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'Expensive' and 'exclusive' go hand in hand in...
MEASURING EXCLUSIVITY AND DESIRABILITY IN THE US - SEPTEMBER 2016 Our recent research on Brand Desirability and Exclusivity in the USA (Measuring Brand Exclusivity and Desirability - USA), conducted with Promise Consulting, showed a near perfect correlation (R2 = 92%) between brands that cons... Lire la suite...
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#Exclusivity & #Desirability US Barometer of...
FROM EXANE BNP & PROMISE CONSULTING - SEPTEMBER, 07, 2016 Luca SOLCA Managing Director Sector Head Global Luxury Goods Rue du Rhône 80, 1204 Genève, Switzerland Tel: +44 203 4308503 Mob: + 44 7881249464 luca.solca@exanebnpparibas.com Luxury goods brand desirability in America... Lire la suite...
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Conference « Luxury & China » [06/30] Sharing...
[VIEW THE PICTURES ON FLICKR] Conference « Luxury and China: insights and perspectives for 2016 and beyond » [06/30] Sharing the event’s most important moments [#promiseconsulting @adetem] On Thursday, June 30, 2016, at the Café l’Adjugé in Paris, Promise Consulting hos... Lire la suite...
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Chanel winning fight against luxury grey market...
By Sarah Marsh - Business Insider - May 2, 2016, 6:15 P M By Sarah Marsh HAVANA (Reuters) - Chanel, the world's second largest luxury brand, said on Monday its efforts to curb the grey market have been successful and are helping boost revenue in China despite weaker overall demand fo... Lire la suite...
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#Balmain: the power of Growth Hacking in...
IMAGE : Olivier Rousteing - Directeur artistique Balmain SOURCE: FORBES - GREG PETRO - MAY, 06, 2016 If you’re in tune with what’s going on in the world of tech startups, you’ve likely heard the phrase “growth hacking.” The phrase, coined in 2012 by Silicon Valley veteran Sean Ellis, ref... Lire la suite...
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Chinese travel spending shifts from Hard Luxury...
FROM THE JING DAILY - APRIL, 20, 2016 - JENIIFER JAPP Recent consumer surveys show that Chinese shoppers are more focused on premium everyday necessities, which is influencing how they make purchasing decisions abroad. A survey conducted by the FTConfidential Research unit at the Financial... Lire la suite...
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[Figure You Should Know] – 1st tier [#brands...
First-tier cities, namely Beijing, Shanghai, Guangzhou and Shenzhen (“The Big Four”), are defined by their economic development, number of inhabitants, industries and well-known brands settled in and per capita Gross Domestic Product, among other factors. This classification is quite hand... Lire la suite...
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The Changing Face of #Luxury #Retail
Endri Hasanaj | Mar 25 With the luxury ecommerce market set to reach $41.8 billion by 2019, navigating the online space is becoming increasingly crucial for high-end retailers. Whereas luxury brands have traditionally set themselves apart by creating an exclusive in-store experience, the si... Lire la suite...
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Generation Z spells trouble for brands relying...
By Forrest Cardamenis, Luxury Daily, March 09, 2016 In a reversal of the more materialistic tendencies of their parents, almost 95 percent of Chinese Generation Z consumers say it is essential for brands to be sustainable and environmentally conscious, according to a report by RTG Consulting... Lire la suite...
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Exclusivity gives the kick for luxury brands in...
Manisha Rao, 05 MArch 2016, Yourstory.com Luxury as a concept is defined within the scope of socio-psychology as a result of its connection to a culture, state of being, and lifestyle, whether personal or collective. In the context of brands, it relates to a signature style, identity, and s... Lire la suite...