : ITALIAN DESIGNERS ADHEAD OF THE FRENCH HAUTE COUTURE HOUSES</span></strong></span></p><p style="text-align: justify;">By definition, exclusivity is associated with a unique know-how, a recognizable style and a creative and talented bias which can ultimately claim a higher price. In the collective unconscious, the French Haute Couture houses occupy therefore a special position, as we have already revealed in previous barometers, for China and France in particular.</p><p style="text-align: justify;"><strong><span style="font-size: 10pt;">USA & EXCLUSIVITY: LOUIS VUITTON SURROUNDED BY ITALIAN DESIGNERS</span><br /></strong>The exclusivity ranking (on the right) reveals clearly that the wealthiest American clients measure and perceive exclusivity according to other criteria than the French interrogated women did in particular in 2015 during the 1st wave of the barometer Promise – Exane BNP. Highly valuating the personality of the founders, as well as the creativity and personality of the artistic directors, the Americans classify two Italian brands before France’s first luxury house <span style="text-decoration: underline;">Louis Vuitton</span> and far before the two French icons, Chanel and Dior.</p><p style="text-align: justify;">With its cultural patronage, sports sponsorship with the <em>Louis Vuitton America's Cup World Series</em>, and as newest member of the exclusive club Swiss watch houses, and through the launch of its new fragrances ... <span style="text-decoration: underline;">Louis Vuitton</span> chooses a dynamic and diverse business strategy and communication, of which Uncle Sam’s country absolutely benefits. Meanwhile, <span style="text-decoration: underline;">Hermès, Chanel</span> and <span style="text-decoration: underline;">Dior</span> are positioned further back in the ranking.<br />Flat for <span style="text-decoration: underline;">Hermès</span> and <span style="text-decoration: underline;">Chanel</span>, two statutory brands par excellence, which yet perform better among young American consumers (25-40 years) and which occupy the <strong>4th</strong> and <strong>5th</strong> position with the respectively scores of <strong>75%</strong> and<strong> 74%</strong>.</p><p style="text-align: center;"><img id="media-932946" style="margin: 0.7em 0px;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/00/01/1803396571.2.png" alt="Exclusivity, Luxury, USA, 2016, Promise Consulting, Prada, versace, Louis Vuitton" /></p><p style="text-align: justify;"><strong><span style="font-size: 10pt;">USA : A MARKET APART</span><br /></strong>If the Italian luxury brands clearly occupy the US market on exclusivity, the French luxury houses - embodied by the "Big Four", <span style="text-decoration: underline;">Hermés, Louis Vuitton, Chanel</span> and <span style="text-decoration: underline;">Dior</span> - remain a reference in France and China. Design, creativity, heritage, tradition, brightness, quality manufacturing, strong media coverage and the notion of <em>“Made-in-Italy”</em> is a huge success in the USA. Hereby we emphasize on the fact that <span style="text-decoration: underline;">Gucci</span>, to a 100% owned by the French group Kering, <span style="text-decoration: underline;">Prada, Versace</span> and <span style="text-decoration: underline;">Armani</span> are 100% Italian brands.</p><p style="text-align: center;"><img id="media-932947" style="margin: 0.7em 0px;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/01/02/3637140948.png" alt="USA, market differences, China, France, Luxury, 2016, Promise Consulting" /></p><p style="text-align: left;"><span style="text-decoration: underline; font-size: 10pt;"><strong>DESIRABILITY: A RANKING WHERE FRANCE CLEARLY TAKES THE LEADERSHIP</strong></span></p><p style="text-align: justify;">While the American wealthiest customers fall in terms of exclusivity under the spell of the Italian designers <span style="text-decoration: underline;">Prada</span> or <span style="text-decoration: underline;">Versace</span>, both brands sacrifice their positions in desirability. Thus, <span style="text-decoration: underline;">Louis Vuitton</span> (<strong>40%</strong>) occupies the top step of the podium, closely followed by <span style="text-decoration: underline;">Ralph Lauren</span> (<strong>39%</strong>) on its domestic market, and <span style="text-decoration: underline;">Chanel</span> (<strong>39%</strong>), the symbol of French luxury.<br />Note also that <span style="text-decoration: underline;">Burberry</span> rises on the <strong>4th</strong> place (<
pjourdan
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#Exclusivity & #Desirability US Barometer of #PromiseConsulting & #ExaneBNP reinforce positive ratings on both #LVMH and
tag:whatsnewinmarketing.blogspirit.com,2016-09-07:3079249
2016-09-07T11:35:00+02:00
2016-09-07T11:35:00+02:00
FROM EXANE BNP & PROMISE CONSULTING - SEPTEMBER, 07, 2016 Luca...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/00/02/87325038.png" id="media-932538" alt="" /></p><p><strong>FROM EXANE BNP & PROMISE CONSULTING - SEPTEMBER, 07, 2016</strong></p><p><strong>Luca SOLCA<br /></strong><span id="ext-gen1084">Managing Director<br />Sector Head Global Luxury Goods</span><br />Rue du Rhône 80, 1204 Genève, Switzerland<br />Tel: +44 203 4308503<br />Mob: + 44 7881249464<strong><br /><a id="ext-gen1093" class="mailto" title="mailto:luca.solca@exanebnpparibas.com" href="mailto:luca.solca@exanebnpparibas.com">luca.solca@exanebnpparibas.com</a></strong></p><p style="text-align: justify;"><strong id="ext-gen1081">Luxury goods brand desirability in America shows domestic and aspirational bias</strong><br />We find a number of surprises and a few confirmations in the results of our extensive consumer investigation in America: 1) Americans like their local champions; 2) Americans seem more attracted by fashion brands; and 3) Our analysis confirms a strong accessible luxury bias among American consumers.<br /><br /><strong id="ext-gen1086">Luxury brand exclusivity perception is also quirky</strong><br />Prada, Versace, Louis Vuitton, Gucci and Giorgio Armani lead the group - with Hermès coming in only 6th place. Louis Vuitton, Burberry, Prada and Versace look strong, as they boast higher desirability than purchase - a convergent indicator of exclusivity perception.<br /><br /><strong id="ext-gen1080">We are adding 'brand identity' analysis to our desirability and exclusivity research</strong><br />Louis Vuitton and Gucci rank in the top 5 of all brand identity traits we have investigated, with the exception of 'elegance', in which Chanel and Prada lead.<br /><br /><strong id="ext-gen1087">Investment conclusions</strong><br />Our analysis of brand desirability and exclusivity in America reminds us of how important mega-brands remain in this industry. Louis Vuitton stands out as the strongest brand by far, followed by Gucci, which seems to have lost some of the vigour of a few years back but is likely benefiting from its successful and thorough turnaround. <strong>These results reinforce our positive ratings on both LVMH and Kering.</strong></p><p style="text-align: justify;">Ask for the full document : <a href="mailto:philippe.jourdan@promiseconsultinginc.com">philippe.jourdan@promiseconsultinginc.com</a></p>
pjourdan
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The Latest Facts and Figures about the #Chinese #Luxury Market [#Luxury #Travel #China #Economy #IncomeGap #GrowthStrate
tag:whatsnewinmarketing.blogspirit.com,2016-09-05:3078845
2016-09-05T10:00:00+02:00
2016-09-05T10:00:00+02:00
By Fflur Roberts, 18-08-2016+,Senatus, Luxury Society There is much...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/02/01/3241510689.png" id="media-931628" alt="" /></p><p style="text-align: justify;">By Fflur Roberts, 18-08-2016+,Senatus, Luxury Society</p><p style="text-align: justify;"><strong>There is much discussion about what a slowing economy in China means for the luxury industry. Euromonitor highlights the latest numbers and what it means for the industry.</strong></p><p style="text-align: justify;">Over the past decade, China and moreover the Chinese have led the world in luxury shopping. As a By 2015 China offered more luxury retail selling space than Japan and was fast catching up on the US, and the <strong>Chinese accounted for over a third of all global luxury spending.</strong></p><p style="text-align: justify;">According to Euromonitor International’s latest travel data, <strong>the Chinese made almost 3 million trips to the US in 2015</strong>, an increase of almost 8% on 2014 and a massive 206% increase in the last five years since 2010. During the same year they made 2 million trips to France, 5 million trips to Japan and 285 thousand trips to the UK.</p><p style="text-align: justify;"><span style="text-decoration: underline;"><strong>Overview of the Economy</strong></span></p><p style="text-align: justify;"><strong>However in 2014 and 2015, mainland China posted its lowest growth in sales of luxury goods</strong> since our records began (a real decline of -3% and +1% respectively). Therefore, Beijing faces some serious challenges. The government wants to change strategy by reducing its reliance on debt-fuelled investment in construction and heavy industry and boosting consumption.</p><p style="text-align: justify;"><span style="text-decoration: underline;"><strong>Individuals aged 45-49 are the largest group amongst top earners</strong></span></p><p style="text-align: justify;">Although individuals aged 30-34 commanded the highest average gross income in 2015, the age segment 45-49 represented the largest proportion amongst Chinese in the top income band (ie individuals with an annual gross income over US$150,000) in the same year. <strong>By 2030, the age group 40-44 will have become the most prominent amongst the country’s top income earners, representing opportunities for luxury services and high-end family orientated goods</strong> (especially given the relaxation of China’s one-child policy).</p><p style="text-align: justify;"><strong>Between 2015 and 2030, China is expected to add in excess of 3.4 million additional individuals to this wealthy population, making it the fifth largest market in the world in terms of HNWI’s.</strong></p><p style="text-align: justify;"><span style="text-decoration: underline;"><strong>Income gap is expected to remain wide over the long term</strong></span></p><p style="text-align: justify;">One of the main determinants of income inequality in the country is the condition of urban/rural households, which also affects migrant individuals working in the city, but whose household registration (or “hukou”) is in a rural area.</p><p style="text-align: justify;"><span style="text-decoration: underline;"><strong>Luxury brands need to re-think their growth strategies</strong></span></p><p style="text-align: justify;">The impact of a weakening economy is unlikely to stop wealthy Chinese consumers from travelling to buy their luxury goods, but it might change their destination of choice as well as total in-destination spend.</p><p style="text-align: justify;"><span style="text-decoration: underline;"><strong>China’s grey luxury goods market</strong></span></p><p style="text-align: justify;"><strong>The main players in the grey market are professional shoppers, known in Chinese as daigou, who travel abroad to buy luxury goods in bulk</strong> (in effect, by filling their suitcases). They return home to sell their wares either directly or online, and it has developed into a business worth billions of US dollars.</p><p style="text-align: justify;"><a title="Facts and Figures about the Chinese Luxury Market" href="http://bit.ly/2bXkQ17">[READ THE ENTIRE ARTICLE]</a></p>
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Bright future for global #luxury #packaging market [@adetem @lLux_Top_Flash]
tag:whatsnewinmarketing.blogspirit.com,2016-07-12:3076095
2016-07-12T10:02:00+02:00
2016-07-12T10:02:00+02:00
SOURCE : SMITHERS PIRA - 2016 An insight into the luxury packaging...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/00/00/2407717669.jpg" id="media-925600" alt="" /></p><p style="text-align: justify;"><strong>SOURCE : SMITHERS PIRA - 2016</strong></p><p style="text-align: justify;"><strong>An insight into the luxury packaging market that continues to grow globally, driven by exciting trends - the surge of personalised packaging, attention to sustainability issues, economic and demographic drivers.</strong></p><p style="text-align: justify;"><strong>Data from the Smithers Pira report The Future of Global Packaging to 2020 estimates a total world market for all packaging in 2015 worth $839 billion</strong>. This will grow steadily at a rate of 3.3% year-on-year through to the end of the decade; with the market will be worth nearly $1 trillion in 2020.</p><p style="text-align: justify;"><strong>Luxury packaging is a lucrative, fast developing segment of this</strong>; Smithers Pira values it at $14.8 billion in 2015. It relative share belies its importance to the broader industry however. It is a segment where higher unit costs and the willingness of brands to invest in designs that directly enhance their products making it a cockpit for the entry and perfection of novel technologies. </p><p style="text-align: justify;"><strong>LUXURY IN VARIETY</strong></p><p style="text-align: justify;">Luxury packaging designers are increasingly gaining access to high-quality materials, finishes, decoration, innovative shapes, and caps and closures that enhance the consumer experience of the product. In its recent report The Future of Luxury Packaging to 2019 Smithers Pira identifies six key end-use applications:</p><p style="text-align: justify;">- Confectionery<br />- Cosmetics & fragrances<br />- Gourmet food & drinks<br />- Premium alcoholic drinks – top-end spirits, wines and champagnes<br />- Tobacco<br />- Watches & jewellery</p><p style="text-align: justify;"><strong>Across these, cosmetics and fragrances is the largest, accounting for a projected 43.3% share of luxury packaging market by value in 2014.</strong> This is followed by premium alcoholic drinks and tobacco, which have market shares of 21.9% and 16.5% respectively. In terms of volume, premium alcoholic drinks accounts for the largest share at 46.0%, followed by cosmetics & fragrances, which has a share of 31.0%.</p><p style="text-align: justify;"><strong>Across the luxury markets under review, cosmetics & fragrances and watches & jewellery are forecast to be the fastest growing sectors for value and volume over the next 4 years. </strong>This growth in cosmetics & fragrances and watches & jewellery is driven by increased demand in emerging markets. Consumption of tobacco is set to grow only slowly by comparison over the next five years, with a decline in the developed regions of Western Europe and North America. Profits of luxury packaging suppliers in this area will also be seriously damaged if regulatory mandated plain tobacco packs – currently active in Australia and planned for the UIK – spread. </p><p style="text-align: justify;"><strong>All of these applications are potentially profitable markets for packaging manufacturers.</strong> This is because luxury packaging margins are typically higher than in mass-market packaging due to the greater perception of value it can add to the product. This is also reflected in a willingness for more investment in design and development work and justifies a larger outlay on materials and converting processes.</p><p style="text-align: justify;"><strong>As the market expands, luxury applications will outstrip mean expansion in the packaging industry,</strong> growing at 4.4% in value terms year-on-year through to 2019 – culminating in a market Smithers Pira estimates at $17.6 billion in that year. Growth will be highest in Asia and the currently modest market of Latin America. The more mature regions of Western Europe and North America will see growth that, while still healthy, is below the global average.</p><p style="text-align: justify;"><strong>The volume of luxury packaging consumed will increase at 3.1% annually across the same period.</strong></p><p style="text-align: justify;"><strong>GLOBAL BRANDS</strong></p><p style="text-align: justify;">In the 21st century globalised economy, ongoing industry consolidation means there is a smaller number of worldwide luxury houses that own multiple brands across different high-value markets. Examples of such houses are Moët Hennessy Louis Vuitton (LVMH) – the most valuable luxury goods group in the world; Richemont, PPR; and Kering.</p><p style="text-align: justify;"><strong>Such companies are keen to maintain, and where possible burnish, brand identities on a global scale.</strong> They are investing to evolve several key technologies that will help shape and bolster the luxury packaging market over the next five years, including:</p><p style="text-align: justify;">- Anti-counterfeiting and brand protection<br />- Digital printing<br />- Enhanced embellishment and tactile effects<br />- Connection to the online world via smart devices and Big Data stores.</p><p style="text-align: justify;"><strong>In addition to these technology developments,</strong> there are a number of other factors impacting the direction towards which luxury packaging is developing, including:</p><p style="text-align: justify;">- Active packaging that can affect the goods within is increasingly being used for luxury products, with for example, isothermal sleeves for champagne to keep the drink cool;<br />- Luxury experience packaging where increased physical engagement with the branded pack enriches the consumer’s overall experience. This encompasses designs for novel opening and unwrapping mechanisms; infusing paper and packaging material with long-lasting fragrances; and fixtures, for example magnetic closures for colour cosmetics compact cases so that consumers are able to hear a sound confirming that the product has closed correctly;<br />- Personalised packaging, where a packaging product is embellished to make it unique and personal to the consumer – a trend that is most prevalent in gift-giving and driven by the technical capability of inkjet printers;<br />- Sustainability is a megatrend across packaging. Luxury brands too are aware that a greener profile is a worthwhile commitment for products like confectionary and cosmetics. </p><p style="text-align: justify;"><strong>SUBSTRATES</strong></p><p style="text-align: justify;"><strong>The main materials used in luxury packaging are paperboard, glass, metal, plastic, textiles, leather and wood.</strong> Paperboard is the most popular material used in luxury packaging, accounting for a projected 41.9% share of luxury packaging market value in 2014. The second most used material in value terms is glass, followed by plastic, with market shares of 30.1% and 15.4% respectively.</p><p style="text-align: center;"><a href="http://whatsnewinmarketing.blogspirit.com/media/02/01/4113657781.jpg" target="_blank"><img id="media-925601" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/02/01/1948787539.jpg" alt="packaging, luxury, jewellery, smithers pira" /></a></p><p style="text-align: center;">Source : Smithers Pira</p><p style="text-align: justify;">In terms of market volume, glass accounts for the largest share at 58.3%, followed by paperboard, which has a share of 25.9%. This discrepancy can be explained by the relatively lower cost of glass per tonne, compared to both luxury paperboard and plastic, as well as the higher unit weight and density of glass – particularly in the case of premium alcoholic drinks.</p><p style="text-align: justify;">Across luxury packaging materials, plastic and glass are forecast to show the highest growth rates in value terms through to 2019. Plastic is also set to be the fastest growing material in terms of volume.</p><p style="text-align: justify;">Demand for both glass and plastic is being driven by the recovery and stronger growth evident in the main luxury markets, particularly cosmetics and fragrances. Glass on the whole is losing share in packaging, but is proving much more resilient and hard to replace in luxury applications. Here it remains popular with brand owners and consumers, due in part to its strong sustainability associations, but more importantly for its high-quality appearance. Rising demand for plastic packaging meanwhile is being driven by its lower cost and lighter weight.</p><p style="text-align: justify;"><strong>MARKET LANDSCAPE</strong></p><p style="text-align: justify;">The mass-market packaging industry is increasingly consolidated – especially in older material formats like glass and metal – but less so for newer rigid and flexible polymer types. The luxury packaging supply industry is also diverse – consisting of a large number of businesses with a broad range of sizes, scopes and product offerings.</p><p style="text-align: justify;"><strong>There are a number of multi-material companies that have a particular speciality in luxury packaging</strong>; for example, the Verpack Group is a leading European manufacturer, specialising in luxury packaging made from both cardboard and plastic. There are also a number of large international packaging groups that specialise in one particular material and supply to the luxury market – for example, Mayr-Melnhof is one of the leading paperboard manufacturers, Ardagh Glass is a top glass manufacturer and Crown Specialty Packaging is a prominent metal packaging supplier.</p><p style="text-align: justify;"><strong>BRAND PROTECTION</strong></p><p style="text-align: justify;"><strong>Counterfeiting that leads to lost sales and damaged brand perception is among the top concerns for luxury brands.</strong> This is a problem to which luxury pack designs can provide an answer – principally because high-grade materials and embellishments are much harder for counterfeiters to copy convincingly – giving an indication to consumer before they buy.</p><p style="text-align: justify;">This opportunity is now coalescing around a number of key trends like enhanced decorative holograms and covert taggants and electronic platforms, where buyer can verify products themselves via smart device. The basic level for this is via QR codes. Such visual signs have a major drawback however in that their block monotone graphics are likely to seriously impinge on the overall appearance of the pack.</p><p style="text-align: justify;">Systems that rely on radio-frequency identification (RFID) and increasingly Near-Field Communication (NFC) protocols have the advantage of being discrete. Furthermore the higher margins in luxury packaging mean that cost considerations that inhibit roll-out in mass applications are less of a barrier.</p><p style="text-align: justify;">NFC, QR and RFID platforms have the added benefit that they can also allow the consumer and brand to interact – forging a deeper, more enduring relationship. For example, once a consumer has confirmed the authenticity of a purchased product using an internet connection to a secure online database, the same medium can be used to offer vouchers for repeat or complimentary purchases.</p><p style="text-align: justify;"><a title="[TO READ THE COMPLETE ARTICLE]" href="http://bit.ly/297rVGH" target="_blank">[TO READ THE COMPLETE ARTICLE]</a></p>
