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2024-03-29T13:57:30+01:00
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pjourdan
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Save the date - 14 septembre 2023 - Petit-déjeuner The Good Proof à la See Galerie
tag:leconsobattant.blogspirit.com,2023-07-13:3345463
2023-07-13T11:44:45+02:00
2023-07-13T11:44:45+02:00
#Promiseconsulting #Panelontheweb #RSE #TheGoodProof #TheGoodCo...
<p>#Promiseconsulting #Panelontheweb #RSE #TheGoodProof #TheGoodCo #TheNewAnthropology #SeeGalerie</p><p><img src="http://leconsobattant.blogspirit.com/media/01/02/3919633491.png" id="media-1360647" alt="" /></p>
pjourdan
http://whatsnewinmarketing.blogspirit.com/about.html
#TheGoodProof : un outil au service de l'engagement #RSE
tag:whatsnewinmarketing.blogspirit.com,2021-09-21:3258541
2021-09-21T10:44:00+02:00
2021-09-21T10:44:00+02:00
COMMENT FAIRE DES ENGAGEMENTS RSE DE VÉRITABLES LEVIERS BUSINESS POUR...
<h1 style="color: #393939; font-size: 14px; font-family: Arial; text-align: center;"><span style="font-family: Arial; font-weight: inherit; font-style: inherit; color: #010715; font-size: 16px; background-color: #ffffff;"><strong style="color: #010715; font-size: 16px; background-color: #ffffff;"><span style="color: #010715; font-size: 16px; background-color: #ffffff;"><span style="font-size: 19px; color: #082a73; font-family: Arial; font-weight: inherit; font-style: inherit; background-color: #ffffff;"><strong style="font-size: 19px; background-color: #ffffff;"><span style="color: #082a73; font-size: 19px; background-color: #ffffff;">COMMENT FAIRE DES ENGAGEMENTS RSE DE VÉRITABLES LEVIERS BUSINESS POUR LA MARQUE ANNONCEUR ?</span></strong></span></span></strong></span></h1><p style="color: #393939; font-size: 14px; font-family: 'Arial';"><span style="font-family: Arial; font-weight: inherit; font-style: inherit; color: #010715; font-size: 16px;"><strong style="color: #010715; font-size: 16px;"><span style="color: #010715; font-size: 16px;">Le cabinet de Conseil et d'études <a style="font-style: inherit; font-weight: inherit; color: #0595d6; font-size: 16px; font-family: Arial;" href="https://promiseconsultinginc.com" data-link-type="_blank" data-link-id="BqJun8rNSxqP3l_2CpYlHw" data-link-converted="undefined">Promise Consulting</a> | <a style="font-style: inherit; font-weight: inherit; color: #0595d6; font-size: 16px; font-family: Arial;" href="https://panelonthewebpro.com" data-link-type="_blank" data-link-id="G0U3Rnf0R4GIIdB8g2nPPg" data-link-converted="undefined">Panel On The Web </a>et l'agence <a style="font-style: inherit; font-weight: inherit; color: #0595d6; font-size: 16px; font-family: Arial;" href="https://thegoodco.fr/" data-link-type="_blank" data-link-id="ub0rDKBFQ-C8hVmO2khiDQ" data-link-converted="true">The Good Company</a> ont lancé une démarche hybride au service des marques et de leurs engagements RSE. </span></strong></span></p><p style="color: #393939; font-size: 14px; font-family: 'Arial';"><span style="font-family: Arial; font-weight: inherit; font-style: inherit; color: #010715; font-size: 16px;"><strong style="color: #010715; font-size: 16px;"><span style="color: #010715; font-size: 16px;">The Good Proof veut allier la rigueur de l'approche quantitative, l'expertise de l'agence de communication, et l'introspection qualitative pour répondre à une question simple :</span></strong></span></p><p style="color: #393939; font-size: 14px; font-family: 'Arial';"><span style="font-size: 17px; color: #010715; font-family: Arial; font-weight: inherit; font-style: inherit;">Les groupes Intermarché, Kadalys, Monabanq, VYV et MOM | Materne ont déjà souscrit à cette offre pour affiner leur stratégie de communication et de marketing autour des engagements sociétaux et environnementaux.</span></p><p style="color: #393939; font-size: 14px; font-family: 'Arial';"><span style="font-size: 17px; color: #010715; font-family: Arial; font-weight: inherit; font-style: inherit;">The GOOD PROOF mesure en cinq indicateurs clés et normés la portée Business de vos engagements sociétaux et environnementaux.</span></p><p><img src="http://whatsnewinmarketing.blogspirit.com/media/00/02/1709867210.png" id="media-1130107" alt="" /></p><p style="color: #393939; font-size: 14px; font-family: 'Arial';"><span style="font-size: 16px; color: #010715;">Avec The Good Proof, nous apportons un outil simple et facilement actionnable bâti autour de trois convictions :</span></p><p style="color: #393939; font-size: 14px; font-family: 'Arial';"><span style="font-size: 16px; color: #010715;"><strong style="font-size: 16px;">1- Les marques doivent passer du discours aux actes... et le faire savoir</strong> : <strong style="font-size: 16px;">"Walk the Talk"</strong> comme disent les Anglais, et ils ont bien raison. </span></p><p style="color: #393939; font-size: 14px; font-family: 'Arial';"><span style="font-size: 16px; color: #010715;"><strong style="font-size: 16px;">2- Les marques doivent être convaincues qu' Ethique et Business vont de pair...</strong> et ne doivent pas craindre de l'affirmer. Les consommateurs ne sont pas dupes et ne demandent pas aux marques d'être des oeuvre de charité. En revanche, ils demandent plus de transparence et que les engagements souscrits soient porteurs de sens. </span></p><p style="color: #393939; font-size: 14px; font-family: 'Arial';"><span style="font-size: 16px; color: #010715;"><strong style="font-size: 16px;">"Business for Good is Good for Business"</strong> pour reprendre la formule choc de notre partenaire et ami, Luc WISE, qui en a fait le credo de son agence. </span></p><p style="color: #393939; font-size: 14px; font-family: 'Arial';"><span style="font-size: 16px; color: #010715;"><strong style="font-size: 16px;">3- Le juge de paix, c'est le client, le consommateur.</strong> C'est lui qui au fond décidera de ce qui est bon ou mauvais, bien ou mal, car il a le pouvoir discrétionnaire d'acheter ou de ne pas acheter, doublé de celui de témoin et de porte-parole sur les réseaux sociaux. C'est donc vers lui qu'il faut se tourner pour connaître en profondeur sa perception de la politique RSE que la marque entend suivre."</span></p>
pjourdan
http://whatsnewinmarketing.blogspirit.com/about.html
How Will L’Oréal’s Elimination of “Whitening” From Skincare Products Impact Its Chinese Beauty Market?
