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#SKII: A Sucess Key (SK) issued from a...
A NICE AND UNBELIEVABLE STORY During a visit of a factory Saké in Kobe (Japan), Japanese scientists find that the hands of sake brewers, constantly immersed in sake yeast ferments during the manufacturing process, are incredibly soft and young, and contrast with their faces marked by old... Lire la suite...
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Marriage Market Takeover and #SKII: a lesson in...
I discussed in a recent post the emotion I felt when I visualized the last campaign of the cosmetics brand SKII "Marriage Market Takeover". What is the "Marriage Market"? This is a place where parents show off their daughters who are over 25 years old so that they can find the true love.... Lire la suite...
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SK-II Addresses China’s Leftover Women in...
April 7, 2016 from Jing Daily A new ad campaign by luxury cosmetics brand SK-II addresses a social issue in China that doesn’t usually receive much attention in the country’s commercial scene: the plight of sheng nu , or “leftover women.” If one wasn’t aware of how twenty-somethin... Lire la suite...
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SK-II Addresses China’s Leftover Women in...
April 7, 20, Jing Daily “I won’t die in peace unless you are married,” says one parent in new SK-II ad about “leftover women” in China A new ad campaign by luxury cosmetics brand SK-II addresses a social issue in China that doesn’t usually receive much attention in the count... Lire la suite...
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