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'Expensive' and 'exclusive' go hand in hand in...
MEASURING EXCLUSIVITY AND DESIRABILITY IN THE US - SEPTEMBER 2016 Our recent research on Brand Desirability and Exclusivity in the USA (Measuring Brand Exclusivity and Desirability - USA), conducted with Promise Consulting, showed a near perfect correlation (R2 = 92%) between brands that cons... Lire la suite...
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Press Release - Barometer @Promiseconsulting –...
BAROMETER PROMISE – EXANE BNP : LUXURY IN THE USA 2016 [ACCEDER A LA VERSION FRANCAISE DU COMMUNIQUE DE PRESSE] Promise Consulting Inc., an acknowledged consulting and market research firm, joins forces with Exane BNP, a key actor in the European financial market and a s... Lire la suite...
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Promise-BNP Exane Barometer on Luxury Brands in...
[Extracts - More to follow] Chanel most desirable brand among Chinese affluents: report 调查显示香奈儿是中国有钱人最青睐的品牌 Exclusivity and desirability go hand in hand for China’s wealthy , with the same brands ranked in the top five for both characteristics in a new study by Promise Co... Lire la suite...
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Chanel most desirable brand among Chinese...
By Sarah Jones Exclusivity and desirability go hand in hand for China’s wealthy, with the same brands ranked in the top five for both characteristics in a new study by Promise Consulting and BNP Exane. Hermès takes home top prize for exclusivity, which measures the consistent qualit... Lire la suite...
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The most exclusive and desirable brands...
https://youtu.be/-OamJECjONA A 3 minutes interview of Pr Philippe Jourdan, CEO Promise Consulting, about the key results of the Promise-BNP Exane Barometer "Exclusivity & desirability": How Chinese women rank their most exclusive and desirable brands in luxury fashion? [WATCH THE... Lire la suite...
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[#luxury] - Wealthiest Chinese Women rank their...
Pour télécharger l'infographie / To download the infographics: http://bit.ly/1WxigeB Lire la suite...
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BAROMETER ”EXCLUSIVITY & DESIRABILITY” - FRANCE...
v:* {behavior:url(#default#VML);}o:* {behavior:url(#default#VML);}w:* {behavior:url(#default#VML);}.shape {behavior:url(#default#VML);} POUR DEMANDER LA NOTE D'ANALYSE PROMISE-BNP EXANE, ENVOYER UN MAIL : TO ASK FOR THE RESEARCH NOTICE PROMISE-BNP EXANE PLEASE E-MAIL: valeri... Lire la suite...
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