tag:whatsnewinmarketing.blogspirit.com,2020-07-01:3151854
2020-07-01T15:37:00+02:00
2020-07-01T15:37:00+02:00
From JingDaily, Chenyue Fu, June 29, 2020 The French...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/01/02/2830182533.png" id="media-1094189" alt="" /></p><h4>From JingDaily, Chenyue Fu, June 29, 2020</h4><h4 style="text-align: justify;">The French cosmetic giant L’Oréal announced they will be removing words like “whitening” and “lightening” from all their skin care products. The move comes on the heels of a backlash that a number of beauty brands received for their skin lightening products amidst ongoing protests for racial equality. Another global cosmetic giant, Uniliver, has already announced similar measures, including for its Indian subsidiary, which will now rename its best-selling skin lightening cream to Fair & Lovely. Unilever’s decision comes after Johnson & Johnson announced last week that its brands Neutrogena and Clean & Clear would discontinue skin-whitening creams favored in Asia and the Middle East.</h4><p><a title="[LIRE LA SUITE]" href="https://jingdaily.com/how-will-loreal-fair-in-chinas-beauty-market-with-its-latest-move/" target="_blank" rel="noopener">[LIRE LA SUITE]</a></p><p>#Promiseconsulting #Luxurylab #Loreal #skincare #whitening</p>
pjourdan
http://whatsnewinmarketing.blogspirit.com/about.html
Promise Consulting | Nos events en ligne de Juillet
tag:whatsnewinmarketing.blogspirit.com,2020-06-30:3151825
2020-06-30T09:21:00+02:00
2020-06-30T09:21:00+02:00
Promise Consulting partagera son indice de rebond, mesuré en début de...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/01/01/2907328052.png" id="media-1094099" alt="" /></p><h3>Promise Consulting partagera son indice de rebond, mesuré en début de confinement, en sortie de confinement et maintenant en stade 3 du déconfinement.</h3><h4>La sortie de la crise dépendra pour une bonne part de la reprise de la consommation. Quelles sont aujourd’hui les attentes des consommateurs en matière de consommation ? Quels comportements vont perdurer ? Les aspirations à l’essentiel, au green explosent-elles encore plus qu’avant ?</h4><h4>Ce Webinar apportera non seulement des bilans, analyses et tendances à ce stade 3 du post-confinement mais décryptera les leviers du rebond de la consommation et les stratégies de communication à adopter.</h4><h3><strong>Les intervenants :</strong></h3><h3>Philippe Jourdan, Fondateur, Promise Consulting<br />Alexandre Rostaing, directeur associé & planneur stratégique, Peetch</h3><h3 style="text-align: center;">POUR S'INSCRIRE</h3><h3 style="text-align: center;"><a title="https://bit.ly/3exGkid" href="https://bit.ly/3exGkid" target="_blank" rel="noopener">[CLIQUER ICI]</a></h3><h3 style="text-align: center;">POUR EN SAVOIR PLUS</h3><h3 style="text-align: center;">Valérie JOURDAN, CEO, Promise Consulting</h3><h3 style="text-align: center;">Téléphone : +33 6 09 31 65 19</h3><h3 style="text-align: center;">Mail : valerie.jourdan@promiseconsultinginc.com</h3>
pjourdan
http://whatsnewinmarketing.blogspirit.com/about.html
#Promiseconsulting Les entreprises françaises et les conséquences du #COVID-19
tag:whatsnewinmarketing.blogspirit.com,2020-05-14:3150353
2020-05-14T11:18:00+02:00
2020-05-14T11:18:00+02:00
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/01/02/1502171945.2.png" id="media-1091226" alt="" /></p><p style="text-align: center;"><img id="media-1091233" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/01/00/1693022873.3.png" alt="ovid-19,crise,français,economie,gouvernement,bercy,macron,coronavirus,promiseconsulting,panelontheweb,pjourdan" /></p><p style="text-align: center;"><img id="media-1091234" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/02/00/591986761.2.png" alt="ovid-19,crise,français,economie,gouvernement,bercy,macron,coronavirus,promiseconsulting,panelontheweb,pjourdan" /></p><p style="text-align: center;"><img id="media-1091236" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/01/02/506014201.png" alt="ovid-19,crise,français,economie,gouvernement,bercy,macron,coronavirus,promiseconsulting,panelontheweb,pjourdan" /></p><p style="text-align: center;"><a href="http://whatsnewinmarketing.blogspirit.com/media/01/01/1190038275.png" target="_blank" rel="noopener"><img id="media-1091250" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/01/01/2886333929.png" alt="ovid-19,crise,français,economie,gouvernement,bercy,macron,coronavirus,promiseconsulting,panelontheweb,pjourdan" /></a></p><p style="text-align: center;"><img id="media-1091238" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/01/01/2439634009.png" alt="ovid-19,crise,français,economie,gouvernement,bercy,macron,coronavirus,promiseconsulting,panelontheweb,pjourdan" /></p><p style="text-align: center;"><img id="media-1091239" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/00/00/3603539593.png" alt="ovid-19,crise,français,economie,gouvernement,bercy,macron,coronavirus,promiseconsulting,panelontheweb,pjourdan" /></p><p style="text-align: center;"><img id="media-1091240" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/00/01/3953758009.png" alt="ovid-19,crise,français,economie,gouvernement,bercy,macron,coronavirus,promiseconsulting,panelontheweb,pjourdan" /></p><p style="text-align: center;"><img id="media-1091241" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/00/02/1777932520.png" alt="ovid-19,crise,français,economie,gouvernement,bercy,macron,coronavirus,promiseconsulting,panelontheweb,pjourdan" /></p><p style="text-align: center;"><img id="media-1091244" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/00/01/1419325784.png" alt="ovid-19,crise,français,economie,gouvernement,bercy,macron,coronavirus,promiseconsulting,panelontheweb,pjourdan" /></p><p style="text-align: center;"><img id="media-1091245" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/00/02/2463465612.png" alt="ovid-19,crise,français,economie,gouvernement,bercy,macron,coronavirus,promiseconsulting,panelontheweb,pjourdan" /></p><p style="text-align: center;"><img id="media-1091246" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/02/01/2947918140.png" alt="ovid-19,crise,français,economie,gouvernement,bercy,macron,coronavirus,promiseconsulting,panelontheweb,pjourdan" /></p><p style="text-align: center;"><img id="media-1091247" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/02/01/3893744620.png" alt="ovid-19,crise,français,economie,gouvernement,bercy,macron,coronavirus,promiseconsulting,panelontheweb,pjourdan" /></p>
pjourdan
http://whatsnewinmarketing.blogspirit.com/about.html
Alerte Info #COVID-19 : en sortie de confinement, les Français inquiets pour leur pouvoir d'achat !