pjourdan
http://whatsnewinmarketing.blogspirit.com/about.html
Conference « Luxury & China » [06/30] Sharing the event’s most important moments [#promiseconsulting @adetem]
tag:whatsnewinmarketing.blogspirit.com,2016-07-06:3076255
2016-07-06T15:00:00+02:00
2016-07-06T15:00:00+02:00
[VIEW THE PICTURES ON FLICKR] Conference « Luxury and...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/02/00/3414092831.png" id="media-925977" alt="" /></p><p style="text-align: center;"><strong>[VIEW THE PICTURES ON FLICKR]</strong></p><p style="text-align: center;"><a title="Flickr" href="https://www.flickr.com/photos/promiseconsulting/sets/72157669426338860/" target="_blank"><img id="media-925980" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/00/02/511035198.2.png" alt="luxury,china,promiseconsulting,fashion,jewellery" /></a></p><p style="text-align: justify;"><strong>Conference « Luxury and China: insights and perspectives for 2016 and beyond » [06/30] Sharing the event’s most important moments [#promiseconsulting @adetem]</strong></p><p style="text-align: justify;"><strong>On Thursday, June 30, 2016,</strong> at the Café l’Adjugé in Paris, Promise Consulting hosted a conference on "Luxury and China: the challenges and perspectives for 2016 and beyond”.</p><p style="text-align: justify;"><strong>In total 40 people,</strong> professionals from top luxury brands, journalists and consultants in the world of luxury, fashion, beauty and tourism, participated in the breakfast conference initiated by Promise Consulting at the prestigious Parisian auctioneers Drouot from 8:30am to 10:30am.</p><p style="text-align: center;"><a href="http://whatsnewinmarketing.blogspirit.com/media/02/01/1184984713.png" target="_blank"><img id="media-925982" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/02/01/235430156.png" alt="luxury,china,promiseconsulting,fashion,jewellery" width="324" height="216" /></a></p><p style="text-align: justify;"><strong>Continuing a series of lectures on trends and perspectives regarding the development of the world luxury market,</strong> Philippe Jourdan, founding partner and Chunyan Li, Senior Consultant and China specialist, combined their expertise and presented together a broad overview of the opportunities and challenges of the Chinese luxury market:</p><p style="text-align: justify;">- On the one hand, the cyclical factors were isolated from the structural ones to discern the growth opportunities in a certainly more "bumpy" economic context. Additionally, the conference outlined new and interesting opportunities for Western luxury brands.</p><p style="text-align: justify;">- On the other hand, the enriching insights of the specialist in Chinese culture took into account the emergence of new expectations, especially of those of younger generations, vs the ones of the luxury goods generations.</p><p style="text-align: justify;"><strong>THEY ATTENDED THE CONFERENCE AND SHARED THEIR OPINION </strong></p><p style="text-align: justify;">"UN GRAND MERCI POUR LA CONFERENCE CONCERNANT LA CHINE, AS ALWAYS INSIGHTFUL, INTERESTING, IN DEPTH AND EASY TO UNDERSTAND" - <strong>BENJAMIN, LUXENDREAM</strong></p><p style="text-align: justify;">"MERCI ENCORE POUR HIER. C'ETAIT TRES INTERESSANT, D'AUTANT PLUS QUE LA CHINE REPRESENTE UN DE NOS PLUS GROS MARCHES. REMERCIEZ POUR MOI CHUNYAN ET PHILIPPE POUR LEUR PARTICIPATION" - <strong>LUCAS, LACOSTE</strong></p><p style="text-align: justify;">"JE TENAIS EGALEMENT A VOUS REMERCIER POUR L'ORGANISATION DE CETTE BELLE CONFERENCE OU NOUS AVONS APPRIS BEAUCOUP GRACE A UNE PRESENTATION TRES CLAIRE" - <strong>CAMILLE, CHANEL</strong></p><p style="text-align: justify;">"GRAND MERCI POUR CETTE CONFERENCE TRES INTERESSANTE QUI M'A DONNE UN AUTRE REGARD SUR BIEN DES SUJET. ELLE FUT RICHE EN ENSEIGNEMENTS ET TRES CONVIVIALE. BRAVO POUR LE TIMING CAR LE FAIT QU'IL N'Y AIT PAS EU DE DERAPAGE M'A PERMIS DE PROFITER DES CONCLUSIONS" - <strong>VINCENT, KPMG</strong></p><p style="text-align: justify;"><strong>THE SPEAKERS' POINT OF VIEW ABOUT THE CONFERENCE</strong></p><p style="text-align: center;"><span style="text-decoration: underline;"><strong> CHUNYAN LI</strong></span></p><p style="text-align: center;"> <br /><iframe width="480" height="270" src="https://www.youtube.com/embed/A2swVai7mjo?feature=oembed" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p><p style="text-align: center;"><strong><span style="text-decoration: underline;">Philippe Jourdan</span></strong></p><p style="text-align: center;"><br /><iframe width="480" height="270" src="https://www.youtube.com/embed/_NFxOSQAk4o?feature=oembed" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p><p><strong>CHINA: AN ECONOMY IN TRANSITION</strong></p><p style="text-align: justify;"><strong>Both speakers started with a reminder of some important economic indicators</strong> which are necessary to develop and establish a healthy Chinese economy in the World: a slowing but still positive growth, the recent devaluation of the Yuan but with forecasts that should take into account the political will of the Chinese authorities to reduce their dependence of the dollar (and primarily of the US debt).</p><p style="text-align: justify;">Based on this perspective, the Chinese economy is in the transition from a "Made <strong>IN</strong> China" through a "Made <strong>BY</strong> China" to a "Made <strong>FOR</strong> China" culture, although the share of GDP devoted to domestic consumption and expenditure of the Chinese government is still behind compared to those traditionally reserved for investment and net exports.</p><p style="text-align: center;"><a href="http://whatsnewinmarketing.blogspirit.com/media/01/02/1113800832.png" target="_blank"><img id="media-925983" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/01/02/3149828191.png" alt="luxury,china,promiseconsulting,fashion,jewellery, slowdown, debt, economy" /></a></p><p style="text-align: center;">[CLICK TO ENLARGE]</p><p><strong>A LUXURY ECONOMY WHICH IS VERY (TOO) DEPENDENT OF CHINESE TOURIST PURCHASES</strong></p><p style="text-align: justify;"><strong>In 2000, 10 million tourists traveled the world. During the year 2020, 200 million Chinese tourists are expected to travel abroad.</strong> In 2015, they were nearly 105 million to move beyond the Chinese borders. Of course, the first regional destination remains by far Asia. However, while the movements and trips to Hong Kong have recognized a slow-down (in response to the sinophone manifestation of the residents of Hong Kong), the Chinese tourism presents a good performance in France despite its unfavorable security environment. In the end, nearly 77% of the Chinese luxury goods purchases ("personal luxury goods") are realized abroad (24% in Asian countries nearby and 53% outside this sphere).</p><p style="text-align: center;"><a href="http://whatsnewinmarketing.blogspirit.com/media/02/00/1025624305.png" target="_blank"><img id="media-925984" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/02/00/749199716.png" alt="luxury,china,promiseconsulting,fashion,jewellery, tourism" /></a></p><p style="text-align: center;">[CLICK TO ENLARGE]</p><p><strong>CHINA: "IT IS ALL ABOUT DIGITAL, IDIOT"</strong></p><p style="text-align: justify;"><strong>With more than half of the connected population (50.3%),</strong> nearly 3h45 spent on average per day on digital networks and 594 million Chinese connected to their mobile phones, the Internet plays a vital and inescapable role regarding the Chinese communication and information research methods. And we go even one step further: with an increasing tendency, the Chinese are getting more and more likely to realize online purchases to such an extent, that the online US trade is expected to be exceeded by the end of 2016 (forecast: $ 371 billion of Chinese purchases against $ 326 billion for the US).</p><p style="text-align: justify;"><strong>The Chinese digital landscape has obviously its specifics and is very different from the one of the Western countries</strong>. For each type of digital application developed in the West (search engines, social networks, networks of micro-chats and micro-blogging, etc.) there exists a Chinese version, which is far away from just being a clone of its Western counterpart. In particular, among all social networks, Weibo, the Chinese Twitter, and WeChat, a combination of Facebook, WhatsApp and Skype, have become the companies’ most preferred promotion tools. They have respectively reached the 222 million and 650 million active users in 2015.</p><p style="text-align: center;"><a href="http://whatsnewinmarketing.blogspirit.com/media/01/02/4064006442.png" target="_blank"><img id="media-925985" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/01/02/381645182.png" alt="luxury,china,promiseconsulting,fashion,jewellery" /></a></p><p style="text-align: center;">[CLICK TO ENLARGE]</p><p style="text-align: justify;"><strong>THE CHINESE CULTURE: BETWEEN GUANXI AND MIANZI</strong></p><p style="text-align: center;"><a href="http://whatsnewinmarketing.blogspirit.com/media/00/01/2814743951.png" target="_blank"><img id="media-925986" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/00/01/4036417954.png" alt="digital, luxury,china,promiseconsulting,fashion,jewellery" /></a></p><p style="text-align: center;">[CLICK TO ENLARGE]</p><p style="text-align: justify;"><strong>According to a Chinese proverb, “Just as a tree needs bark, someone needs his face".</strong> The culture of Mianzi ("face") attaches great importance to the various forms of respect, social acceptance and recognition. Everybody lives in and through the eyes of others: a trend of the Chinese elites is therefore to systematically compare themselves to others in terms of both criteria, professional and personal success. Luxury goods subsequently allow the wealthy Chinese to materialize and demonstrate their social status and financial situation to others and thus shape the image they wish to send to those around them (...).</p><p style="text-align: justify;"><strong>In China, "the formality must be mutual".</strong> Indeed, the Chinese highly value social relationships within their close circle, also known as the famous “Guangxi”. Having a good "Guanxi" allows the Chinese to benefit from mutual support and to proceed or solve problems faster. Finally, the favor – also called "RenQuing" in Chinese - can be a real credit or a true debit. Seen from this perspective, offering a valuable gift, no matter if it is a product or a powerful experience also enhances the "face" ("Mianzi") of the interlocutor (…).</p><p><strong>THREE GENERATIONS OF LUXURY BRANDS CLIENTS IN CHINA</strong></p><p><strong>Nowadays there are three clearly identified generations of luxury goods consumers in China,</strong> which strongly differ in terms of their profile, expectations and their luxury experiences.</p><p style="text-align: center;"><a href="http://whatsnewinmarketing.blogspirit.com/media/02/02/1155308149.2.png" target="_blank"><img id="media-925987" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/02/02/730368833.2.png" alt="digital, luxury,china,promiseconsulting,fashion,jewellery" /></a></p><p style="text-align: center;">[CLICK TO ENLARGE]</p><p style="text-align: justify;"><strong>The first generation is the one of the Baby Boomers. </strong>Born between 1950 and 1964, they fully lived in the era of President Mao, wherefore their state of mind is marked by nationalism and idealism and their life shaped through the frugality they recognized during their youth. The Cultural Revolution presents for them a strong reminder of the sustainable weakening of traditional and ancestral values of the Chinese society, whereby some of them reminisce still about the great famine of 1958 to 1961. Being in the position to make decisions and confident about their power, they combine both, power and wealth, which enables them to get everything they want, and of which they were deprived in the first part of their lives.</p><p style="text-align: justify;"><strong>The second generation is the Generation X (1965-1979). </strong>The children of the economic reform, initiated in 1978, were educated by MAO and trained by Bill Gates. This high tension has caused confusion and a certain sense of insecurity among them. This fact represents the reason for their opportunistic behavior and their search and need for material security. They were among the first to consume luxury goods, whereby 60% of them purchase these products to increase their self-esteem. Approximately 80 % of the Chinese private companies are run by representatives of this generation.</p><p style="text-align: justify;"><strong>The third generation is the Generation Y (1980-1995).</strong> Since their early childhood, people of this generation benefited enormously from the economic reform, without having gone through very difficult times. Generation Y is confronted with a wide variety of consumer choices, wherefore their behavior and habits westernize, although they kept their Chinese roots. Ordering a Big Mac at McDonalds' or a coffee at Starbucks, using the iPhone or iPad to connect themselves to the Internet and chat with strangers, or buying products on WeChat or e-commerce websites, became part of their daily lives.</p><p><strong> THE FRENCH LUXURY BRANDS THAT REMAIN VERY APPRECIATED</strong></p><p style="text-align: justify;">The Conference concluded with the presentation of the results of the Barometer Front Row, jointly conducted by Promise Consulting and Exane BNP. This barometer measures for different countries the Exclusivity and Desirability of Luxury Brands in the world of fashion (ready-to-wear, bags and shoes) as well as for the domain of Cosmetics (perfumes, skincare and makeup).</p><p style="text-align: center;"><a title="High-end brands catch on in China Luxury Market" href="http://bit.ly/1M645bQ" target="_blank"> [TO VISUALIZE THE COMPLETE RESULTS CLICK HERE]</a></p><p style="text-align: center;"><a href="http://whatsnewinmarketing.blogspirit.com/media/02/01/4056591418.png" target="_blank"><img id="media-925988" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/02/01/200118857.png" alt="digital, luxury,china,promiseconsulting,fashion,jewellery" /></a></p><p style="text-align: justify;"><strong>TO CONTACT US</strong></p><p style="text-align: justify;">Do you want to know more? Do you have a project on China? Do you want to know our offer on international studies in the segments luxury brands, beauty and selective distribution?</p><p style="font-family: 'Segoe UI', Tahoma, Verdana, Sans-Serif; color: windowtext; font-size: 6pt;"> </p><p style="text-align: center;"><a href="http://whatsnewinmarketing.blogspirit.com/media/01/00/290696861.2.jpg" target="_blank"><img id="media-925939" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/01/00/2939682846.2.jpg" alt="luxury,china,promiseconsulting,fashion,jewellery, valerie jourdan" /></a></p><p style="text-align: justify;"><strong>ABOUT PROMISE CONSULTING</strong></p><p style="text-align: justify;"><strong>Promise Consulting i</strong>s a company specialized in marketing studies and consultancy, issued from the merge of Promise Consulting Inc., JPL Consulting and Panel on the Web.</p><p style="text-align: justify;"><strong>Promise Consulting integrates services of market research and marketing consultancy</strong> delivered with a high added value. We created an innovative measuring methodology of a brand’s performance and its return on investments (ROI): the “Monitoring Brand Assets ©”. This methodology, deployed in nearly 50 countries, has surveyed 250 brands in multiple sectors, totaling over 1,5 millions questionnaires. </p><p style="text-align: justify;"><strong>Established in Paris, New-York and Casablanca,</strong> Promise Consulting conducts studies and services of consultancy in the whole world. Promise Consulting is mostly known for its expertise in measuring a brand’s value from the clients’ perspective.</p><p style="text-align: justify;"><strong>Promise Consulting has developed innovative techniques and models,</strong> was awarded 7 times in 10 years, by its Peers nationally and internationally. It provides insights and recommendations to the most notorious brands in luxury, cosmetics and retailing sectors, helping them develop on national and foreign markets. It is also active in several sectors of the industry, every time the brands are looking for an effective growth strategy in order to better understand the market, to reach their customers, attract them and, finally, keep them.</p><p style="text-align: justify;"><strong>Pr Philippe Jourdan, CEO of Promise Consulting, is the editor-in-chief of Adetem’s journal,</strong> the French Journal of Marketing (Revue Française de Marketing, RFM), since 2011. He publishes in academic journals internationally on the problems of the valuation of the brands in luxury, beauty and selective distribution. He also publishes in the economic press and news media (such as Le Monde, les Echos, le Figaro, l’Opinion, la Revue des Marques, etc.). Philippe is a university professor, researcher at the IRG (CNRS) and laureate of the Best Article of Research AFM 2000. He holds a certification in social media.</p>
pjourdan
http://whatsnewinmarketing.blogspirit.com/about.html
[Figure You Should Know] – 73.6% [#luxury #automobile #russia @russia]
tag:whatsnewinmarketing.blogspirit.com,2016-05-26:3073768
2016-05-26T10:28:00+02:00
2016-05-26T10:28:00+02:00
Luxury products in Russia are sold at a higher price than in other cities...
