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[Figure You Should Know] – 50 years old...
Chinese consumers in the age group of 50 (or above) tend to make less online purchases than any of the other age groups. We can assume they are not technology-driven users, though it is actually not the case. According to a report by KPMG (2015), Chinese consumers over 50 years old are... Lire la suite...
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[Figure You Should Know] – 1st tier [#brands...
First-tier cities, namely Beijing, Shanghai, Guangzhou and Shenzhen (“The Big Four”), are defined by their economic development, number of inhabitants, industries and well-known brands settled in and per capita Gross Domestic Product, among other factors. This classification is quite hand... Lire la suite...
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A vos agendas ! 3 rendez-vous incontournables...
[TELECHARGER LE COMMUNIQUE] COMMUNIQUE DE PRESSE Paris, le 04 avril 2016 Promise Consulting partagera son expertise sur le luxe en Chine et présentera son ouvrage « Le Marketing de la Grenouille » lors du Salon du Printemps des Etudes Rendez-vous le 14 avril 2016 de... Lire la suite...
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Le printemps des Etudes : le nouvel évènement...
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