tag:whatsnewinmarketing.blogspirit.com,2020-05-12:3150273
2020-05-12T07:14:00+02:00
2020-05-12T07:14:00+02:00
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/01/01/226152654.png" id="media-1091065" alt="" /></p><p style="text-align: right;"><img id="media-1091066" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/01/02/1255844382.png" alt="covid-19,crise,français,economie,gouvernement,bercy,macron,coronavirus,promiseconsulting,panelontheweb,pjourdan" /></p><p style="text-align: center;"><img id="media-1091067" style="float: left; margin: 0.2em 1.4em 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/01/02/2008712110.2.png" alt="covid-19,crise,français,economie,gouvernement,bercy,macron,coronavirus,promiseconsulting,panelontheweb,pjourdan" /></p><p style="text-align: center;"> </p><p style="text-align: center;"> </p><p style="text-align: center;"> </p><p style="text-align: center;"> </p>
pjourdan
http://whatsnewinmarketing.blogspirit.com/about.html
[#Promiseconsulting] [#opinionlab] The French-Russian relations: 74% of French want to ”break the ice”
tag:whatsnewinmarketing.blogspirit.com,2019-10-23:3142767
2019-10-23T08:00:00+02:00
2019-10-23T08:00:00+02:00
PRESS RELEASE THE FRENCH-RUSSIAN RELATIONS: WHAT DO THE FRENCH...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/00/01/220902182.png" id="media-1077110" alt="" /></p><h1 style="text-align: center;"><span style="font-size: 18pt;"><strong>PRESS RELEASE</strong></span></h1><h2 style="text-align: center;"><span style="font-size: 14pt;"><strong>THE FRENCH-RUSSIAN RELATIONS: WHAT DO THE FRENCH THINK?</strong></span></h2><p style="text-align: justify;">At a time when the government of President Macron wishes a warming of relations between France and Russia, an exclusive survey to know the opinion of the French about their vast “neighbor.”</p><p style="text-align: justify;"><strong>Survey realized online and on mobile between the 26th August and the 02nd September 2019 on 1,000 French, aged 18 years and more and representative of the French population. </strong></p><p style="text-align: justify;">Promise Consulting, a consulting firm, and Panel On The Web, a market research institute, surveyed an online panel to gauge French opinion about Russia (the country, the people, the culture, and the political system). The following objectives were assigned to the opinion survey before a press release on French-Russian relations and opportunities for in-depth political, cultural, and economic collaboration.</p><p style="text-align: justify;">- To assess the proximity or distance of the French to Russia, and the reasons why they feel close to or far from Russia.</p><p style="text-align: justify;">- To evaluate the French opinion on the relations between Europe and Russia, on the European sanctions and the subsequent Russian embargo on European food products, in the wake of the events in Crimea.</p><p style="text-align: justify;">- To assess the French opinion on the relations between France and Russia: state of play and desired areas for improvement. </p><p style="text-align: justify;">The opinion poll was conducted in the wake of G7 Biarritz summit, marked by the previous meeting between the Presidents Emmanuel Macron and Vladimir Putin at the residence of Brégançon. The main results are analyzed below.</p><p style="text-align: center;"><strong>To download in ENGLISH language in WORD and PdF</strong></p><p style="text-align: center;"><a title="CP RUSSIA EN DOCX PDF" href="http://files.panelontheweb.com/client/DLclient.aspx?id=4798&alea=72125728&set=1" target="_blank" rel="noopener"><strong>[CLICK HERE]</strong></a></p><p style="text-align: center;"><strong>To download in RUSSIAN languages in WORD and PdF</strong></p><p style="text-align: center;"><a title="CP RUSSIA RU DOCX PDF" href="http://files.panelontheweb.com/client/DLclient.aspx?id=4790&alea=16675445&set=1" target="_blank" rel="noopener"><strong>[CLICK HERE]</strong></a></p><p style="text-align: center;"><strong>To download the excerpt of slides in HD (see below):</strong></p><p style="text-align: center;"><a title="DECK CHARTS RUSSIA EN PDF" href="http://files.panelontheweb.com/client/DLclient.aspx?id=4784&alea=11281255" target="_blank" rel="noopener"><strong>[CLIQUER ICI]</strong></a></p><p style="text-align: center;"><strong>To publish these results on social networks:</strong></p><p style="text-align: center;">#Promiseconsulting #Panelontheweb #PublicOpinionLab </p><p style="text-align: center;"><strong>To contact the authors of the survey:</strong></p><p style="text-align: center;">(Interviews, testimonials, live interviews, analyses)</p><p style="text-align: center;"><a href="http://whatsnewinmarketing.blogspirit.com/media/02/02/1020720592.png" target="_blank" rel="noopener"><img id="media-1077100" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/02/02/3571296127.png" alt="panel,promiseconsulting,panelonthewebpro,opinionlab,poll,opinion,french,russia,russian,putin,macron" /></a></p><p style="text-align: center;">Pr Philippe Jourdan, CEO, Associate Professor</p><p style="text-align: center;">Promise Consulting</p><p style="text-align: center;">Telephone: +33 6 62 66 09 27</p><p style="text-align: center;">Mail: <a href="mailto:philippe.jourdan5@promiseconsultinginc.com"><span style="font-family: 'Arial',sans-serif;">philippe.jourdan@promiseconsultinginc.com</span></a></p><p style="text-align: center;"><a href="http://whatsnewinmarketing.blogspirit.com/media/00/02/367910995.png" target="_blank" rel="noopener"><img