<p><strong>Luxury products in Russia are sold at a higher price than in other cities such as Paris (35-40% higher) or London (20-30%), as stated by Strategia & Sviluppo Consultants (2015).</strong></p><p>Still accounting for<span style="color: #ffffff;"> <strong><span style="background-color: #0000ff;">73.6%</span> </strong></span>of their luxury market, the car industry was strongly hit by the market crisis and lost for 40% of their sales in 2015, even though this is their least affected market (RBTH, 2015).</p><p>Thus, in light of the economic crisis, wealthy individuals are investing in very expensive cars as the instability of the marketplace is worrisome (Reuters, 2016).</p><p><img src="http://whatsnewinmarketing.blogspirit.com/media/01/00/1180450923.jpg" id="media-920582" alt="" /></p><p style="text-align: justify;"> </p><p><strong>The Russian luxury market today represents about 4% of total global luxury sales and at least 8% of the high-end of the market.</strong> However, it is driven by a relatively small number of people with very high spending power, typically shopping the top end of the spectrum.</p><section id="content-wrapper"><div id="yui_3_17_2_1_1464164045110_106" class="content"><div id="yui_3_17_2_1_1464164045110_105" class="content-inner" data-content-field="main-content"><section id="yui_3_17_2_1_1464164045110_104" class="blog-item"><article id="article-565f0134e4b0c49af4b1c1d7" class="entry hentry author-marina-anikeeva post-type-text clear" data-item-id="565f0134e4b0c49af4b1c1d7"><div id="yui_3_17_2_1_1464164045110_103" class="entry-content"><div id="item-565f0134e4b0c49af4b1c1d7" class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1449067702110"><div id="yui_3_17_2_1_1464164045110_102" class="row sqs-row"><div id="yui_3_17_2_1_1464164045110_101" class="col sqs-col-12 span-12"><div id="block-b2e8775a15e4e0cef289" class="sqs-block html-block sqs-block-html" data-block-type="2"><div class="sqs-block-content"><p style="text-align: justify;"><strong>During last two years the situation in Russia, likewise the luxury market, has been impacted by various geopolitical and macroeconomic events</strong>. Significant government expenditure on Olympic Games, economic sanctions imposed by the US and EU, decrease of oil prices led to an economic slowdown and significant rouble devaluation. Russian tourist demand in 2014 decreased by 30 % compared to the same period in 2013. The low level of Russian currency had impact also on the luxury products market: luxury brands and distributors were forced to increase prices, while consumers were reasonable in their spending.</p><p style="text-align: justify;"><strong>All this led to Russian luxury consumers bringing forward their domestic luxury spending</strong>. Sales of high-end cars rose strongly by the end of 2014. Richemont Group also evidenced that domestic demand was offsetting the impact of a significant withdrawal by Russians from the foreign markets where they were used to go and spend their money.</p><p style="text-align: justify;"><strong>In general, the trend in the Russian luxury market is that attention is paid to absolute luxury goods as investment pieces.</strong> The wealth try to protect their assets, i.e. invested in art, cars, jewelry, watches and real estate. The most sought after products were those “ones of a kind” or as parts of limited collections, manufactured by worldwide known craftsmen and made of precious and unique materials. That is why the demand for vintage luxury products was activated in Russia.</p><p><strong>Also, the economic slowdown pushed many brands to switch their attention from regions to the extension of their presence in Moscow and St. Petersburg, the cities with the biggest concentration of high net worth individuals in Russia (70%).</strong></p><p style="text-align: justify;"><strong>2014 was also characterized by reduced traffic in the leading shopping centres as a result of the growth of the number of shopping centres and outlets</strong> which led to less concentration of consumers per one centre. The main means of consumer attraction for big luxury retailers are discounts and entertainment.</p><p style="text-align: justify;"><strong>As for trends in internet retailing in Russia:</strong> the number of Internet users in Russia is constantly growing. Online shops provide consumers with the possibility to shop luxury products which are not present in traditional retail channels or, in general, in Russia. However, the sale of alcohol and of goods made of precious metals and stones was banned in Russia in the second half of 2014 and made it impossible to buy cheaper products from these categories from foreign internet sites. </p></div></div></div></div></div></div></article></section></div></div></section><footer id="footer"><div class="footer-wrapper"><div id="secondaryNav" data-content-field="navigation-secondaryNav"><strong>Source</strong> : <a href="http://www.strategiaesviluppo.com/blog-archive/2015/12/2/luxury-market-in-russia">Strategia & Sviluppo Consultants (2015)</a> - <a href="http://rbth.com/business/2015/12/10/luxury-goods-immune-from-russias-economic-woes_549595">RBTH (2015)</a> - <a href="http://www.reuters.com/article/us-russia-autos-idUSKCN0VB1NX">Reuters (2016)</a></div></div></footer><p><strong><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif'; color: black;">You would like to know more about Promise Consulting?</span></strong><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif'; color: black;"> </span><a href="http://promiseconsulting-blog.com/"><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif';">Blog Promise Consulting</span></a></p>
pjourdan
http://whatsnewinmarketing.blogspirit.com/about.html
Chanel winning fight against luxury grey market [@chanel #chanel #promiseconsulting #luxury]
tag:whatsnewinmarketing.blogspirit.com,2016-05-13:3072289
2016-05-13T09:00:00+02:00
2016-05-13T09:00:00+02:00
By Sarah Marsh - Business Insider - May 2, 2016, 6:15 P M By Sarah...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/02/00/3903307528.png" id="media-918339" alt="" /></p><p><strong>By Sarah Marsh - Business Insider - May 2, 2016, 6:15 P</strong>M</p><p>By Sarah Marsh</p><p style="text-align: justify;"><strong>HAVANA (Reuters) - Chanel, the world's second largest luxury brand, said on Monday its efforts to curb the grey market have been successful and are helping boost revenue in China despite weaker overall demand for luxury goods.</strong></p><p style="text-align: justify;"><strong>The company narrowed its price gaps between the United States, Europe and Asia</strong> last year to prevent smugglers buying goods in one region to re-sell to another in the grey market.</p><p style="text-align: justify;"><strong>"We reduced quite a lot the parallel market, mainly in Asia, and we have double-digit growth in our boutiques in mainland China," , Chanel's president of fashion, said in an interview in Havana.</strong></p><p style="text-align: justify;">Chanel will unveil its latest Cruise collection in Havana on Tuesday, in Cuba's first major fashion show since the 1959 revolution and another sign of warming relations between the Communist-ruled island and the West. The United States and Cuba formally agreed to restore diplomatic relations last July.</p><p style="text-align: justify;"><strong>Despite the success in curbing grey market sales, the privately owned company expects slower sales growth this year, Pavlovsky told Reuters in Havana's landmark Teatro Marti. He declined to disclose figures.</strong></p><p style="text-align: justify;">He noted that Chanel has an entire team, including external lawyers, that monitors the secondary market.</p><p style="text-align: justify;">The luxury goods industry been plagued in the last few months as a drop in global tourist traffic due to recent terrorist attacks, slower economic growth in China, and record low oil prices have dented the purchasing power of important luxury buyers from Russia and the Middle East.</p><p style="text-align: justify;"><strong>In April, industry leader LVMH said its fashion and leather goods sales were flat while Hermessaid revenue growth slowed in the first quarter.</strong></p><p style="text-align: justify;">Pavlovsky said fewer Russians were traveling due to the weak rouble, and Brazil's recession has curbed demand there.</p><p style="text-align: justify;"><strong>But Chanel was seeing solid growth in the United States, some parts of Europe such as Britain, Russia, China, Japan and Korea, he said.</strong> Chinese and Russians not traveling abroad as much were buying more at home.</p><p style="text-align: justify;"><strong>"There is a slowdown but not such a big slowdown," he said.</strong></p><p style="text-align: justify;">Pavlovsky said Chanel was presenting its latest inter-seasonal Cruise line in Cuba because the country had inspired Karl Lagerfeld, the company's chief designer and creative director. Chanel, which began as a millinery store in 1909 in Paris, was also returning to its roots, he added.</p><p style="text-align: justify;">Founder Coco Chanel designed early collections for wealthy and glamorous Americans holidaying on yachts and cruises in the Caribbean. Cruises to Cuba had been forbidden during the country's standoff with the United States.</p><p style="text-align: justify;">Earlier on Monday, the first U.S. cruise ship to sail to the island in more than 50 years docked in Havana.</p><p style="text-align: justify;">Chanel, which has fewer than 200 boutiques worldwide, will not be setting up shop in Cuba any time soon, Pavlovsky said. "Why not, one day," he said. "But not in the coming years."</p><p style="text-align: justify;">(Reporting by Sarah Marsh; Editing by Richard Chang)</p><p style="text-align: justify;"><a href="http://bit.ly/270rVlY" target="_blank">[LIRE L'ARTICLE EN ENTIER]</a></p><p> </p>
pjourdan
http://whatsnewinmarketing.blogspirit.com/about.html
[Figure You Should Know] –18,3 billion $ is the estimated Indian Luxury Market in 2016 [#economy #luxury #promiseconsult
tag:whatsnewinmarketing.blogspirit.com,2016-05-11:3072082
2016-05-11T08:45:00+02:00
2016-05-11T08:45:00+02:00
The Indian luxury market is expected to cross that amount during this...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/02/00/548788886.png" id="media-918323" alt="" /></p><p style="text-align: justify;"><strong>The Indian luxury market is expected to cross that amount during this year. </strong></p><p style="text-align: justify;"><strong>According to a research report by Euromonitor, India merely contributes 1-2% to the global luxury trade. However, despite this insignificant percentage, the market is growing at a compounded annual growth rate (<span class="caps">CAGR</span>) of about 25%. Indian luxury market is expected to cross $18.3 billion by 2016 from the current $14.7 billion.</strong></p><p style="text-align: justify;">As per a study by Assocham , in 2015, luxury jewellery, electronics, <span class="caps">SUV</span> cars and fine dining have grown immensely. Apparel, accessories, wines and spirits are growing as strongly as in the past. Consumption of branded wine is also likely to register a over 30% increase in the metro cities.</p><p style="text-align: justify;">Indian brands are starting to be well-known, with Gitanjali Group (jewellery retailers), Titan Company (5<sup>th</sup> largest manufacturer of wrist watch in the world) and PC Jeweller Limited (jewellery retailers) now accessing the top 50 luxury brands worldwide.</p><p style="text-align: justify;">Finally, it is to be noted that cosmetics and beauty products markets are highly lucrative in India, since women’s purchasing power is greater.</p><p style="text-align: justify;"><span style="font-size: 11.0pt; font-family: 'Calibri','sans-serif';"><strong>READ THE FULL ARTICLE : [</strong><a href="http://www.luxurysociety.com/articles/2016/04/emerging-luxury-markets-indias-ripe-retail-market">Luxury Society</a>]</span></p><p><strong><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif'; color: black;">You would like to know more about Promise Consulting?</span></strong><strong><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif'; color: black;"> </span></strong><a href="http://promiseconsulting-blog.com/"><strong><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif';">Blog Promise Consulting</span></strong></a></p>
pjourdan
http://whatsnewinmarketing.blogspirit.com/about.html
#Balmain: the power of Growth Hacking in #luxury #fashion [@balmain @adetem #promiseconsulting]
tag:whatsnewinmarketing.blogspirit.com,2016-05-09:3072312
2016-05-09T10:00:00+02:00
2016-05-09T10:00:00+02:00
IMAGE : Olivier Rousteing - Directeur artistique Balmain SOURCE: FORBES...
