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[#PromiseConsulting] [#luxurylab] Despite Trade...
Via Jingdaily, Avery Booker, September 13, 2019 With only an eight-year official presence in mainland China — opening its first stores there in 2011 — Ralph Lauren is both a relative newcomer and a well-established brand among Chinese consumers. Having developed strong name recogni... Lire la suite...
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[LUXURY LAB][ECONOMY] | Build a #brand for...
FROM JEZ FRAMPTON | CITYA.M. | http://bit.ly/2vR6bLF #Build a brand for #millennials : The new challenge A brand is the most important asset a business can have. It is the only true, long term differentiator of a company, and without doubt it helps businesses change and grow... Lire la suite...
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'Expensive' and 'exclusive' go hand in hand in...
MEASURING EXCLUSIVITY AND DESIRABILITY IN THE US - SEPTEMBER 2016 Our recent research on Brand Desirability and Exclusivity in the USA (Measuring Brand Exclusivity and Desirability - USA), conducted with Promise Consulting, showed a near perfect correlation (R2 = 92%) between brands that cons... Lire la suite...
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How the Korean Innisfree Became the Most...
FROM L2 / THE DAILY THURSDAY / MARCH,31, 2016 Innisfree is one of the most popular Korean beauty brands in China, as evidenced by its high search volume on Baidu, Taobao, and Youku. (Innisfree was the top Beauty brand according to both the Taobao and Baidu Indexes.) L2 research finds t... Lire la suite...
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#Female 1% drives #luxury #travel to new places
Katy Barnato | @KatyBarnato CNBC Rising numbers of female millionaires and billionaires around the world may help drive a rise in luxury health and wellness holidays and women-only hotel services. The number of female ultra-high net worth individuals (UHNWI) – those with net assets of $... Lire la suite...
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Promise-BNP Exane Barometer on Luxury Brands in...
[Extracts - More to follow] Chanel most desirable brand among Chinese affluents: report 调查显示香奈儿是中国有钱人最青睐的品牌 Exclusivity and desirability go hand in hand for China’s wealthy , with the same brands ranked in the top five for both characteristics in a new study by Promise Co... Lire la suite...
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US cosmetics market to hit US$62 billion in...
The US beauty and cosmetics industry – the largest in the world – is expected to report revenue of US$62 billion in 2016, according to an article published by Market Research. [READ MORE] Lire la suite...
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Cruel dilemma: European Union law bans...
The announcement that PETA UK has accused nine leading cosmetics brands of breaking European law by selling products tested on animals for the Chinese market is very disturbing, if not surprising. European Union law bans the sale of any cosmetic product that has been tested on animals i... Lire la suite...
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[#China #luxury #tourism]- Chinese millennials...
As China’s outbound travel market reached 109 million people in 2015, trips abroad became more personalized, independent, and focused on meaningful experiences than ever before. According to a new annual study by GfK released last week, Chinese outbound travel growth has been massive, wit... Lire la suite...
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[#brand #retro]- Brands are more and more...
At a time when the # retro # branding seems to take more and more importance , the reminder of the conditions of its development seems useful . An article very well built which is a good prerequisite for synthesis of a successful strategy of " retro -brand... Lire la suite...