id="media-1077101" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/00/02/1727888239.png" alt="panel,promiseconsulting,panelonthewebpro,opinionlab,poll,opinion,french,russia,russian,putin,macron" /></a></p><p style="text-align: center;">Jean-Claude Pacitto, Research Director, Assistant Professor</p><p style="text-align: center;">Promise Consulting</p><p style="text-align: center;">Telephone: +33 6 13 85 92 74</p><p style="text-align: center;">Mail: <a href="mailto:jean-claude.pacitto@orange.fr" target="_blank" rel="noopener">jean-claude.pacitto@orange.fr</a></p><p style="text-align: justify;"><strong>THE EXPERTS’ POINT OF VIEW</strong></p><p style="text-align: justify;"><strong><a href="http://whatsnewinmarketing.blogspirit.com/media/00/00/3563274131.png" target="_blank" rel="noopener"><img id="media-1077103" style="float: left; margin: 0.2em 1.4em 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/00/00/1537037023.png" alt="panel,promiseconsulting,panelonthewebpro,opinionlab,poll,opinion,french,russia,russian,putin,macron" /></a>Philippe Jourdan and Jean-Claude Pacitto, the authors of the study, give here their testimony and analysis on the main lessons of the survey. If the French seem to stand at a certain distance from Russia, the majority wishes to maintain good relations between our two countries, and fiercely hope they improve in many areas</strong></p><p style="text-align: justify;">Russia wakes lively debates in the media, fed by alarming international news. However, the opinion of the French people about Russia is much less known. How do our citizens perceive Russia? How do they apprehend current and future French-Russian relations, in the context of diplomatic warming desired by the two Presidents, Macron and Putin?</p><p style="text-align: justify;"><strong>RUSSIA, A EUROPEAN COUNTRY: A DISPUTED ISSUE</strong></p><p style="text-align: justify;">Is Russia for the French a European State? Do the French people share the Gaullist vision of a Europe stretching from the “Atlantic to the Urals”? The opinion is almost equally shared: 39% consider that Russia is not a European state against 37% who think the opposite, perfect illustration of the allegory of the two-headed Russian eagle, a head turned towards the West, another to the East. The reasons given are not of the same nature: those who answered “yes” emphasize geographical, historical, and cultural proximity, while those who answered “no” mobilize political antagonisms (between our regimes). These political arguments (suspected lack of freedom, autocratic government, …) transcend the political affinities. </p><p style="text-align: justify;"><strong>EUROPEAN SANCTIONS AND RUSSIAN EMBARGO: POORLY KNOWN DECISIONS</strong></p><p style="text-align: justify;">While most of the French people are aware of the European economic sanctions (and their counterpart, the Russian embargo on European food products), they are still 4 out of 10 (41%) to ignore their existence and their purpose. Those who ignore the most of these sanctions are the sympathizers of the radical left “France Insoumise” (LFI). At the same time, the LFI sympathizers are also the most numerous to consider Russia as a “threat” (51%). The expressed fear strongly embodied (if not fantasized) around the personality of Vladimir Putin (91%), contrasts with a lack of knowledge of the facts likely to objectify it. The same conclusion applies to a lesser extent to the other political currents. </p><p style="text-align: justify;">In the end, only 28% of the French people are strongly convinced of the worthiness of the European economic sanctions, and it is the sympathizers of the moderate right (“Les Républicains”) who are the most dubious (51%).</p><p style="text-align: justify;"><strong>FRENCH-RUSSIAN RELATIONS: FRANCE CAN DO BETTER</strong></p><p style="text-align: justify;">Historically, Russia has always been the subject of fierce debates and aroused contrasting opinions from our fellow citizens, ranging from frank admiration to equally sincere distrust. Our survey shows that if the views are opposed, following the political affinities, a vast majority of the French people (74%) crave an improvement of the French-Russian relations. French people emphasize the importance of those relations for our country (94%), of which they deplore the relative freezing (40%). The French, predisposed to the “realpolitik,” judge that Russia has become (again) an essential actor in foreign policy, is an unescapable arbitrator of many conflicts (Syria, Ukraine, Middle East,…) or hot topics The French, followers of the "realpolitik", are of the opinion that Russia has become (become again) an essential actor in foreign policy with a rank of actor and arbitrator on many conflicts (Syria, Ukraine, Middle East) or “hot” issues (climate, economy, immigration, European construction), and that France must take this into account.