<p style="text-align: justify;"><strong>IMAGE : Olivier Rousteing - Directeur artistique Balmain</strong></p><p style="text-align: justify;"><strong>SOURCE: FORBES - GREG PETRO - MAY, 06, 2016</strong></p><p style="text-align: justify;"><strong>If you’re in tune with what’s going on in the world of tech startups, you’ve likely heard the phrase “growth hacking.”</strong> The phrase, coined in 2012 by Silicon Valley veteran Sean Ellis, refers to a way of marketing a business or product that attracts a massive following of fans and customers without spending a fortune on traditional marketing strategies.</p><p style="text-align: justify;"><strong>When the phrase first started gaining traction among tech marketers, growth hacking was generally seen as something that software or e-commerce companies did.</strong> As we’ll see, growth hackers are very scientific in the way they approach marketing. They only care about growth that is measurable and provides useful data.</p><p style="text-align: justify;"><strong>Today, luxury fashion companies like Balmain and Spring are adopting some core growth hacking strategies to give them an edge.</strong> Seasoned investors know the luxury market can be fickle, but looking for companies that are on the cutting edge of digital marketing could be a great way to separate the winners from the rest of the pack.</p><p style="text-align: justify;"><strong>The keys to growth hacking</strong></p><p style="text-align: justify;">Before we get into specific examples, it’s useful to know some of the core concepts of growth hacking. Naturally, each company’s product/service is different, so specific tactics that work for one business may be useless to another. Regardless, growth hacking has brought some key points into focus for marketers in all industries today. Here are a few of the most important:</p><p style="text-align: justify;"><strong>[1]- Product/market fit. </strong>The traditional means of product development is to spend months or years developing an offering behind closed doors, then launching it with one big push. The problem is these launches end up losing the company money because, while the product was spending a year or so in development, the market may have moved on. Growth hackers, on the other hand, start with a minimum viable product and get it out to potential customers as soon as possible. This allows them to see if there is a market for it, and early adopters can provide useful feedback about features that can be included with future iterations.</p><p style="text-align: justify;"><strong>[2]- Eschew traditional marketing.</strong> Growth hackers don’t go for TV commercials, billboards and other mass marketing channels because they are extremely expensive and they don’t allow for precise measurement of results. Growth hackers widen the definition of marketing to include things like PR stunts, shows and anything else that gets a lot of attention on social and legacy media without costing a fortune.</p><p style="text-align: justify;"><strong>[3]- Data is king.</strong> To that end, these low-cost campaigns must stand the test of social graphs, SEO rankings, A/B testing and other data-based metrics – these are the tools of the growth hacker.</p><p style="text-align: justify;">Now we’ll look at how two well-known luxury fashion companies are applying these principles.</p><p style="text-align: justify;"><strong>Balmain combines product/market fit with savvy social marketing</strong></p><p style="text-align: justify;"><strong>According to a profile in GQ, Balmain’s creative director Olivier Rousteing knew that the products he helped design for Balmain had a unique look that would catch on with luxury-seeking consumers.</strong> main combines product/market fit with savvy social marketing</p><p style="text-align: justify;">But he was also keenly aware that in the world of fashion, if you don’t have a relationship with your fans that gives you prime visibility, people will move on to the next thing.</p><p style="text-align: justify;"><strong>Rousteing made a gamble in 2012 that Instagram would become a key social channel, and that bet paid off.</strong> He started taking ridiculous pictures of himself while wearing the clothes he designed, and his gregariousness boosted his profile significantly, with Balmain’s rising in step.</p><p style="text-align: justify;"><a href="http://onforb.es/1rBQCEu" target="_blank">[READ THE FULL ARTICLE]</a></p><div class="contrib-byline ng-scope"> </div><p><img src="http://whatsnewinmarketing.blogspirit.com/media/02/02/472200473.png" id="media-918452" alt="" /></p>
pjourdan
http://whatsnewinmarketing.blogspirit.com/about.html
[Figure You Should Know] – +53% number of African millionnaires by 2024 [#economy #luxury #promiseconsulting]
tag:whatsnewinmarketing.blogspirit.com,2016-05-09:3072084
2016-05-09T08:45:00+02:00
2016-05-09T08:45:00+02:00
The number of African millionaires might be higher by 2024, numbering...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/01/01/2257976817.png" id="media-918322" alt="" /></p><p style="text-align: justify;"><strong>The number of African millionaires might be higher by 2024, numbering around 258,000 millionaires, which equates to a rise of 53%.</strong> Africa is still largely underestimated and is slowly gaining ground on that market: 80% of luxury monobrand stores are operating in Morocco and South Africa.</p><p style="text-align: justify;">Also, KPMG states that the ultra-wealthy individuals are mostly going to South Africa (Cape Town and Johannesburg) or to Morocco in Marrakech – which is attracting luxury hotel investors, as noted by CPP Luxury – and Casablanca.</p><p style="text-align: justify;">Luxury goods for men, such as men’s clothing, watches, accessories, jewellery, etc., play a major role as they still have a higher income than women and are popular amongst wealthy men of power.</p><p style="text-align: justify;"><strong>Source</strong>: <a href="http://www.bloomberg.com/professional/blog/africa-luxury-goods-market-full-of-untapped-promise/">Bloomberg </a>- <a href="https://www.kpmg.com/Africa/en/IssuesAndInsights/Articles-Publications/General-Industries-Publications/Documents/Luxury%20Goods%20sector%20report%202015.pdf">KPMG </a>- <a href="http://www.cpp-luxury.com/marrakechs-weak-market-still-attracts-luxury-hotel-investors/">CPP Luxury</a></p><p><strong><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif'; color: black;">You would like to know more about Promise Consulting?</span></strong><strong><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif'; color: black;"> </span></strong><a href="http://promiseconsulting-blog.com/"><strong><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif';">Blog Promise Consulting</span></strong></a></p>
pjourdan
http://whatsnewinmarketing.blogspirit.com/about.html
[Figure You Should Know] – 630 M[#economy #promiseconsulting @printempsetudes]
tag:whatsnewinmarketing.blogspirit.com,2016-05-06:3071327
2016-05-06T11:00:00+02:00
2016-05-06T11:00:00+02:00
According to McKinsey (March 2014), by 2022, middle class in China will...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/01/02/351471910.jpg" id="media-918082" alt="" /></p><p style="text-align: justify;"><strong>According to McKinsey (March 2014), by 2022, middle class in China will change considerably, mainly geographically.</strong></p><p style="text-align: justify;">Tier 1 cities (Beijing, Shanghai, Guangzhou, Shenzhen) might see their share of urban middle class decline (from 40% in 2002 to 16% in 2022) while it should be rising in tier 2 and tier 3 cities (for the latter, from 15% to 31%). This middle class could reach up to <strong>630 million people in 2022</strong>, which is accounting for around half of the population in China, thus making China a middle class country.</p><p style="text-align: justify;">Since they are now spreading, brands looking for customers will have to focus more on tier 2 and tier 3 cities and especially on middle class customers.</p><p style="text-align: justify;"><strong>Source:</strong> <a href="http://www.mckinseychina.com/preparing-for-chinas-middle-class-challenge-part-1/">Mc Kinsey</a></p><p><strong><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif'; color: black;">You would like to know more about Promise Consulting?</span></strong><strong><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif'; color: black;"> </span><a href="http://promiseconsulting-blog.com/"><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif';">Blog Promise Consulting</span></a></strong></p>
pjourdan
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Chinese travel spending shifts from Hard Luxury to Premium Necessities [#luxury #necessities #china #tourism]
tag:whatsnewinmarketing.blogspirit.com,2016-05-05:3072215
2016-05-05T15:00:00+02:00
2016-05-05T15:00:00+02:00
FROM THE JING DAILY - APRIL, 20, 2016 - JENIIFER JAPP Recent consumer...
<p><strong>FROM THE JING DAILY - APRIL, 20, 2016 - JENIIFER JAPP</strong></p><p style="text-align: justify;"><strong>Recent consumer surveys show that Chinese shoppers are more focused on premium everyday necessities,</strong> which is influencing how they make purchasing decisions abroad. A survey conducted by the FTConfidential Research unit at the <em>Financial Times</em> <a href="http://www.ft.com/cms/s/3/8943480a-f112-11e5-9f20-c3a047354386.html#axzz4588Y1twF" target="_blank">found that</a> Chinese shoppers are more likely to avoid discretionary spending, especially when it comes to high-end fashion accessories like handbags, jewelry, and watches. This marks what the FT calls an “upheaval” in consumer spending patterns overseas, which is happening in tandem with <a href="http://jingdaily.com/67189-2/" target="_blank">changing habits at home</a>.</p><p style="text-align: justify;"><strong>According to an article published in FT last month, there was “a 10.2 per cent year-on-year growth in retail sales in the first two months of the year, down from a full-year 10.7 per cent in 2015 and 12 per cent in 2014.”</strong> Their survey asked 1,318 overseas Chinese tourists about their spending habits, and while they reported “they were less likely than previously to buy big-ticket items such as luxury handbags, jewelry and watches while traveling abroad,” they expressed interest in spending on cosmetics, clothing, electronics, and souvenirs, similar to results from a year before.</p><p style="text-align: justify;"><strong>FT’s explanation for the reduced discretionary spending on high-end items like jewelry, watches, and handbags abroad is, in part, the rising reliance on cross-border e-commerce coupled with the fact that domestic prices for these goods are not as high as before.</strong> But the playing field is ever-changing—<a href="http://jingdaily.com/china-gets-tough-with-cross-border-e-commerce-and-customs-control/" target="_blank">tax hikes on cross-border e-commerce</a> announced early this month have thrown luxury industry professionals and shoppers for a loop.</p><p style="text-align: justify;"><strong>Still, when Chinese shop abroad, they are increasingly focused on a different type of shopping spree.</strong> This includes an emphasis on looking for homegrown luxury brands, such as Coach in the United States, <a href="https://jingdaily.com/66951-2/" target="_blank">according to a recent survey</a>. But with a bigger <a href="https://jingdaily.com/chinese-consumers-boost-spending-on-health-and-wellness/" target="_blank">focus on health</a> and quality products domestically, Chinese shoppers are also searching out more premium everyday necessities that are difficult to come by at home, and some of these shopping patterns are also molded by the latest safety concerns and unmet demands for new lifestyle trends.</p><p style="text-align: justify;"><strong>After Chinese New Year, Xinhua reported on some of the most coveted items for Chinese consumers, broken down according to the various regions they were traveling to.</strong> To mitigate safety concerns, Chinese shoppers were buying items like high-end rice and sanitary pads in Japan—many consumers <a href="http://www.latimes.com/world/asia/la-fg-china-tampons-20160318-story.html" target="_blank">don’t trust the ones at home</a>, as reports surfaced two years ago that some pads made in China contained a chemical that causes cancer. Chinese shoppers also bought condoms manufactured by the leading Japanese brand Okamoto, dodging the fakes pervading the market in China.</p><p style="text-align: justify;"><strong>Meanwhile, Chinese consumers are seeking out products that will meet heightened standards for health and wellness, like protein powder from the United States.</strong> <em>The Wall Street Journal</em> said <a href="http://blogs.wsj.com/chinarealtime/2016/02/18/chinese-tourists-lunar-new-year-swag-toilet-seats-are-out-condoms-are-in/" target="_blank">GNC’s sales rose</a> almost 43 percent last year as an interest in hitting the gym swept Chinese shoppers. Chinese consumers are also buying more electric toothbrushes—a favorite purchase in Europe according to the Xinhua survey—and taking advantage of access to basic over-the-counter health care products like <a href="http://www.cnbc.com/2016/03/14/chinese-tourists-buy-uniqlo-coach-plus-makeup-vitamins-and-milk-powder.html" target="_blank">painkillers and vitamins</a> in Japan. In Australia, a Chinese firm acquired supplement maker Swisse Wellness in part due to huge demand from overseas Chinese travelers.</p><p style="text-align: justify;"><strong>These shifting shopping strategies are propelled by a group of outbound tourists whose spending outside of China is quickly rising (they spent $215 billion last year, up from $140 billion the year before), and overseas brands are clearly taking note.</strong></p><p style="text-align: justify;"><a href="http://bit.ly/1rnoHYX" target="_blank">[READ THE FULL ARTICLE]</a></p><p><img src="http://whatsnewinmarketing.blogspirit.com/media/02/00/3721330516.png" id="media-918151" alt="" /></p>
pjourdan
http://whatsnewinmarketing.blogspirit.com/about.html
[Figure You Should Know] – 50 years old [#ecommerce #luxury #promiseconsulting @printempsetudes]
tag:whatsnewinmarketing.blogspirit.com,2016-04-15:3070679
2016-04-15T17:00:00+02:00
2016-04-15T17:00:00+02:00
Chinese consumers in the age group of 50 (or above) tend to make less...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/00/00/3251246733.3.PNG" id="media-914778" alt="" /></p><p><strong><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif'; color: black;">Chinese consumers in the age group of 50 (or above) tend to make less online purchases than any of the other age groups. We can assume they are not technology-driven users, though it is actually not the case. </span></strong></p><p><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif'; color: black;">According to a report by KPMG (2015), Chinese consumers over 50 years old are barely buying products online, even though 45% of them are quite well-off (RMB 50 000 and higher). Furthermore, 73% of them seems to never purchase products online. </span></p><p><strong><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif'; color: black;">However, they are more likely to make online purchases of services such as hotel reservations (47%), restaurant bookings (35%) or domestic trips (32%), which shows that they are still quite a good niche.</span></strong></p><p><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif'; color: black;">KPMG highlights an issue on that matter: older generations are overlooked by brands in their marketing strategy, although they might be a meaningful niche, especially regarding services.</span></p><p><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif'; color: black;"><strong>Source</strong> : <a href="https://www.kpmg.com/CN/en/IssuesAndInsights/ArticlesPublications/Documents/China-Connected-Consumers-201510.pdf">KPMG</a></span></p><p><strong><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif'; color: black;">You would like to know more about Promise Consulting?</span></strong><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif'; color: black;"> </span><a href="http://promiseconsulting-blog.com/"><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif';">Blog Promise Consulting</span></a></p>
pjourdan
http://whatsnewinmarketing.blogspirit.com/about.html
#Watch: Louis Vuitton’s Chinese Documentary Series Stars Liu Wen and Fashion ‘Muses’ [#LouisVuitton#LiuWen]
tag:whatsnewinmarketing.blogspirit.com,2016-04-15:3070319
2016-04-15T10:00:00+02:00
2016-04-15T10:00:00+02:00
March 2, 2016, JING DAILY In an industry where fashion...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/00/02/1474567585.png" id="media-914247" alt="" /></p><p style="text-align: justify;"><strong>March 2, 2016, JING DAILY<br /></strong></p><p style="text-align: center;"><a href="http://jingdaily.com/66757-2/" target="_blank"><img id="media-914249" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/01/01/3590903461.png" alt="liu wen, louis vuitton, china, luxury, watch" /></a></p><p style="text-align: justify;"> </p><p style="text-align: justify;"><strong>In an industry where fashion and art often collide, it’s hard not to think of Louis Vuitton.</strong> The brand has been busy blazing trails in this way in the last few years, opening an art museum outside of Paris in 2014 that would eventually lead to a collaboration with Beijing-based Ullens Center for Contemporary Art for an exhibition of Chinese contemporary artists. Art&Business magazine called the brand’s “love affair” with art one of the most “amorous,” highlighting the fact that over the years, Louis Vuitton has had partnerships with artists from around the world in exchange for using designs in its collection.</p><p style="text-align: justify;"><strong>It should come as no surprise, then, that Louis Vuitton has sponsored a five-part documentary series on China’s CCTV9 that stars women who have been key figures on the international stage of fine arts.</strong> Titled in Chinese Journey of a Muse and Craft a Destiny in English, each episode of the series follows a different woman on the road to self-discovery. These include Chinese supermodel Liu Wen; Karen Blixen, the Danish author best known for the novel Out of Africa about her life in Kenya; Yayoi Kusama, a contemporary artist and writer from Japan; Song Huaigui, a pioneer in the Chinese fashion industry who played a huge part in bringing Pierre Cardin to China for a runway show in 1979; and Dadawa, a contemporary Chinese musician who has earned global recognition as well as an MTV award for her work.</p><p style="text-align: justify;"><strong>Some of these leading ladies have been involved with the Louis Vuitton brand in some shape or form.</strong> Yayoi Kusama took her signature bold spots and applied them to a playful collaboration with the French fashion house in 2012. Karen Blixen was a known fan of bringing along Louis Vuitton luggage on her iconic journey. And Liu Wen has modeled for the brand on multiple occasions, most notably in 2013 for a scarf capsule collection featuring colorful designs by renowned street artists.</p><p style="text-align: justify;"><a href="http://bit.ly/1S2pdEG" target="_blank">[READ THE FULL ARTICLE ONLINE]</a></p>
