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The future of luxury brands in an on-demand...
The future of luxury brands in an on-demand world By Tracey Follows, 2016-10-10+, Campaignlive.co.uk Can luxury brands both embrace the sharing economy and remain aspirational? It's an existential question they now need to answer. Luxury brands are prefaced on the idea of scar... Lire la suite...
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How a new idea of #luxury helped @Coach correct...
How a new idea of luxury helped Coach correct course By Hilary Milnes, 2016-10-10+, Glossy.co, digital luxury In a post-show statement, previous to the Spring 2017 runway show at the New York Fashion Week Vevers acknowledged that Coach was looking to appeal to the new luxury consumer... Lire la suite...
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'Expensive' and 'exclusive' go hand in hand in...
MEASURING EXCLUSIVITY AND DESIRABILITY IN THE US - SEPTEMBER 2016 Our recent research on Brand Desirability and Exclusivity in the USA (Measuring Brand Exclusivity and Desirability - USA), conducted with Promise Consulting, showed a near perfect correlation (R2 = 92%) between brands that cons... Lire la suite...
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Press Release - Barometer @Promiseconsulting –...
BAROMETER PROMISE – EXANE BNP : LUXURY IN THE USA 2016 [ACCEDER A LA VERSION FRANCAISE DU COMMUNIQUE DE PRESSE] Promise Consulting Inc., an acknowledged consulting and market research firm, joins forces with Exane BNP, a key actor in the European financial market and a s... Lire la suite...
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Will the #luxury market’s #exclusivity always...
THE DRUM, 18 MARCH 2016 - 8:45AM UPDATED | POSTED BY SEB JOSEPH There’s a philosophical shift in what luxury products mean to people that’s causing brands to grapple with whether they can remain exclusive in a world where they are expected to be more accessible. Luxury is becomi... Lire la suite...
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Exclusivity gives the kick for luxury brands in...
Manisha Rao, 05 MArch 2016, Yourstory.com Luxury as a concept is defined within the scope of socio-psychology as a result of its connection to a culture, state of being, and lifestyle, whether personal or collective. In the context of brands, it relates to a signature style, identity, and s... Lire la suite...
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Promise-BNP Exane Barometer on Luxury Brands in...
[Extracts - More to follow] Chanel most desirable brand among Chinese affluents: report 调查显示香奈儿是中国有钱人最青睐的品牌 Exclusivity and desirability go hand in hand for China’s wealthy , with the same brands ranked in the top five for both characteristics in a new study by Promise Co... Lire la suite...
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Chanel most desirable brand among Chinese...
By Sarah Jones Exclusivity and desirability go hand in hand for China’s wealthy, with the same brands ranked in the top five for both characteristics in a new study by Promise Consulting and BNP Exane. Hermès takes home top prize for exclusivity, which measures the consistent qualit... Lire la suite...
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The most exclusive and desirable brands...
https://youtu.be/-OamJECjONA A 3 minutes interview of Pr Philippe Jourdan, CEO Promise Consulting, about the key results of the Promise-BNP Exane Barometer "Exclusivity & desirability": How Chinese women rank their most exclusive and desirable brands in luxury fashion? [WATCH THE... Lire la suite...
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[#luxury] - Wealthiest Chinese Women rank their...
Pour télécharger l'infographie / To download the infographics: http://bit.ly/1WxigeB Lire la suite...