</p><p style="text-align: justify;"><strong>THE FUTURE OF THE FRENCH-RUSSIAN COOPERATION: A MOBILIZING ISSUE</strong></p><p style="text-align: justify;">The French-Russian cooperation, which involves improving the relations between the two states, is a subject that mobilizes the French: only 6% of them think that the quality of the relationship between the two countries is not essential for France. </p><p style="text-align: justify;">Supporters of a positive dynamic are more likely to be recruited from LREM (“La République en Marche”) (56%) and LR (“Les Républicains”) (55%), and not, contrary to a view too often held, from radical-wing supporters (“Rassemblement National”) (44%). Once again, our opinion survey reveals an odd paradox: radical left-wing supporters (LFI, “La France Insoumise”) are more numerous to think that Russia is a threat (51% vs. 44% of the population), but at the same time, they are also more likely to want that French-Russian relationship improves (94%). This result is essential, which reveals that opinion is not fixed and that it is likely to change quickly. The context, linked to recent international events, weights easily on the French judgment about Russia. In the future, it can be assumed that the divisions will fade, as the conflicts that have generated them (Syria, Ukraine, Crimea) will decrease in intensity on the ground, and consequently in the media. </p><p style="text-align: justify;">The potential for improving French-Russian relations is high and multi-faceted: the French prioritize environmental issues, humanitarian cooperation, bilateral foreign policy, and economic contracts, because of results deemed unsatisfactory in these areas. However, most cultural matters (university exchanges, scientific collaboration, tourism, and artistic exchanges) can also be improved.</p><p style="text-align: justify;"> </p><p style="text-align: justify;"><strong>RUSSIA, A EUROPEAN COUNTRY: A DISPUTED ISSUE</strong></p><p><strong><a href="http://whatsnewinmarketing.blogspirit.com/media/00/02/853911695.png" target="_blank" rel="noopener"><img id="media-1077104" style="margin: 0.2em auto 0.7em; display: block;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/00/02/3205132086.png" alt="panel,promiseconsulting,panelonthewebpro,opinionlab,poll,opinion,french,russia,russian,putin,macron" /></a></strong></p><p style="text-align: justify;"><strong>EUROPEAN SANCTIONS AND RUSSIAN EMBARGO: POORLY KNOWN DECISIONS</strong></p><p style="text-align: center;"><a href="http://whatsnewinmarketing.blogspirit.com/media/02/01/4083906383.png" target="_blank" rel="noopener"><img id="media-1077105" style="margin: 0.2em 1.4em 0.7em 0px;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/02/01/2188002950.png" alt="panel,promiseconsulting,panelonthewebpro,opinionlab,poll,opinion,french,russia,russian,putin,macron" /></a></p><p style="text-align: center;"><a href="http://whatsnewinmarketing.blogspirit.com/media/00/02/1787367758.png" target="_blank" rel="noopener"><img id="media-1077106" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/00/02/3318365270.png" alt="panel,promiseconsulting,panelonthewebpro,opinionlab,poll,opinion,french,russia,russian,putin,macron" /></a></p><p style="text-align: left;"><strong>FRENCH-RUSSIAN RELATIONS: FRANCE CAN DO BETTER</strong></p><p style="text-align: center;"><a href="http://whatsnewinmarketing.blogspirit.com/media/02/00/3662701260.png" target="_blank" rel="noopener"><img id="media-1077109" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/02/00/810195606.png" alt="panel,promiseconsulting,panelonthewebpro,opinionlab,poll,opinion,french,russia,russian,putin,macron" /></a></p><p style="text-align: left;"><strong>THE FUTURE OF THE FRENCH-RUSSIAN COOPERATION: A MOBILIZING ISSUE</strong></p><p style="text-align: center;"><a href="http://whatsnewinmarketing.blogspirit.com/media/02/00/2185026317.png" target="_blank" rel="noopener"><img id="media-1077107" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/02/00/1250609654.png" alt="panel,promiseconsulting,panelonthewebpro,opinionlab,poll,opinion,french,russia,russian,putin,macron" /></a></p><p style="text-align: center;"><a href="http://whatsnewinmarketing.blogspirit.com/media/00/02/1135740109.png" target="_blank" rel="noopener"><img id="media-1077108" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/00/02/2011881542.png" alt="panel,promiseconsulting,panelonthewebpro,opinionlab,poll,opinion,french,russia,russian,putin,macron" /></a></p><p style="text-align: justify;"><strong>METHODOLOGY</strong></p><p style="text-align: center;"><a href="http://whatsnewinmarketing.blogspirit.com/media/00/02/1300322706.2.png" target="_blank" rel="noopener"><img id="media-1077095" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/00/02/473769999.2.png" alt="panel,promiseconsulting,panelonthewebpro,opinionlab,poll,opinion,french,russia,russian,putin,macron" /></a></p><p style="text-align: center;"><a href="http://whatsnewinmarketing.blogspirit.com/media/02/01/2349827666.png" target="_blank" rel="noopener"><img id="media-1077096" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/02/01/559743423.png" alt="panel,promiseconsulting,panelonthewebpro,opinionlab,poll,opinion,french,russia,russian,putin,macron" /></a></p><p style="text-align: center;"><a href="http://whatsnewinmarketing.blogspirit.com/media/02/02/536310420.png" target="_blank" rel="noopener"><img id="media-1077098" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/02/02/2735576686.png" alt="panel,promiseconsulting,panelonthewebpro,opinionlab,poll,opinion,french,russia,russian,putin,macron" /></a></p><p style="text-align: center;"><a href="http://whatsnewinmarketing.blogspirit.com/media/01/01/3732516180.png" target="_blank" rel="noopener"><img id="media-1077099" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/01/01/2657992670.png" alt="panel,promiseconsulting,panelonthewebpro,opinionlab,poll,opinion,french,russia,russian,putin,macron" /></a></p>
pjourdan
http://whatsnewinmarketing.blogspirit.com/about.html
#Promiseconsulting #Luxurylab Luxe, Chine, Désirabilité et Exclusivité : retour sur notre événement 18/09
tag:whatsnewinmarketing.blogspirit.com,2019-09-24:3141980
2019-09-24T11:13:00+02:00
2019-09-24T11:13:00+02:00
Evénement très attendu et précédant de quelques jours le démarrage de...