pjourdan
http://whatsnewinmarketing.blogspirit.com/about.html
[Figure You Should Know] – 1st tier [#brands #luxury #promiseconsulting @printempsetudes]
tag:whatsnewinmarketing.blogspirit.com,2016-04-14:3070639
2016-04-14T07:58:00+02:00
2016-04-14T07:58:00+02:00
First-tier cities, namely Beijing, Shanghai, Guangzhou and Shenzhen...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/00/01/3251246733.PNG" id="media-914698" alt="" /></p><p style="text-align: justify;"><strong>First-tier cities, namely Beijing, Shanghai, Guangzhou and Shenzhen</strong> (“The Big Four”), are defined by their economic development, number of inhabitants, industries and well-known brands settled in and per capita Gross Domestic Product, among other factors.</p><p style="text-align: justify;"><strong>This classification is quite handy to luxury brands, as they will settle in first-tier cities to win over potential luxury clients.</strong> A report by Accenture (2013) has shown that consumers from these cities tend to buy expensive brands more than those from second and third-tier cities, whom are satisfied with products worth 1000 yuan or less. Finally, they are more demanding regarding the quality of the product, its authenticity and uniqueness.</p><p style="text-align: justify;"><strong>However, this trend is beginning to turn around, as bigger brands are getting interested in second and third-tier cities.</strong> Their consumers are looking for conspicuous logos and products worn by celebrities whereas they are less knowledgeable on that subject than consumers from first-tier cities, which may give an opportunity to luxury brands on creating a new fashion image.</p><p style="text-align: justify;"> </p><p style="text-align: justify;"><strong>Source</strong> : <a href="https://www.accenture.com/t20150523T022409__w__/us-en/_acnmedia/Accenture/Conversion-Assets/DotCom/Documents/Global/PDF/Dualpub_1/Accenture-China-Consumer-Insights.pdf">Accenture</a> - <a href="https://jingdaily.com/luxe-brands-take-strategic-approach-to-chinas-lower-tier-cities/">JingDaily</a></p><p><strong><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif'; color: black;">You would like to attend to the Conference in Paris, 04/14, 8:30-10:30 AM</span></strong><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif'; color: black;">: </span><a href="http://bit.ly/1WBuPa5"><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif';">[CLICK HERE]</span></a></p><p><strong><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif'; color: black;">You would like to know more about Promise Consulting?</span></strong><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif'; color: black;"> </span><a href="http://promiseconsulting-blog.com/"><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif';">Blog Promise Consulting</span></a></p>
pjourdan
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[Figure You Should Know] – 30% [#retail #brands #luxury #promiseconsulting @printempsetudes]
tag:whatsnewinmarketing.blogspirit.com,2016-04-11:3070222
2016-04-11T10:00:00+02:00
2016-04-11T10:00:00+02:00
Shopping is one of the main reason of travelling for wealthy Chinese...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/02/02/3251246733.PNG" id="media-914027" alt="" /></p><p style="text-align: justify;"><strong>Shopping is one of the main reason of travelling for wealthy Chinese consumers.</strong> Luxury goods bought overseas are either purchased for personal use, either for gifting, even though the latter is not as popular as it was two years ago, declining for 30% in two years. As a matter of fact, according to a survey by Hurun (2015), 82% of “super travelers” are shopping on their behalf.</p><p style="text-align: justify;">Xi Jinping’s anti-corruption policies had a negative impact on the luxury goods market in China, which is why gifting products from brands of high value that were used as bribes aren’t as common as they were before. Since it is strictly forbidden and is applied inside China, wealthy Chinese consumers are now shopping abroad especially for personal use.</p><p style="text-align: justify;"><strong>Source</strong><strong>:</strong> <a href="http://up.hurun.net/Hufiles/201506/20150617154827965.pdf">Hurun Report</a> - <a href="http://www.ft.com/cms/s/0/bad26d7e-f591-11e4-bc6d-00144feab7de.html#axzz458m5Fwhx">Financial Times</a></p><p><strong><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif'; color: black;">You would like to attend to the Conference in Paris, 04/14, 8:30-10:30 AM</span></strong><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif'; color: black;">: </span><a href="http://bit.ly/1WBuPa5"><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif';">[CLICK HERE]</span></a></p><p><strong><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif'; color: black;">You would like to know more about Promise Consulting?</span></strong><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif'; color: black;"> </span><a href="http://promiseconsulting-blog.com/"><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif';">Blog Promise Consulting</span></a></p>
pjourdan
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[Figure You Should Know] - $253 Billions [#luxury #expenditures #world #promiseconsulting @BainAlerts]
tag:whatsnewinmarketing.blogspirit.com,2016-04-04:3069807
2016-04-04T08:00:00+02:00
2016-04-04T08:00:00+02:00
This is the amount associated to the worldwide personal luxury goods...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/02/00/3251246733.PNG" id="media-913183" alt="" /></p><p style="text-align: justify;">This is the amount associated to the worldwide personal luxury goods market for the last year and estimated by Bain & Co. It was expected to grow – from 2014 to 2015 – only at 1 to 2 % at constant exchange rates and 13% at current exchange rates. This market should weigh for 24% of the total amount accounted of 1 044 billions €.</p><p style="text-align: justify;">Personal luxury goods includes fashion, cosmetics and jewellery amongst others.</p><p style="text-align: justify;">Slowing down little by little over the years even though they are still among the top in this segment, China seems to suffer from this impact on its economy.</p><p style="text-align: justify;">Chinese’s preferences now went to a less materialistic way of living and are favoring traveling or spas, purchases that influences their well-being. Also, Chinese prefer to shop abroad, as the consumption tax and import tariff impede their spending and since they are willing to buy original and authentic goods that they are most likely to find outside their country.</p><p style="text-align: justify;"><strong>Source</strong> : <a href="http://www.bain.com/Images/BAIN_REPORT_Global_Luxury_2015.pdf">Bain & Co, Global Luxury Report, 2015</a></p><p style="text-align: justify;"><strong>You would like to attend the Conference in Paris, 04/14, 8:30-10h30 AM</strong> : <a href="http://bit.ly/1WBuPa5" target="_blank">[CLICK HERE]</a></p><p style="text-align: justify;"><strong>You would like to know more about Promise Consulting?</strong> <a href="http://promiseconsulting-blog.com" target="_blank">Blog Promise Consulting</a></p>
pjourdan
http://whatsnewinmarketing.blogspirit.com/about.html
The Changing Face of #Luxury #Retail
tag:whatsnewinmarketing.blogspirit.com,2016-03-31:3069436
2016-03-31T15:00:00+02:00
2016-03-31T15:00:00+02:00
Endri Hasanaj | Mar 25 With the luxury ecommerce market set to reach...
<p style="text-align: justify;"><strong>Endri Hasanaj | Mar 25</strong></p><p style="text-align: justify;"><strong>With the luxury ecommerce market set to reach $41.8 billion by 2019, navigating the online space is becoming increasingly crucial for high-end retailers.</strong> Whereas luxury brands have traditionally set themselves apart by creating an exclusive in-store experience, the significant shift to online over recent years has brought with it a new set of customer expectations. Luxury vendors now face the challenge of redefining their approach in order to stay relevant and ensure they continue to reach their target audience.</p><p style="text-align: justify;"><strong>Traditionally, luxury retail has thrived on brand loyalty;</strong> customers in the market for a high-end product would typically have a brand in mind and go directly to that particular store to make their purchase. A sale would be dependent not on price factors or product specs, but rather on a first-class in-store customer experience. However, the internet has made it easier than ever to run comprehensive product, price and vendor comparisons, meaning that today’s shoppers are not only extremely well-informed, but accustomed to choice.</p><p style="text-align: justify;"><strong>As highlighted by this Technavio report regarding the end of last year, this has led to a notable shift in luxury consumer patterns; high-end shoppers in the online sphere strongly favor a multi-brand environment over single-brand sites.</strong> Convenience is now a pivotal factor, and one that online marketplaces are evidently fulfilling more successfully than their uni-brand counterparts. Chrono24, for example, serves as a one-stop-shop for luxury watches, offering competitive pricing, convenient delivery and extensive brand diversity. A quick look at their range here – from Rolex to Cartier to Omega – shows that they are effectively eliminating the need to shop around for these brands individually.</p><p style="text-align: justify;"><a href="http://bit.ly/1LODcOV" target="_blank">[READ THE FULL ARTICLE]</a></p><p><img src="http://whatsnewinmarketing.blogspirit.com/media/01/00/2570357780.jpg" id="media-912377" alt="" /></p>
pjourdan
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Winter in the #Hamptons: the hidden #poverty of New York’s luxury escape [#video]
tag:whatsnewinmarketing.blogspirit.com,2016-03-31:3069437
2016-03-31T15:00:00+02:00
2016-03-31T15:00:00+02:00
<p style="text-align: center;"><a href="http://www.theguardian.com/us-news/video/2016/mar/25/hamptons-in-winter-hidden-poverty-new-york-video" target="_blank"><img id="media-912380" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/00/00/2592613561.png" alt="hamptons, winter, new-york, uhnwi" /></a></p>
pjourdan
http://whatsnewinmarketing.blogspirit.com/about.html
#Luxury #Stores Will Be Based on #Experience and #Design Flexibility
tag:whatsnewinmarketing.blogspirit.com,2016-03-30:3069433
2016-03-30T15:00:00+02:00
2016-03-30T15:00:00+02:00
In order for retailers to better understand the process of...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/01/02/2649778539.jpg" id="media-912375" alt="" /></p><p style="text-align: justify;"><strong>In order for retailers to better understand the process of experience-first luxury design, co-founders Jeremy Bergstein and Dave Skaff outlined five steps for architects, designers and retail companies to create thought-out spaces from the onset of the build process:</strong></p><p style="text-align: justify;"><strong>1- Consider the ‘New Retail Architecture’ – Physical architecture and digital architecture have to get to know each other.</strong> Enterprise technology influences almost every element of the modern customer experience. These systems are too critical to the core service the store delivers to ignore early on. You need to build on a strong foundation before you can architect any type of shoppable brand space.</p><p style="text-align: justify;"><strong>2- Think Beyond the Space –</strong> Customers are interacting with your brand inside and outside of store lease lines. Understand early on how your customers are engaging with the brand so you can enchant them and build experiences to meet them where they are.</p><p style="text-align: justify;"><strong>3- Leverage Historical Data –</strong> Don’t underestimate the power of data, and be prepared to make changes along the way. Data can inform everything from hyper-optimized regional store marketing and assortments to store displays, experiences and layout.</p><p style="text-align: justify;"><strong>4- Give Customers What They Want –</strong> Now that you know your customer, “architect” your space so guests will stay longer and give them an opportunity to have a personal moment with brand and product.</p><p style="text-align: justify;"><strong>5- Allow For Flexibility –</strong> Remember that key elements like flexible checkout and fulfillment are now table-stakes for a complete customer experience. Flexibility impacts physicality in an store environment.</p><p style="text-align: justify;">The Science Project (TSP) is a luxury retail design firm based in New York City. From Kate Spade to Perry Ellis and Barneys New York, they have continually pushed the boundaries of what truly defines “experience” in meaningful, well-thought-out ways that work across the digital, data and built environments and push the traditional boundaries of architecture.</p><p style="text-align: justify;"><a href="http://bit.ly/1TaxjNz" target="_blank">[READ THE FULL ARTICLE]</a></p>
pjourdan
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Diverse #Miami #Retail Scene Continues to Attract #Luxury #Brands
tag:whatsnewinmarketing.blogspirit.com,2016-03-21:3068963
2016-03-21T09:17:00+01:00
2016-03-21T09:17:00+01:00
Everybody wants a piece of the Miami luxury market. Aventura Mall, the...
<p style="text-align: justify;"><strong>Everybody wants a piece of the Miami luxury market.</strong></p><p style="text-align: justify;"><strong>Aventura Mall, the third-largest shopping center in the U.S. with 2.7 million square feet,</strong> has been adding luxury brands to its mix. Givenchy and Gucci will bow in the summer and fall, respectively. St. John and 120 percent Lino, an Italian brand of linen apparel for men, women and children, recently opened.</p><p style="text-align: justify;">Aventura in 2017 will add a new three-level, 315,000-square-foot wing. The Carlos Zapata-designed extension will have a rooftop garden and VIP concierge area.</p><p style="text-align: justify;">Due to its size, Aventura has a broad array of tenants, the majority of which are not high end. The center, which is anchored by Nordstrom, Macy’s and Bloomingdale’s features other luxury brands including Louis Vuitton, Cartier, Tiffany & Co., Burberry, Fendi, Bally and Emilio Pucci.</p><p style="text-align: justify;">The competition in Miami started heating up in 2012 when Louis Vuitton, Céline, Emilio Pucci and Christian Dior closed their stores at the Bal Harbour Shops and relocated either to Miami’s Design District or Aventura Mall. Hermès, which also defected, operated a temporary store in the Design District before unveiling its 10,000-square foot flagship there last year.</p><p style="text-align: justify;"><strong>While several luxury brands operate more than one unit in Miami,</strong> the city’s tourist trade has been dented by the strong U.S. dollar, Brazil’s economic downturn and Russia’s prolonged recession. Tourists from Brazil and Russia have been conspicuous consumers of luxury and contemporary goods.</p><p style="text-align: justify;">Jackie Soffer, co-chairman and ceo of Turnberry Associates, owner and manager of Aventura Mall, said the property attracts 28 million visitors a year. “We cater to a much larger audience,” she said, referring to other retail venues. “If you’re selling a $5 million ring, you may not need that. We have a lot of customers buying $10,000 or 20,000 handbags.</p><p style="text-align: justify;"><strong>“Tourism is down in Miami,” she added. “The Brazilian market hasn’t been as strong. We’re getting a lot more U.S. tourists. That’s made up for it a bit.”</strong></p><p style="text-align: justify;">“It will be interesting to see what gets built and what works,” Craig Robins, the primary landlord in the Design District. “Some projects will succeed and some won’t do as well. Miami’s such a big, powerful market; there’s room for retailers to have more than one location.”</p><p style="text-align: justify;">The district is owned by Miami Design District Associates, a partnership between Dacra and L Real Estate, a global real estate development and investment fund, General Growth Properties and Ashkenazy Acquisition Corp.</p><p style="text-align: justify;">Bal Harbour Shops wants to expand with a new wing that would nearly double its size to 850,000 square feet. Whitman Family Development, which owns Bal Harbour Shops, needs voter approval for a land swap deal in order to go forward with the plan.</p><p style="text-align: justify;"><strong>New construction in Miami includes the 500,000-square-foot Brickell City Centre</strong>, which will be anchored by Saks Fifth Avenue. It’s part of a $1.05 billion, 5.4 million-square-foot, mixed-use Brickell project that’s being developed by Swire Properties Inc., Whitman and Simon. Valentino, Chopard, Guiseppe Zanotti, Bally, Kiton, Vilebrequin and La Perla are among the retailers expected to bow in the fall.</p><p style="text-align: justify;"><a href="http://bit.ly/1WxDlqq" target="_blank">[READ THE FULL ARTICLE]</a></p><p><img src="http://whatsnewinmarketing.blogspirit.com/media/01/00/1938630217.jpg" id="media-911370" alt="" /></p>
pjourdan
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#Bentley: ”People don't like the idea of just talking to a hidden microphone”. Home, James?
