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SK-II Addresses China’s Leftover Women in...
April 7, 20, Jing Daily “I won’t die in peace unless you are married,” says one parent in new SK-II ad about “leftover women” in China A new ad campaign by luxury cosmetics brand SK-II addresses a social issue in China that doesn’t usually receive much attention in the count... Lire la suite...
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Generation Z spells trouble for brands relying...
By Forrest Cardamenis, Luxury Daily, March 09, 2016 In a reversal of the more materialistic tendencies of their parents, almost 95 percent of Chinese Generation Z consumers say it is essential for brands to be sustainable and environmentally conscious, according to a report by RTG Consulting... Lire la suite...
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The high-end luxury brands are catching on in...
Some say that when China sneezes the rest of the world catches cold, but the high end luxury brands are catching on in China, becoming the most exclusive and desirable ones in fashion according to the wealthiest Chinese women. Still, our ranking also reveals a stronger competitio... Lire la suite...
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Catch me if you can: Marketing to the new...
With Chinese consumers massively shopping for luxury abroad and online, traditional marketing formulas have limited impact. It is time for luxury brands to rethink their go-to-market approach, putting digital at the core. Wei proudly shows her latest catch: a colorful textured leather mini... Lire la suite...
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Rich Chines splurge on sportswear as luxury's...
By Donny Kwok and Farah Master, Euronews.com , 18/02/2016 HONG KONG (Reuters) – GPS sport watches, compression leggings and hydration packs are the new must-haves for wealthy Chinese, pumping up the multi-billion dollar sportswear industry at a time when China’s elite are reining in spending ... Lire la suite...
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Don’t discount China’s appetite for luxury...
The domestic Chinese market for luxury goods may be struggling, but investors shouldn’t discount the huge amount of high-end products Chinese tourists buy, as the forecast-beating results from Kering – owner of Gucci – testify. Luxury goods maker Kering gave the markets a pleasant surprise... Lire la suite...
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Promise-BNP Exane Barometer on Luxury Brands in...
[Extracts - More to follow] Chanel most desirable brand among Chinese affluents: report 调查显示香奈儿是中国有钱人最青睐的品牌 Exclusivity and desirability go hand in hand for China’s wealthy , with the same brands ranked in the top five for both characteristics in a new study by Promise Co... Lire la suite...
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Chanel most desirable brand among Chinese...
By Sarah Jones Exclusivity and desirability go hand in hand for China’s wealthy, with the same brands ranked in the top five for both characteristics in a new study by Promise Consulting and BNP Exane. Hermès takes home top prize for exclusivity, which measures the consistent qualit... Lire la suite...
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The most exclusive and desirable brands...
https://youtu.be/-OamJECjONA A 3 minutes interview of Pr Philippe Jourdan, CEO Promise Consulting, about the key results of the Promise-BNP Exane Barometer "Exclusivity & desirability": How Chinese women rank their most exclusive and desirable brands in luxury fashion? [WATCH THE... Lire la suite...
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Jimmy Choo bucks Chinese slowdown in luxury...
From: John Murray Brown Jimmy Choo, the UK-listed shoemaker, shrugged off the slowdown in the Chinese economy, as new store openings boosted total sales by 7 per cent in 2015. The high end footwear brand, made famous by the US sitcom Sex and the City, said sales rose from £300m to... Lire la suite...