<p style="text-align: center;"><a href="http://whatsnewinmarketing.blogspirit.com/media/02/02/3463307741.3.png" target="_blank" rel="noopener"><img id="media-1075212" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/02/02/768288080.3.png" alt="luxe, alliance, berstein, promiseconsulting, chine, desirabilite, exclusivite, sommier, paris, fashionweek" /></a></p><p style="color: #000000; font-size: 14px; font-family: Arial;"><strong>Evénement très attendu et précédant de quelques jours le démarrage de la Fashion Week à Paris, </strong>la présentation par Promise Consulting et Alliance Bernstein du 2ème Baromètre des Marques de Mode de Luxe en Chine. Après une première vague en 2015, <strong>l'occasion de faire le point sur les nouveaux entrants, les sortants,</strong> mais surtout de confirmer l'importance de la <strong>Désirabilité et de l'Exclusivité des Marques comme indicateurs de leur performance commerciale et financière</strong>.</p><p style="color: #000000; font-size: 14px; font-family: Arial; text-align: center;"><a style="color: #0066cc; font-size: 14px; font-family: Arial;" href="tel:0609316519" data-link-type="tel" data-link-id="HHJV5OkOTpWCHIDAPlpoKw">PRENDRE CONTACT POUR EN SAVOIR PLUS</a></p><p style="color: #000000; font-size: 14px; font-family: Arial;"><span style="font-size: 13px;"><strong>Vous n'avez pas pu être présent ? Les résultats complets sont disponibles par souscription. La prestation en souscription comprend :</strong></span></p><ul style="color: #000000; font-size: 14px; font-family: Arial;"><li><span style="font-size: 13px;">Un deck de charts complet</span></li><li><span style="font-size: 13px;">Une présentation en vos locaux par Pr Philppe Jourdan, CEO Promise Consulting</span></li></ul><p style="text-align: center;"><span style="font-size: 13px;"><a style="line-height: 16px; text-align: left; margin: 0px; color: #0066cc; font-size: 14px; font-family: Arial; text-decoration: underline;" title="Télécharger le bon de commande !" href="https://we.tl/t-BUKVQrvzJ5" target="_blank" rel="noopener" data-link-type="_blank" data-link-id="N3sfEGzgSUGb2XB39_2qIA">TELECHARGER LE BON DE COMMANDE</a></span></p><p style="text-align: center;"><a href="http://whatsnewinmarketing.blogspirit.com/media/00/01/715776160.png" target="_blank" rel="noopener"><img id="media-1075211" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/00/01/2236454081.png" alt="PHOTO 3 POST 1809.png" /></a></p><p style="color: #000000; font-size: 14px; font-family: Arial;"><strong>Un public nombreux, représentants des marques ou acteurs du secteur du luxe, enthousiastes et impliqués.Des échanges jusque tard la nuit !<br /></strong></p><p style="color: #000000; font-size: 14px; font-family: Arial;">Le nombre limité de places ne nous a pas permis de donner suite à la participation de tous. N'hésitez pas à contacter <a style="color: #0066cc; font-size: 14px; font-family: Arial;" href="mailto:valerie.jourdan@promiseconsultinginc.com" data-link-type="mailto" data-link-id="Re2A8VjuTpOcHaqKIYMO6w">Valérie Jourdan,</a> si vous souhaitez prendre rendez-vous pour partager les enseignements de cette soirée, ou connaître les prochaines dates de réédition de l'événement en France et à l'étranger.</p><p style="color: #000000; font-size: 14px; font-family: Arial;"><strong>Nous remercions plus particulièrement nos interlocuteurs auprès des marques suivantes, présentes dans notre baromètre, pour leur participation ou aimable soutien :</strong></p><p style="text-align: center;"><a href="http://whatsnewinmarketing.blogspirit.com/media/00/01/3700745574.png" target="_blank" rel="noopener"><img id="media-1075217" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/00/01/2813804595.png" alt="PHOTO 5 POST 1809.png" /></a></p><p style="text-align: center;"><a href="http://whatsnewinmarketing.blogspirit.com/media/00/01/2810865541.png" target="_blank" rel="noopener"><img id="media-1075218" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/00/01/3066702410.png" alt="luxe, alliance, berstein, promiseconsulting, chine, desirabilite, exclusivite, sommier, paris, fashionweek" /></a><a href="http://whatsnewinmarketing.blogspirit.com/media/02/02/944825371.png" target="_blank" rel="noopener"><img id="media-1075215" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/02/02/254931362.png" alt="luxe, alliance, berstein, promiseconsulting, chine, desirabilite, exclusivite, sommier, paris, fashionweek" /></a></p><p><img src="http://whatsnewinmarketing.blogspirit.com/media/00/01/3464653265.png" id="media-1075198" alt="" /></p>
pjourdan
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[#PromiseConsulting][#luxurylab] Le nouvel ennemi des marques en Chine
tag:whatsnewinmarketing.blogspirit.com,2019-09-06:3140615
2019-09-06T10:30:22+02:00
2019-09-06T10:30:22+02:00
Si une entreprise souhaite communiquer en Chine pour promouvoir un...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/00/00/3056895684.jpg" id="media-1073058" alt="" /></p><p>Si une entreprise souhaite communiquer en Chine pour promouvoir un produit, elle devra obligatoirement passer par le digital, en effet dans un pays où l'on dénombre pas moins de 750 millions d'internautes, les canaux de communication traditionnels sont largement délaissés. Mais dans cette nouvelle ère du digital s'impose forcément des défis à relever. </p><p>Ainsi, les influenceurs et Key Opinion Leader (KOL) sont devenus des acteurs indispensables par lesquels les marques doivent passer pour réussir une campagne en Chine. Ce type de marketing, coûteux pour les entreprises, est biaisé du fait de l'apparition de faux comptes. Les influenceurs payent un service pour bénéficier de plus de like sur leur post ou d'un plus grand nombre d'abonnés, dans le but d'augmenter leur cachet. Si ce genre de pratiques parviennent à être à peu près encadrées en Occident, ce n'est absolument pas le cas en Chine. </p><p>Ainsi les marques nationales et internationales en Chine veillent à collaborer avec des influenceurs ne travaillant pas avec des "fermes à cliques", où des travailleurs sont rémunérés au nombre de clics générés. Pour lutter contre cela les marques choisissent de plus en plus de faire appel à des influenceurs digitaux, nous pouvons notamment citer Shudu Gram qui est le premier mannequin numérique au monde. Ces influenceurs garantissent aux marques une bonne image. </p><p><a title="EN SAVOIR PLUS" href="https://jingdaily.com/the-latest-enemy-of-brands-in-china-fake-followers/">EN SAVOIR PLUS</a></p><p>Article de Adina-Laura Achim</p>
pjourdan
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[#PromiseConsulting][#luxurylab] Quand la souveraineté nationale dépasse l'intérêt pour le luxe
tag:whatsnewinmarketing.blogspirit.com,2019-09-06:3140857
2019-09-06T10:24:51+02:00
2019-09-06T10:24:51+02:00
Les récentes manifestations ayant lieu à Hong Kong pour son indépendance...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/02/01/1435221044.jpg" id="media-1073059" alt="" /></p><p>Les récentes manifestations ayant lieu à Hong Kong pour son indépendance ont poussé le gouvernement Chinois a rappelé les marques de luxe à l'ordre.</p><p>Les géants du luxe comme Givenchy, Versace et Coach sont accusés de véhiculer des messages à l’encontre de la souveraineté chinoise sur Taïwan et Hong Kong. Les marques proposent des tee-shirts comprenant les inscriptions suivantes : Paris - FRANCE ; Shanghai - CHINA ; Hong Kong - HONG KONG. Certains influenceurs chinois ont donc pris leur distance des marques voire même de leurs sponsors : La mannequin Liu Wen a déclaré que « la souveraineté nationale et l’intégrité territoriale de la Chine sont en tout temps sacrées et inviolables ! »</p><p>Autre exemple, en 2018, GAP avait fabriqué des tee-shirts représentant la carte de la Chine et sur laquelle Taïwan n'apparaissait pas. Ce genre de communication n'est pas judicieuse dans un contexte où la tension monte régulièrement entre la jeunesse chinoise et le gouvernement. </p><p>Ainsi si le poids des marques de luxe en Chine est loin d'être négligeable, l'attachement à la souveraineté de sa population est bien plus forte. </p><p><a title="VOIR PLUS" href="https://www.forbes.fr/luxe/la-chine-met-la-pression-sur-les-marques-de-luxe/">VOIR PLUS</a></p><p>Article de Hugo Lehner</p><p> </p>
pjourdan
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[#PromiseConsulting] [#Consolab] Une smartphone détox
tag:leconsobattant.blogspirit.com,2019-08-19:3140510
2019-08-19T09:49:19+02:00
2019-08-19T09:49:19+02:00
1H42, c'est le temps que passe les Français en moyenne sur leurs...