tag:whatsnewinmarketing.blogspirit.com,2016-03-18:3068889
2016-03-18T09:49:00+01:00
2016-03-18T09:49:00+01:00
Luxury car manufacturer Bentley has released designs of a concept car...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/01/01/549673915.png" id="media-911197" alt="" /></p><p style="text-align: justify;"><strong>Luxury car manufacturer Bentley has released designs of a concept car that features a holographic butler to service the needs of the occupants inside (pictured). </strong></p><p style="text-align: justify;"><strong>It also features organic LED touchscreens built into the cars panels and sofa style seating with a table in the middle of the cabin</strong></p><p style="text-align: justify;">Stefan Sielaff, Bentley's design director, told Car and Driver that the virtual bulter is one of the aspects it is working on to set its cars apart from others.</p><p style="text-align: justify;"><strong>He said: 'Luxury is always related to service. People don't like the idea of just talking to a hidden microphone, we are thinking of how to personalise the next generation of communication.'</strong></p><p style="text-align: justify;">Mr Sielaff did not elaborate on what the virtual butler could be used for and Bentley has insisted the designs are not necessarily an intention of a definite product.</p><p style="text-align: justify;">However, he added that as cars become more autonomous, luxury customers may want to have their own private vehicle while others use shared cars.</p><p style="text-align: justify;"><a href="http://dailym.ai/1R3uGdX" target="_blank">[LIRE L'ARTICLE EN ENTIER]</a></p>
pjourdan
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Generation Z spells trouble for brands relying on Chinese tourists [#GenZ #China]
tag:whatsnewinmarketing.blogspirit.com,2016-03-11:3068375
2016-03-11T12:00:00+01:00
2016-03-11T12:00:00+01:00
By Forrest Cardamenis, Luxury Daily, March 09, 2016 In a reversal of the...
<p style="text-align: justify;"><em>By Forrest Cardamenis, Luxury Daily, March 09, 2016</em></p><p style="text-align: justify;"><strong>In a reversal of the more materialistic tendencies of their parents, almost 95 percent of Chinese Generation Z consumers say it is essential for brands to be sustainable and environmentally conscious, according to a report by RTG Consulting.</strong></p><p style="text-align: justify;">The continued growth of China over the next several years will ensure that its consumers remain prime targets for brands for the foreseeable future, as even a slowed China exceeds the growth rate of western nations. As a result, brands will need to make a connection to this group, the first born in a fully modern China, in the interest of long-term success.</p><p style="text-align: justify;"><strong>“We have noticed that the meaning of success is being redefined where career and financial achievement are no longer the main drivers,”</strong> said Marc-Oliver Arnold, head of research and business consulting divisions at RTG Consulting Group. “Our research shows that more than 62 percent of Gen Z already believe that ‘success no longer means financial wealth’; instead, there is an emerging shift in mindset where it is more about how you live your life that matters.</p><p style="text-align: justify;">“Not only does this mean they want to live a multi-faceted and enriching lifestyle, but that they also see the value in taking responsibility for caring for the world and their environment,” he said. “This awakening fuels this generation’s desire to be mindful of the present moment and rediscover the meaning of happiness in daily experiences.</p><p style="text-align: justify;"><strong>Generation gap</strong><br />As millennials have begun to accrue wealth, they are now the target market for many brands, which recognize that making the connection could sustain several decades of good business. However, the potential of the subsequent generation, particularly in booming market such as China, is enormous.</p><p style="text-align: justify;">Additionally, the present reliance on Chinese tourists, a result of the country’s enormous population and booming economy as well as laws, taxes and limitations of distribution that raise the price of luxury goods in the country, means brands must be equipped to reach these consumers when their behaviors and desires change.</p><p style="text-align: justify;"><strong>While Chinese millennials are heavy travelers and see luxury items as status symbols, tomorrow’s Chinese consumer will more closely resemble today’s western youth, a worldly, socially conscious consumer with alternate definitions of success.</strong></p><p style="text-align: justify;"><strong>Good news for brands i</strong>s that many of the techniques currently being used to court millennials, namely emphasizing sustainable measures, will prove effective on China’s Gen Z. Brands that have not yet begun to prioritize sustainability and reduce their carbon footprint and have instead banked on a globalizing economy and/or Chinese tourists will only be more pressed to adapt as time goes on.</p><p style="text-align: justify;">Although environmental concerns are the largest marker of China’s Gen Z consumers, it is far from the only one. Barely a quarter of these consumers object to same-sex marriages, an opinion that is at first glance divorced from consumer culture but is in fact important to note for marketing materials, which still overwhelmingly suggest heterosexual couplings.</p><p style="text-align: justify;">While “word of mouth” was and remains the best form of advertising a brand can hope for, the phrase is quickly becoming an anachronism. Only 10 percent of consumers surveyed spend more time interacting offline than online with friends.</p><p style="text-align: justify;">Marketers are already going after consumers on social media, but proficiency with the various platforms and a quick adoption rate will be crucial moving forward. With interaction moving online, brands will need to find ways to generate buzz in an organic an unobtrusive way even more so than they do today.</p><p style="text-align: justify;"><strong>Chinese consumer using WeChat</strong></p><p style="text-align: justify;">“As digital natives, China’s Gen Z currently lives and breathes mobile, and so [a brand’s] approach must be inherently mobile, with the goal of becoming part of their digital lifestyle,” Mr. Arnold said. “This means offering engaging, meaningful and inspiring creative content as well as distinct experiences.</p><p style="text-align: justify;">“In addition, we foresee brands to increasingly become more of a platform for people to build deep and personal human connections.”</p><p style="text-align: justify;"><strong>Perhaps most alarmingly,</strong> around half of respondents say that a more interesting job would be preferable to a high-paying job and only 11 percent agree that wealth indicates success. The overall shift from materialism to mindfulness could be a major obstacle for many sectors, which will need to find a way to tell consumers that a handbag, jewelry or a car is more than a product or sign of wealth.</p><p style="text-align: justify;"><strong>Brave new world</strong><br />Although this data connects China’s Gen Z to global Gen Y consumers, China’s own millennials are generally far more consumerist than those in the United States and elsewhere.</p><p style="text-align: justify;">Following Gen X’s economic breakthrough, Gen Y was presented with a world in which they could buy previously unthinkable luxuries. Those born into such a world, however, have turned their attention to non-material aspects of happiness.</p><p style="text-align: justify;"><a href="http://bit.ly/1pceM7j" target="_blank">[READ THE FULL ARTICLE]</a></p><p><img src="http://whatsnewinmarketing.blogspirit.com/media/01/00/4214869573.jpg" id="media-910121" alt="" /></p>
pjourdan
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Online #fakers and market stall frauds beware: #Ferragamo uses tech to catch out £5bn a year #counterfeiters.
tag:whatsnewinmarketing.blogspirit.com,2016-03-11:3068374
2016-03-11T11:00:00+01:00
2016-03-11T11:00:00+01:00
Kitty Knowles is a Staff Reporter at The Memo. Kitty previously worked...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/01/01/247031941.jpg" id="media-910120" alt="" /></p><p style="text-align: justify;"><em>Kitty Knowles is a Staff Reporter at The Memo. Kitty previously worked as an online journalist for GQ. She can be found tweeting @KittyGKnowles.</em></p><p style="text-align: justify;"><strong>Counterfeit crackdown: Microchips hidden in luxury heels & bags</strong></p><p style="text-align: justify;">From skirts that live-tweet and electric shock dresses to platforms that let you design your own shoes and bags, we’re used to the worlds of fashion and technology colliding.</p><p style="text-align: justify;">Now luxury brand Salvatore Ferragamo has got in on the act, but this time it’s not in the name of aesthetic innovation: The Italian brand is microchipping its products to clamp down on counterfeiters costing the European luxury industry an estimated £5bn a year.</p><p style="text-align: justify;"><strong>Hidden microchips</strong><br />In the future your new shoes or bags won’t just come with smart buckles, bows or tassels, but with hidden microchips hidden inside. Footwear will conceal this smart device in the heel, while leather bags will hide chips discreetly within their lining.</p><p style="text-align: justify;">Rather importantly, the chips are discreetly invisible, cannot be imitated, and cannot be tracked (they can only be read at a distance of 4cm or less).</p><p style="text-align: justify;"><strong>Better for the brand and buyers</strong><br />It’s not only hoped that the move will help the company to identify fakers selling subpar goods, but that it will help customers to make the most of their luxury purchases.</p><p style="text-align: justify;">Many shoppers regularly update their wardrobe and attempt to sell the last season’s models online, but fear of fraud means that although Ferragamo shoes sell for up to £1,500 (and handbags at around £2,000), the resale value online is usually only about £1 for every £100 of the original price.</p><p style="text-align: justify;">Being able to guarantee that items are genuine means you can bring the price back up to £30 or £40 for every £100 it originally cost.</p><p style="text-align: justify;">“People who can afford to spend thousands on a purse often get tired of them after six months and tend to sell them on eBay,” Greg Furman, of the Luxury Marketing Council in New York told The Times.</p><p style="text-align: justify;">(....)</p><p style="text-align: justify;"><a href="http://bit.ly/1RaEw0F" target="_blank">[READ THE FULL ARTICLE]</a></p>
pjourdan
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#Luxury brands are more vulnerable than ever to #crises
tag:whatsnewinmarketing.blogspirit.com,2016-03-11:3068371
2016-03-11T10:00:00+01:00
2016-03-11T10:00:00+01:00
From Simon Brooke, Mobile Marketer, March, 10, 2016 It is not something...
<p style="text-align: justify;"><em>From Simon Brooke, Mobile Marketer, March, 10, 2016</em></p><p style="text-align: justify;"><strong>It is not something that any company likes to think about, but crisis communications management should be near the top of the to-do list of every luxury brand this year.</strong></p><p style="text-align: justify;">In the United States, fast food chain Chipotle’s continuing problems with a norovirus outbreak continue to leave a nasty taste in the mouth of consumers and with investors as shares fall. Across the pond, just one week into the New Year the head of the United Kingdom’s Environment Agency resigned following his managing of the floods crisis.</p><p style="text-align: justify;">Just two recent examples of an organization and an individual in deep trouble because of a crisis, but this has nothing to do with the luxury sector, though, surely? Unfortunately it has.</p><p style="text-align: justify;">Crises are hitting organizations and individuals more frequently and more harshly than ever before and it is only a matter of time before a luxury brand is engulfed in one.</p><p><img src="http://whatsnewinmarketing.blogspirit.com/media/00/01/155665733.png" id="media-910118" alt="" /></p><p style="text-align: justify;"><strong>Crises have already struck</strong><br />Some have already had their fingers burned or, at least, lightly singed, of course.</p><p style="text-align: justify;">Two years ago, Oprah Winfrey claimed that she was the victim of racism when staff at Trois Pommes, a smart boutique in Zurich, Switzerland, unaware of who they were talking to, suggested that a slightly cheaper handbag might be more appropriate for the richest woman in television. Cue scathing international coverage.</p><p style="text-align: justify;">British brand Aquascutum is one of a number that has had to close factories recently, throwing artisans out of work and prompting accusations that it puts profits before people and quality.</p><p style="text-align: justify;">Nearly five years ago John Galliano was shown engaging in a racist rant that cost him his job – and Dior, where he had been creative director, quite a lot of money.</p><p style="text-align: justify;">Luxury companies are vulnerable to a variety of disasters. Data breaches can be very serious for them as their customers guard their privacy particularly well and could be particularly vocal, influential and even litigious, when it is breached.</p><p style="text-align: justify;"><strong>Fair game</strong><br />Scandals involving the supply chain such as accusations of child labour, unethical sourcing practices or bribery can explode and go worldwide in minutes. Note the use of the word “accusations” – this is enough for a crisis to take hold.</p><p style="text-align: justify;">The risk of unprepared luxury houses seeing themselves rubbished in conventional and social media is increasing.</p><p style="text-align: justify;">All this is set against a background of strong financial headwinds as well as hostility towards high-net-worth individuals (HNWI), the finance industry and the luxury sector among many sections of society.</p><p style="text-align: justify;">Even luxury consumers are themselves skeptical about luxury by brands these days.</p><p style="text-align: justify;">According to the most recent Survey of Affluence and Wealth, published by YouGov and Time Inc., more than three quarters (78 per cent) of wealthy consumers say that many luxury goods are not compelling to them.</p><p style="text-align: justify;">Meanwhile, the conventional media, especially in the U.K., are now fiercer than ever when it comes to exposing scandals and social media has changed the nature of the game.</p><p style="text-align: justify;">When I started in crisis management more than 25 years ago, we used to talk about the “golden hour.”</p><p style="text-align: justify;"><strong>Golden hour</strong><br />This was the period following notice of the problem erupting that you had to take the initiative and gain control of the situation. Failure to do so would mean that you were constantly on the back foot, desperately fire-fighting.</p><p style="text-align: justify;">These days, because of the Internet and, more specifically, social media, we should be talking about the “golden ten minutes.”</p><p style="text-align: justify;">Before you despair, the good news is that effective crisis communications management is not that difficult.</p><p style="text-align: justify;">To handle a crisis, luxury brands, like any other company, must develop an emergency media response strategy that covers every channel of communications including the press office, social media and stores.</p><p style="text-align: justify;"><strong>Stores are important.</strong></p><p style="text-align: justify;">If something goes wrong for a luxury company, TV news producers will have a crew at one of its nearby stores to “vox pop” shoppers and harry staff within minutes. Even then the public with a smartphone will have beaten them to it.</p><p style="text-align: justify;">EVERYONE WITHIN the organization needs to be familiar with this strategy. It also needs to be reviewed and put into practice regularly – writing it is the easy bit. Letting it gather dust in a drawer is even easier.</p><p style="text-align: justify;">As luxury brands become global brands, this strategy needs to have a worldwide reach and perspective. It also needs to take into account the annoying fact that crises do not always happen Monday to Friday, nine to five – they can explode at 2 a.m. on a Sunday morning in any time zone.</p><p style="text-align: justify;">A further bit of good news is that companies that do handle a difficult situation well can actually turn it to their advantage and end up enjoying an improved reputation and even better brand image. This, I believe, can apply to a luxury company faced by a crisis, too – but only if it takes action now.</p><p><em>Simon Brooke is a senior consultant with Communicate Media, a London-based international crisis communications, media training and presentation training consultancy. Reach him at sbrooke@communicatemedia.com.</em></p><p><a href="http://bit.ly/1LfQ00w" target="_blank">[READ THE ORIGINAL ARTICLE]</a></p>
pjourdan
http://whatsnewinmarketing.blogspirit.com/about.html
The high-end luxury brands are catching on in China [#promise #fashion #luxury]
tag:whatsnewinmarketing.blogspirit.com,2016-03-09:3068226
2016-03-09T09:47:41+01:00
2016-03-09T09:47:41+01:00