<p><img src="http://leconsobattant.blogspirit.com/media/00/01/3268825673.jpg" id="media-1072277" alt="" /></p><p>1H42, c'est le temps que passe les Français en moyenne sur leurs smartphones chaque jour. Alors si cet été vous décidiez de déconnecter un peu ? </p><p>Les vacances d'été sont le moment idéal pour lâcher votre smartphone : pas de mails, pas de notifications Linkedin ou instagram et plus d'appels, tout à coup c'est plus calme, non ? </p><p>Attention en revanche, cette détox devra être bien préparée par vos soins : prévenez vos proche pour ne pas qu'ils s'inquiètent et préparez-vous des occupations comme de la lecture. </p><p>Si bien sûr nous parlons de détox smartphones c'est parce que parmi nous, notamment les plus jeunes, il y a beaucoup d'accros aux écrans. Les conséquences à long terme semblent d'ailleurs néfastes : les lumières bleues nous abîment les yeux, certains écoutent leur musique préférée beaucoup trop fort, le manque de communication avec les autres...</p><p>Mais nous le savons bien nos smartphones sont tellement pratiques qu'ils en deviennent presque la continuité de notre bras, s'en passer c'est compliqué voire impossible. </p><p><a title="[VOIR PLUS]" href="https://www.lci.fr/high-tech/sept-jours-sans-smartphone-on-a-teste-pour-vous-la-digital-detox-2128128.html" target="_blank" rel="noopener">[VOIR PLUS]</a></p><p>Article de Cédric Ingrand </p><p> </p>
pjourdan
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[#LUXURYLAB] @Zoya sees glittering future for luxury jewellery market in #India
tag:whatsnewinmarketing.blogspirit.com,2019-01-28:3128996
2019-01-28T12:34:00+01:00
2019-01-28T12:34:00+01:00
The new boutique of India’s homegrown luxury brand spreads luxuriously...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/01/01/205393.jpg" id="media-1058502" alt="" /></p><h2 class="subhead">The new boutique of India’s homegrown luxury brand spreads luxuriously over 4,600 square feet.</h2><p><span style="font-weight: 400;">The luxury landscape is experiencing strong evolutionary undercurrents with changing consumer profiles, government policy and the way luxury players operate, said a 2016 Assocham report #Moneycontrol via <span class="mailid">@farooqui_maryam #Promiseconsulting #jewelery #India <a title="http://bit.ly/2Uliz2j" href="http://bit.ly/2Uliz2j" target="_blank" rel="noopener noreferrer">http://bit.ly/2Uliz2j</a></span><br /></span></p>
pjourdan
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#Mode de #luxe : le match entre les #marques françaises et italiennes aux #USA
tag:whatsnewinmarketing.blogspirit.com,2016-10-10:3081180
2016-10-10T11:05:38+02:00
2016-10-10T11:05:38+02:00
CB EXPERT - PAR EMMANUEL CHARONNAT - 09 OCTOBRE 2016 Après la France et...
<p><strong>CB EXPERT - PAR EMMANUEL CHARONNAT - 09 OCTOBRE 2016</strong></p><p>Après la France et la Chine, la baromètre luxe d’Exane BNP Paribas, réalisé par Promise Consulting étudie la perception des marques de luxe auprès des Américaines les plus riches</p><p>Contenu accessible aux abonnés CB Expert uniquement : <a title="http://bit.ly/2dZ2VEB" href="http://bit.ly/2dZ2VEB" target="_blank">[Cliquer ici]</a></p><p>En savoir plus sur le baromètre Luxe #Exclusivité & #Désirabilité : mailto: <a href="mailto:valerie.jourdan@promiseconsultinginc.com" target="_blank">valerie.jourdan@promiseconsultinginc.com</a></p><p><img src="http://whatsnewinmarketing.blogspirit.com/media/01/02/624768276.jpg" id="media-937880" alt="" /></p>
pjourdan
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#Exclusivity & #Desirability US Barometer of #PromiseConsulting & #ExaneBNP reinforce positive ratings on both #LVMH and
tag:whatsnewinmarketing.blogspirit.com,2016-09-07:3079249
2016-09-07T11:35:00+02:00
2016-09-07T11:35:00+02:00
FROM EXANE BNP & PROMISE CONSULTING - SEPTEMBER, 07, 2016 Luca...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/00/02/87325038.png" id="media-932538" alt="" /></p><p><strong>FROM EXANE BNP & PROMISE CONSULTING - SEPTEMBER, 07, 2016</strong></p><p><strong>Luca SOLCA<br /></strong><span id="ext-gen1084">Managing Director<br />Sector Head Global Luxury Goods</span><br />Rue du Rhône 80, 1204 Genève, Switzerland<br />Tel: +44 203 4308503<br />Mob: + 44 7881249464<strong><br /><a id="ext-gen1093" class="mailto" title="mailto:luca.solca@exanebnpparibas.com" href="mailto:luca.solca@exanebnpparibas.com">luca.solca@exanebnpparibas.com</a></strong></p><p style="text-align: justify;"><strong id="ext-gen1081">Luxury goods brand desirability in America shows domestic and aspirational bias</strong><br />We find a number of surprises and a few confirmations in the results of our extensive consumer investigation in America: 1) Americans like their local champions; 2) Americans seem more attracted by fashion brands; and 3) Our analysis confirms a strong accessible luxury bias among American consumers.<br /><br /><strong id="ext-gen1086">Luxury brand exclusivity perception is also quirky</strong><br />Prada, Versace, Louis Vuitton, Gucci and Giorgio Armani lead the group - with Hermès coming in only 6th place. Louis Vuitton, Burberry, Prada and Versace look strong, as they boast higher desirability than purchase - a convergent indicator of exclusivity perception.