Some say that when China sneezes the rest of the world catches cold, but...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/00/01/2177833701.png" id="media-909819" alt="" /></p><p style="text-align: justify;"><strong>Some say that when China sneezes the rest of the world catches cold, but the high end luxury brands are catching on in China, becoming the most exclusive and desirable ones in fashion according to the wealthiest Chinese women.</strong></p><p style="text-align: justify;">Still, our ranking also reveals a stronger competition that is accentuated by the wealthy customers’ increasingly stronger maturity.</p><p style="text-align: center;"><strong>Take 3 minutes to watch the Video Release by Pr Philippe Jourdan</strong></p><p style="text-align: center;"><a title="Start the vidéo" href="http://bit.ly/1UdoQsw" target="_blank"><img id="media-909815" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/00/01/4212083077.png" alt="china, luxury, hermes, prada, chanel, louis vuitton, fashion, bnp, exane, promise, desirability, exclusivity" /></a></p><p style="text-align: center;"><strong>Have a quick look at the Press release & the main insights</strong></p><p style="text-align: center;"> <a title="Have a look at the press release" href="http://bit.ly/1k7ayfv" target="_blank"><img id="media-909820" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/02/01/60788020.png" alt="china, luxury, hermes, prada, chanel, louis vuitton, fashion, bnp, exane, promise, desirability, exclusivity" /></a></p><p style="text-align: center;"><strong>Download the infographics</strong></p><p style="text-align: center;"><a title="Enlarge the picture" href="http://whatsnewinmarketing.blogspirit.com/media/00/00/1625943924.jpg" target="_blank"><img id="media-909814" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/00/00/535869870.2.jpg" alt="china, luxury, hermes, prada, chanel, louis vuitton, fashion, bnp, exane, promise, desirability, exclusivity" /></a></p><p style="text-align: center;"><strong>The International luxury press echoes results: take a look</strong></p><p style="text-align: center;"><a href="http://bit.ly/1QqZ5j8" target="_blank"><img id="media-909818" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/02/00/1579196119.png" alt="china, luxury, hermes, prada, chanel, louis vuitton, fashion, bnp, exane, promise, desirability, exclusivity" /></a></p><p style="text-align: justify;"><strong>This barometer Promise Consulting / BNP Exane classifies the 15 most exclusive and desirable brands in China in the universe of feminine Fashion</strong>. This Barometer is conducted amongst the wealthiest Chinese women, and is about the 30 luxury brands in ready-to-wear/handbags/shoes/accessories that have invested the most in communication (source: Industry Interviews, Exane Paribas).</p><p style="text-align: justify;">Promise and BNP Exane already conducted the same survey amongst French wealthiest women in May 2015 (see: <strong><a href="http://bit.ly/1ESTZGu" target="_blank">http://bit.ly/1ESTZGu</a></strong>).</p><p style="text-align: justify;">This barometer in association with BNP Exane reflects our determination to move closer to the marketing and cross-section financial analysis. Our Monitoring Brand Assets® approach itself features very complementary analyzes with those conducted by BNP Exane’s experts. Hence, the obtained results from our joined barometer are based on two different angles of expertise, marketing and financial, which brings a unique added value to the managers and decision-makers in the Luxury sector. More concretely, our measure of the exclusivity of a brand takes into account the upper and more constant quality of products, the strong and unique valuation of the customer, the brand’s prestige, but also a matchless “savoir-faire” that justifies a very high price premium associated with top luxury.</p><p style="text-align: justify;">"Finally, our measure of desirability synthesizes the dimensions of attractiveness of an intimate, social and symbolic nature, which are the strengths of exclusive brands, and characterize the particular relation that they maintain with their customers. In this respect, our Barometer synthesizes, in two proven scales, the numerous criteria to establish a ranking between the high-end brands from their customer’s point of view", states Pr. Philippe Jourdan, Promise’s CEO.</p>
pjourdan
http://whatsnewinmarketing.blogspirit.com/about.html
#Burberry targets younger market using Brooklyn Beckham, #Snapchat
tag:whatsnewinmarketing.blogspirit.com,2016-03-08:3068027
2016-03-08T10:00:00+01:00
2016-03-08T10:00:00+01:00
[29 January 2016]- British fashion house Burberry is putting model...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/00/00/2894691641.jpg" id="media-909405" alt="" /></p><p style="text-align: justify;"><strong>[29 January 2016]- British fashion house Burberry is putting model Brooklyn Beckham at the helm of its Snapchat account to promote the Burberry Brit fragrance.</strong></p><p style="text-align: justify;">Burberry reposted an Instagram image of Mr. Beckham, the son of David and Victoria Beckham, obscured by the lense of a Leica camera as his photo was taken. In the original posting, Mr. Beckham expressed his excitement to photograph the Burberry campaign on Saturday, Jan. 30, being shared via Snapchat.</p><p style="text-align: justify;"><strong>Snap snap</strong><br />While Mr. Beckham did not share the details of the campaign or what he would be photographing for Snapchat, he did use the hashtag #ThisIsBrit, used for Burberry’s Brit fragrance.</p><p style="text-align: justify;">Likewise, Burberry did not share any details regarding the campaign opting to repost Mr. Beckham’s image. The brand also followed up with a teaser video posted to its account featuring the Snapchat ghost and gritty images of a city, a skatepark and references to the Brit fragrance.</p><p style="text-align: justify;">What has been previewed in the Snapchat teaser and the brand’s selection of Mr. Beckham, who turns 17 in March, offers consumers a much younger aesthetic than Burberry traditionally expresses. By hosting the campaign on Snapchat, and likely Instagram afterwards, it is clear that Burberry is working toward establishing a connection with a young demographic of consumers.</p><p style="text-align: justify;"><a href="http://bit.ly/1ROgRQB" target="_blank">[READ THE FULL ARTICLE] </a></p>
pjourdan
http://whatsnewinmarketing.blogspirit.com/about.html
Knight Frank’s latest #Wealth Report for #2016: 11 #luxury items #millionaires blow their money on [#uhnwi]
tag:whatsnewinmarketing.blogspirit.com,2016-03-08:3068029
2016-03-08T10:00:00+01:00
2016-03-08T10:00:00+01:00
Business Tech, 06 March 2016 People who have a lot of money like to...
<p style="text-align: justify;"><strong>Business Tech, 06 March 2016</strong></p><p style="text-align: justify;"><strong>People who have a lot of money like to spend that money – and they like to invest in everything from classic cars to stamps and coins.</strong></p><p style="text-align: justify;">According to property group Knight Frank’s latest Wealth Report for 2016, the world’s ultra-high net worth individuals (worth more than $30 million) have increased spending on luxury goods by over 200% in the past decade.</p><p style="text-align: justify;">Not all asset classes have grown equally, however, with super wealthy people finding favour with big buys such as classic cars, wines, coins and art over things like furniture, Chinese ceramics and diamonds.</p><p><a href="http://bit.ly/1R1MvNt" target="_blank">[READ THE FULL ARTICLE AND DISCOVER THE TOP 11 PURCHASED LUXURY GOODS BY UHNWI]</a></p><p><img src="http://whatsnewinmarketing.blogspirit.com/media/00/00/566632054.png" id="media-909406" alt="" /></p>
pjourdan
http://whatsnewinmarketing.blogspirit.com/about.html
Exclusivity gives the kick for luxury brands in online arena [#luxury #online #e-commerce]
tag:whatsnewinmarketing.blogspirit.com,2016-03-07:3068024
2016-03-07T10:00:00+01:00
2016-03-07T10:00:00+01:00
Manisha Rao, 05 MArch 2016, Yourstory.com Luxury as a concept is defined...
<p style="text-align: justify;"><strong>Manisha Rao, 05 MArch 2016, Yourstory.com</strong></p><p style="text-align: justify;"><strong>Luxury as a concept is defined within the scope of socio-psychology as a result of its connection to a culture, state of being, and lifestyle, whether personal or collective.</strong> In the context of brands, it relates to a signature style, identity, and strong emotional and symbolic associations that are interpreted in terms of products of high aesthetic quality, controlled distribution, and premium pricing. And this is what we refer to as exclusivity.</p><p style="text-align: justify;"><br />Even as luxury brands are taking to the digital space a little later than the other industries, they are bringing in their own energies to it. So, the product perception in case of premium goods is not incidental, but a cultivated outcome of a carefully crafted positioning strategy that largely hinges on ‘exclusivity’ in its appeal and aura.</p><p style="text-align: justify;"><strong>Exclusivity in tech</strong><br />We take up the case of very prominent Apple smartwatch and its marketing as not just a piece of tech innovation but also a luxe accessory. The launch campaign was a mix with exclusive editorial spreads in various editions of Vogue (which is fashion-specific and not a tech magazine) and also tactics like limited retail distribution, tie-ups with upscale retailers (Colette in Paris and Opening Ceremony in London), individual sales appointments in stores, and celebrity endorsements. The result of all these strategies was the phenomenal buzz around the smartwatch that came to figure on the coveted lists of many jetsetters.</p><p style="text-align: justify;">Exclusivity in E-commerce<br />Now there are luxury brands innovating to reinforce their unique brand USPs even as they creatively attempt to carve a distinct online echo for them to cut through the competition. By coming up with visually tempting and experiential digital platforms via short films, apps, microsites, and online events, luxury brands are revamping their digital personas and also influencing the Millennial consumer to look out for that special, singular brand experience like Flipkart’s exclusive Xiaomi phone launch in India.</p><p style="text-align: justify;"><strong>Exclusivity in luxury clothing</strong><br />Brands like Jimmy Choo, Tod’s, Louboutin, Gucci, Zegna and Burberry offer product customisation in terms of size, fit, personalisation such as monogramming and matching. These brands make up that section of luxury brands that have their fingers on the consumer’s pulse and study the fast-evolving consumer profile in terms of desires, buying behaviours. Such reflections then lead to creation of unique apps that enhance consumer’s interaction with the brand and also impart an exclusive experience, such as Hermès Tie Break and Burberry’s Art of the Trench15. Some luxury brands are also offering certain services availed only through their online portals and some are launching exclusive collections online first, for example, Ralph Lauren has launched its luxury pet essentials with Darveys.com, luxury brand Swiss military with Firefox bikes and designers like Manish Arora, Sabyasachi are tying up exclusively with portals like Jabong, Myntra, and Amazon.</p><p style="text-align: justify;"><strong>Exclusivity in online departmental stores</strong><br />In addition to the brand owned online offshoots, there are online departmental stores that are the other major outposts for the luxury shoppers. NET-A-PORTER is one of the most preferred leading online shopping sites in the UK and USA. Along with its high service ethic and unique content and exhaustive range of luxury brands, the site also marks out a preferred treatment strategy for its most valuable customers, the EIPS (extremely important people). Hence, they enjoy exclusive services like having their orders picked, packed, and dispatched, while also availing services like personalised look-books, personal shoppers, etc.</p><p style="text-align: justify;"><strong>Consumer perspective</strong><br />Customers need to feel special as they indulge their time and energy into a brand. According to a McKinsey report from February 2015, 60 per cent of US luxury consumers say they would be more likely to buy at an online shop if it offered luxury brands that no one else sold online, a sentiment echoed by their German counterparts. Forty-one per cent say they would be more likely to buy online if there were better prices offered.</p><p style="text-align: justify;">Branching out further in the luxury domain are private shopping clubs that are members-only, where members are given special offers on big brands. Luxury flash-sale site Gilt Groupe has been offering exclusive sales to its Facebook fans – more reason for them to go online and buy and feel special.</p><p style="text-align: justify;"><a href="http://bit.ly/1QvJDVL" target="_blank">[READ THE FULL ARTICLE]</a></p><p><img src="http://whatsnewinmarketing.blogspirit.com/media/02/00/1693422171.jpg" id="media-909402" alt="" /></p>
pjourdan
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World's super rich keep buying up luxury goods in face of wealth decline [#rich #luxury #wealth]
tag:whatsnewinmarketing.blogspirit.com,2016-03-03:3067796
2016-03-03T13:00:00+01:00
2016-03-03T13:00:00+01:00
Sales of super-yachts rose 40% last year despite number of millionaires and...
<p style="text-align: justify;"><strong>Sales of super-yachts rose 40% last year despite number of millionaires and ultra rich falling, according to wealth report</strong></p><p style="text-align: justify;">The global super rich continued to splash out on super-yachts and luxury goods last year, despite a decline in their overall wealth in the wake of financial market turmoil.</p><p style="text-align: justify;">According to the latest wealth report from estate agents Knight Frank, published on Wednesday, sales of super-yachts – boats longer than 24 metres – soared 40% in 2015, with the rich roaring off to ever more far-flung destinations, such as the Antarctic and outposts in Asia, rather than their traditional ports of call in the Mediterranean and the Caribbean.</p><p style="text-align: justify;">The number of ultra rich – people with $30m (£22m) or more in assets – fell 3% last year. There are now 187,500 with assets in excess of that benchmark, down from from 193,100 in 2014. This was the first decline since the financial crisis. Between them, they controlled $19.3tn in assets, down from $22tn the year before. This reflected the rollercoaster global stock markets, the slump in commodity prices and slowing economic growth in China and other countries.</p><p style="text-align: justify;">The number of dollar millionaires around the globe also fell from 13.6 million in 2014 to 13.3 million last year. Together, they hold assets worth $66tn – more than the value of all global shares added together.</p><p style="text-align: justify;">But the report believes that the decline in the number of millionaires is just a blip, and predicts that by 2025, there will be more than 18 million of them.</p><p style="text-align: justify;">So-called investments of passion such as art, cars, stamps and jewellery remain popular among the super rich. Knight Frank’s art index rose by a muted 4% last year, but a number of records were set in the world’s auction houses.</p><p style="text-align: justify;">Pablo Picasso’s Les Femmes d’Alger notched up a new record for a painting sold at auction after fetching more than $179m, while Reclining Nude by Amedeo Modigliani went under the hammer for $170m to a buyer from Shanghai.</p><p style="text-align: justify;">Classic cars increased by 17% in value last year, while coins went up 13%. Knight Frank’s overall luxury investment index rose 7% in 2015. This compares with a 5% drop in the value of London’s leading share index, the FTSE 100, and a rise of just 1% forprime London residential property.</p><p style="text-align: justify;">Andrew Shirley, the editor of the wealth report, said: “Although no classic car managed to beat the record set by Bonhams in 2014 when it auctioned a 1962 Ferrari 250 GTO Berlinetta for $38m, eight of the 25 cars ever to have sold for over $10m at auction went under the hammer in 2015.”</p><p style="text-align: justify;">Wine and luxury watches both posted 5% increases. A Hong Kong-based billionaire set a record for a gem or piece of jewellery when he paid $48.4m for the Blue Moon, a rare fancy vivid blue diamond auctioned by Sotheby’s in Geneva in November. The day before, he paid $28.5m for a vivid pink diamond sold by Christie’s.</p><p style="text-align: justify;">The value of investment-grade Bordeaux wines slumped as a result of a sharp fall in demand from China, but they have now started to recover, said Nick Martin of Wine Owners.</p><p style="text-align: justify;">Even furniture values, which generally had a poor year, set a new auction record for a living maker when the Lockheed Lounge sofa by the Australian designer Marc Newson sold for £2.4m in April 2015.</p><p style="text-align: justify;"><a href="http://bit.ly/21985Pw" target="_blank">[READ THE FULL ARTICLE]</a></p><p><img src="http://whatsnewinmarketing.blogspirit.com/media/02/00/2452200235.jpg" id="media-908978" alt="" /></p>
pjourdan
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The Best Luxury Services Are Customized, Not Standardized [#luxury #service #customozation #HBR]
tag:whatsnewinmarketing.blogspirit.com,2016-03-03:3067794
2016-03-03T11:00:00+01:00
2016-03-03T11:00:00+01:00
Legend : It’s a sweet ride around Hong Kong in one of The Peninsula’s...
<p>Legend : It’s a sweet ride around Hong Kong in one of The Peninsula’s fleet of Rolls-Royces</p><p><span style="text-decoration: underline;"><strong>AND THAT IS WHY WE DO NOT RELY ENTIRELY ON BIG DATA</strong></span></p><p>From #HBR, Ana Brant, March 2016.</p><p style="text-align: justify;">You check into your $1,000-a-night luxury suite. Your bathroom is lovely, stocked with shampoo, body wash, lotions, soaps. Your towels are plush, plentiful, neatly folded. This is great. But where’s the hair spray? You have a meeting in an hour. You need hair spray.</p><p style="text-align: justify;">You call the front desk. The front desk says, “We sell that in the gift shop, madame.”</p><p style="text-align: justify;">That’s not good enough.</p><p style="text-align: justify;">Why isn’t there hair spray in your bathroom?</p><p style="text-align: justify;">It’s not there because a) it most likely wasn’t on the mystery shopper checklist from a ratings agency — such as AAA or Forbes Travel Guide – engaged by the hotel company to help it guarantee the consistency of its service, and b) the hotel has neither developed nor leveraged customer data at a level of granularity required to know that you are 1) a woman and 2) in town on business.</p><p style="text-align: justify;">To do that, the hotel needs to know you on a much deeper level by leveraging data and turning that data into information it can use to deliver a customized experience. It can’t rely on a checklist.</p><p style="text-align: justify;">Mystery shopper checklists are used not only in the hospitality industry, but also in automobile, restaurant, and retail businesses, among others. Businesses design standard processes to make sure they get good ratings by checking all the boxes on the agencies’ lists. These ratings are then used by company marketing departments to impress customers, thereby driving volume and revenue. These ratings cannot be ignored. Get a bad one, and your competition will use it to sell against you.</p><p style="text-align: justify;">However, trying to provide luxury service by implementing standardized processes that will ensure compliance, with checklists designed by third parties that do not know your business as you do, will inevitably fail to address individual customer needs. These kinds of checklists address the fundamentals of good service — but meeting the requirements of the ratings agencies with standardized processes will inevitably disappoint the individual that you, as a luxury business, most need.</p><p style="text-align: justify;">Catering to the individual is what defines luxury; in the luxury segment, it is the critical competitive differentiator. The challenge for any business seeking to deliver a luxury experience is to be knowledgeable enough to go beyond the standard, to have hair spray for the person who needs it whether or not it’s on a checklist.</p><p style="text-align: justify;"><a href="http://bit.ly/1QmZA0n" target="_blank">[READ THE FULL ARTICLE]</a></p><p style="text-align: justify;">Ana Brant serves as director of global guest experience and innovation for the London-based Dorchester Collection, having previously served as the quality manager for The New York Palace and the area director of quality for The Beverly Hills Hotel and Hotel Bel-Air. Brant started her career with The Ritz-Carlton Hotel Company. Brant’s public speaking engagements have included the Harvard University Graduate School, the Malcolm Baldrige Awards Recipient Conference, and the 2014 Cornell Hospitality Research Summit. She’s on twitter at @AnaMaritaBrant.</p><p><img src="http://whatsnewinmarketing.blogspirit.com/media/01/00/1687355692.jpg" id="media-908977" alt="" /></p>
pjourdan
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The Next #Luxury #Fashion Trend? High-End #Bakeries
tag:whatsnewinmarketing.blogspirit.com,2016-03-02:3067744
2016-03-02T17:28:44+01:00
2016-03-02T17:28:44+01:00
MARCH 1, 2016 / WRITTEN BY ALICE CAVANAGH A young shopper’s entry to...
<p>MARCH 1, 2016 / WRITTEN BY ALICE CAVANAGH</p><p style="text-align: justify;"><strong>A young shopper’s entry to luxury fashion used to be perfume. But execs at LVMH and Prada must have noticed millennials’ habit of blowing their paycheck on food, because both companies recently battled over two of Milan’s most historic cafés.</strong></p><p style="text-align: justify;">Instead of launching their own restaurants (Ralph Lauren’s Polo Bar), opening an in-store franchise (Rose Bakery in Dover Street Market), or collaborating on pop-ups with a mega chef (Noma + Club Monaco), the luxury firms bought up centuries-old institutions near their boutiques around Via Monte Napoleone.</p><p style="text-align: justify;">Cova, 199 years old and now owned by LVMH, maintains its gilded aura, while Prada’s Pasticceria Marchesi, built in 1824, has been given a Miuccia-esque makeover—complete with eye-catching packaging—for its second location. Wes Anderson recently designed the Bar Luce in the nearby Fondazione Prada—another dream collision of food and fashion—so imagine what he could do for the rumored Dubai Marchesi. As the late Louis Vuitton president Yves Carcelle once said, “I’ve nothing against Starbucks, but I think it makes more sense to have a Cova next door.”</p><p style="text-align: center;"><img id="media-908846" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/02/02/3903458520.jpg" alt="lvmh, pastry, luxury" /></p><p style="text-align: justify;"><a href="http://bit.ly/1L69uVm" target="_blank">[READ THE FULL TEXT]</a></p><p><img src="http://whatsnewinmarketing.blogspirit.com/media/00/00/1519046856.jpg" id="media-908845" alt="" /></p>
pjourdan
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Catch me if you can: Marketing to the new Chinese luxury shopper from @slierre [#china #luxury #shopper]
tag:whatsnewinmarketing.blogspirit.com,2016-02-26:3067356
2016-02-26T08:19:00+01:00
2016-02-26T08:19:00+01:00
With Chinese consumers massively shopping for luxury abroad and online,...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/02/00/77619457.jpg" id="media-908113" alt="" /></p><p><strong>With Chinese consumers massively shopping for luxury abroad and online, traditional marketing formulas have limited impact. It is time for luxury brands to rethink their go-to-market approach, putting digital at the core.</strong></p><p>Wei proudly shows her latest catch: a colorful textured leather mini handbag she bought during her last business trip to Paris. Wei epitomizes the shopper the whole luxury industry seems to be after at the moment: a start up entrepreneur from Hangzhou and representative of China’s ‘Cultured Youth’, she is both very success driven and hungry for culture.</p><p>In fact, she is part of the upcoming generation of Chinese shoppers who are redefining luxury marketing through a triple change: structural change in the market dynamic, change in consumers attitude towards luxury and change in how they navigate the world through digital.</p><p><a href="http://bit.ly/1RrXpsR" target="_blank">[READ FULL ARTICLE]</a></p>
pjourdan
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Luxury brands are putting more weight into sustainability [#lvmh #gucci #kering]
tag:whatsnewinmarketing.blogspirit.com,2016-02-25:3066970
2016-02-25T11:00:00+01:00
2016-02-25T11:00:00+01:00
Blog Entry by Vikas Vij in Corporate Social Responsibility (3BL...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/02/00/1243649173.jpg" id="media-907177" alt="" /></p><p style="text-align: justify;"><strong>Blog Entry by Vikas Vij in <a href="http://www.justmeans.com/blogs" target="_blank">Corporate Social Responsibility</a></strong></p><p style="text-align: justify;"><strong>(3BL Media/Justmeans) – Luxury product consumers have increasingly become vocal about social and environmental causes, and more importantly, are willing to make a difference through their buying choices. Luxury companies also face increased attention from investors who want to know about a company’s sustainability practices before they invest.</strong></p><p style="text-align: justify;">Positive Luxury has a released a new report titled “2016 Predictions for the Luxury Industry: Sustainability and Innovation,” which examines impactful events from 2015 to forecast how the increasing recognition of climate change concerns will impact luxury in 2016.</p><p style="text-align: justify;">Diana Verde Nieto, co-founder of Positive Luxury, London, said that sustainability will help luxury brands to de-risk their business and remain competitive. Together with the Luxury Institute, Positive Luxury conducted interviews with opinion leaders in the luxury lifestyle space, which included LVMH, Kering, Forevermark, IWC and the British Fashion Council, among others.</p><p style="text-align: justify;">During the Paris climate summit, French luxury conglomerate <strong>LVMH</strong> took the opportunity to showcase its sustainability practices. LVMH, which owns brands such as <strong>Louis Vuitton</strong> and <strong>Bulgari</strong>, shared insights about its sustainability programs and strategies on its corporate Facebook account.</p><p style="text-align: justify;"><strong>Kering</strong>, which owns brands such as <strong>Gucci</strong>, <strong>Saint Laurent</strong>, and <strong>Puma</strong>, is helping the world visualize its environmental impact with an interactive environmental profit and loss statement. To ensure transparency, Kering has presented this interactive statement on its website, depicting the various steps in production and environmental categories where it is making an impact.</p><p style="text-align: justify;">Brands such as Saint Laurent and <strong>Christian Dior</strong> have implemented tactics that are environmentally sound. For instance, three Saint Laurent storefronts have been given the highest LEED certification, while Dior has incorporated responsible lighting in a number of its international boutiques.</p><p style="text-align: justify;">Additionally, brands are becoming more conscious about protecting the resource supply chain. Prada has purchased the French tannery Tannerie Mégisserie Hervy to ensure the skills held by its workers are preserved. In a similar move, Chanel purchased French lamb hide tannery Bodin-Joyeux in 2013.</p><p style="text-align: justify;"><a href="http://bit.ly/1mOaVvP" target="_blank">[READ MORE] </a></p><p style="text-align: justify;"><a href="http://bit.ly/1Wya4eY" target="_blank">[READ ABOUT THE SAME SUBJECT]</a></p>
pjourdan
http://whatsnewinmarketing.blogspirit.com/about.html
Rich Chines splurge on sportswear as luxury's lustre dims [#china #sportswear #luxury]
tag:whatsnewinmarketing.blogspirit.com,2016-02-25:3066969
2016-02-25T10:30:00+01:00
2016-02-25T10:30:00+01:00
By Donny Kwok and Farah Master, Euronews.com , 18/02/2016 HONG KONG...
<p style="text-align: justify;">By Donny Kwok and Farah Master,<strong> Euronews.com</strong>, 18/02/2016</p><p style="text-align: justify;"><strong>HONG KONG (Reuters) – GPS sport watches, compression leggings and hydration packs are the new must-haves for wealthy Chinese, pumping up the multi-billion dollar sportswear industry at a time when China’s elite are reining in spending on more traditional luxury brands</strong>.</p><p style="text-align: justify;">Extreme sports apparel and expensive active wear is in vogue thanks in part to government promotion of sport ahead of the 2022 Winter Olympics in Beijing, and the purchase of the Ironman brand by China’s richest tycoon last year.</p><p style="text-align: justify;"><strong>The market is also forecast to grow with the government’s decision to relax its one-child policy after 36 years, and companies like U.S.-listed Under Armour <UA.N> and Canada’s Lululemon Athletica Inc <LULU.O> are lining up to cash in.</strong></p><p style="text-align: justify;">“It is huge – that wellness and healthy lifestyle opportunity in the whole of China,” said Colin Grant, chief executive of the Hong Kong-headquartered Pure Group, an operator of gyms, yoga, retail and nutrition businesses across Asia. “Luxury has its challenges but active wear is a bright spot in the industry. Some people wear it to weddings in China.”</p><p style="text-align: justify;">China will host its first ever Ironman events this year after billionaire property developer Wang Jianlin bought World Triathlon Corp for $650 million. The deal is set to capitalise on a growing fitness craze which saw 134 marathon and road-running races held across the country last year, up 160 percent from 2014, according to the Chinese Athletic Association.</p><p style="text-align: justify;"><strong>As part of its promotion of sport and healthier living generally, the government says that by 2025, more than 900,000 stadiums and gyms will have been built across the country.</strong></p><p style="text-align: justify;">For Under Armour and Lululemon Athletica, two of the Western brands already active in China, the country offers an opportunity to grow outside the mature markets of the United States and Europe.</p><p style="text-align: justify;">No. 2 U.S. sportswear maker Under Armour expects China sales to leap 25 percent a year until 2018, while Vancouver-based yogawear giant Lululemon says its first Hong Kong store is on track to make $8 million in sales this year. But they face a strong field of Chinese rivals such as ANTA <2020.HK>, Xtep <1368.HK> and 361 Degrees <1361.HK> whose share prices soared between 34 percent and 56 percent last year.</p><p style="text-align: justify;">That compares with traditional luxury titans like Italy’s Prada <1913.HK> – a maker of fancy handbags – which sank 45 percent on the Hong Kong exchange last year as Beijing’s clampdown on corruption and China’s slowest economic growth in 25 years forced China’s elite to change their spending habits.</p><p style="text-align: justify;"><strong>Some of the money once spent on French wine and Italian leather now appears to be flowing into high-end heart-rate monitors and running shoes.</strong></p><p style="text-align: justify;"><strong>[READ MORE]</strong></p>
pjourdan
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Don’t discount China’s appetite for luxury goods [#China #luxury #Gucci]
tag:whatsnewinmarketing.blogspirit.com,2016-02-25:3066966
2016-02-25T10:00:00+01:00
2016-02-25T10:00:00+01:00
The domestic Chinese market for luxury goods may be struggling, but...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/00/01/402483031.jpg" id="media-907175" alt="" /></p><p style="text-align: justify;"><strong>The domestic Chinese market for luxury goods may be struggling, but investors shouldn’t discount the huge amount of high-end products Chinese tourists buy, as the forecast-beating results from Kering – owner of Gucci – testify.</strong></p><p>Luxury goods maker Kering gave the markets a pleasant surprise on Friday as earnings at its flagship Gucci luxury brand thrashed expectations and raised hopes of more good things to come as more new designs are set to be introduced this year.</p><p>Gucci revenue advanced 4.8%, compared with the 1.5% growth analysts anticipated – the brand’s strongest result in three years. However, while the company reported that conditions in Hong Kong and Macau (China’s luxury market bellwethers) were still lacklustre, there is hope for the sector more broadly.</p><p>The domestic Chinese market for luxury goods may be struggling, but investors shouldn’t discount the huge amount of high-end products Chinese tourists buy.</p><p><strong>Indeed, they spent $116.8 billion (£87 billion)) on luxury when abroad in 2015, according to China Daily.</strong></p><p><a href="http://bit.ly/1Qr8VkW" target="_blank">[READ MORE]</a></p>
pjourdan
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Next wave of store closings may hit luxury [NYC] [#CNBC #NYC #fifthavenue]
tag:whatsnewinmarketing.blogspirit.com,2016-02-24:3066913
2016-02-24T11:00:00+01:00
2016-02-24T11:00:00+01:00
CNBC, 17/02/2016. It isn't every day you see a sign boasting 40...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/02/02/1958547941.jpg" id="media-907080" alt="" /></p><p><strong>CNBC, 17/02/2016.</strong></p><p style="text-align: justify;"><strong>It isn't every day you see a sign boasting 40 percent off in the window of a luxury shop. But as real estate executive Andy Graiser walked past one of Prada's New York City boutiques a week before Christmas, that's exactly what he encountered.</strong></p><p style="text-align: justify;">Though the design house is working through some internal issues (namely, products that have fallen flat with their target demographic), Graiser, founder of A&G Realty, said such deep discounting at a luxury shop is indicative of broader woes across the luxury space — troubles that could result in the segment being next in line to trim its store fleet.</p><p style="text-align: justify;">The problems that luxury firms are battling are twofold. For one, they're facing macroeconomic pressures including a sinking stock market, stalled global growth and a stronger dollar, all of which discourage the high-end consumer from spending.<strong> For another, they're trying to sell their wares to a group of shoppers who have become less focused on material goods, and are instead more interested in dining out or travel — a trend that could have long-term implications for the industry.</strong></p><p style="text-align: justify;">Due to these factors and an overall glut of retail space in the U.S., Graiser predicts luxury retailers will be next in line to close some stores, as they try to compete in a country that has more than two times the retail space per capita than the United Kingdom, France, Brazil and Germany combined.</p><p style="text-align: justify;">"There are real issues with some of these luxury players," Graiser said. "There's going to be a lot more closures that are going to be occurring."</p><p style="text-align: justify;"><a href="http://cnb.cx/21dPZhk" target="_blank">[READ THE FULL ARTICLE]</a></p><p> </p>