<br /><br /><strong id="ext-gen1080">We are adding 'brand identity' analysis to our desirability and exclusivity research</strong><br />Louis Vuitton and Gucci rank in the top 5 of all brand identity traits we have investigated, with the exception of 'elegance', in which Chanel and Prada lead.<br /><br /><strong id="ext-gen1087">Investment conclusions</strong><br />Our analysis of brand desirability and exclusivity in America reminds us of how important mega-brands remain in this industry. Louis Vuitton stands out as the strongest brand by far, followed by Gucci, which seems to have lost some of the vigour of a few years back but is likely benefiting from its successful and thorough turnaround. <strong>These results reinforce our positive ratings on both LVMH and Kering.</strong></p><p style="text-align: justify;">Ask for the full document : <a href="mailto:philippe.jourdan@promiseconsultinginc.com">philippe.jourdan@promiseconsultinginc.com</a></p>
pjourdan
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Conference « Luxury & China » [06/30] Sharing the event’s most important moments [#promiseconsulting @adetem]
tag:whatsnewinmarketing.blogspirit.com,2016-07-06:3076255
2016-07-06T15:00:00+02:00
2016-07-06T15:00:00+02:00
[VIEW THE PICTURES ON FLICKR] Conference « Luxury and...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/02/00/3414092831.png" id="media-925977" alt="" /></p><p style="text-align: center;"><strong>[VIEW THE PICTURES ON FLICKR]</strong></p><p style="text-align: center;"><a title="Flickr" href="https://www.flickr.com/photos/promiseconsulting/sets/72157669426338860/" target="_blank"><img id="media-925980" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/00/02/511035198.2.png" alt="luxury,china,promiseconsulting,fashion,jewellery" /></a></p><p style="text-align: justify;"><strong>Conference « Luxury and China: insights and perspectives for 2016 and beyond » [06/30] Sharing the event’s most important moments [#promiseconsulting @adetem]</strong></p><p style="text-align: justify;"><strong>On Thursday, June 30, 2016,</strong> at the Café l’Adjugé in Paris, Promise Consulting hosted a conference on "Luxury and China: the challenges and perspectives for 2016 and beyond”.</p><p style="text-align: justify;"><strong>In total 40 people,</strong> professionals from top luxury brands, journalists and consultants in the world of luxury, fashion, beauty and tourism, participated in the breakfast conference initiated by Promise Consulting at the prestigious Parisian auctioneers Drouot from 8:30am to 10:30am.</p><p style="text-align: center;"><a href="http://whatsnewinmarketing.blogspirit.com/media/02/01/1184984713.png" target="_blank"><img id="media-925982" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/02/01/235430156.png" alt="luxury,china,promiseconsulting,fashion,jewellery" width="324" height="216" /></a></p><p style="text-align: justify;"><strong>Continuing a series of lectures on trends and perspectives regarding the development of the world luxury market,</strong> Philippe Jourdan, founding partner and Chunyan Li, Senior Consultant and China specialist, combined their expertise and presented together a broad overview of the opportunities and challenges of the Chinese luxury market:</p><p style="text-align: justify;">- On the one hand, the cyclical factors were isolated from the structural ones to discern the growth opportunities in a certainly more "bumpy" economic context. Additionally, the conference outlined new and interesting opportunities for Western luxury brands.</p><p style="text-align: justify;">- On the other hand, the enriching insights of the specialist in Chinese culture took into account the emergence of new expectations, especially of those of younger generations, vs the ones of the luxury goods generations.</p><p style="text-align: justify;"><strong>THEY ATTENDED THE CONFERENCE AND SHARED THEIR OPINION </strong></p><p style="text-align: justify;">"UN GRAND MERCI POUR LA CONFERENCE CONCERNANT LA CHINE, AS ALWAYS INSIGHTFUL, INTERESTING, IN DEPTH AND EASY TO UNDERSTAND" - <strong>BENJAMIN, LUXENDREAM</strong></p><p style="text-align: justify;">"MERCI ENCORE POUR HIER. C'ETAIT TRES INTERESSANT, D'AUTANT PLUS QUE LA CHINE REPRESENTE UN DE NOS PLUS GROS MARCHES. REMERCIEZ POUR MOI CHUNYAN ET PHILIPPE POUR LEUR PARTICIPATION" - <strong>LUCAS, LACOSTE</strong></p><p style="text-align: justify;">"JE TENAIS EGALEMENT A VOUS REMERCIER POUR L'ORGANISATION DE CETTE BELLE CONFERENCE OU NOUS AVONS APPRIS BEAUCOUP GRACE A UNE PRESENTATION TRES CLAIRE" - <strong>CAMILLE, CHANEL</strong></p><p style="text-align: justify;">"GRAND MERCI POUR CETTE CONFERENCE TRES INTERESSANTE QUI M'A DONNE UN AUTRE REGARD SUR BIEN DES SUJET. ELLE FUT RICHE EN ENSEIGNEMENTS ET TRES CONVIVIALE. BRAVO POUR LE TIMING CAR LE FAIT QU'IL N'Y AIT PAS EU DE DERAPAGE M'A PERMIS DE PROFITER DES CONCLUSIONS" - <strong>VINCENT, KPMG</strong></p><p style="text-align: justify;"><strong>THE SPEAKERS' POINT OF VIEW ABOUT THE CONFERENCE</strong></p><p style="text-align: center;"><span style="text-decoration: underline;"><strong> CHUNYAN LI</strong></span></p><p style="text-align: center;"> <br /><iframe width="480" height="270" src="https://www.youtube.com/embed/A2swVai7mjo?feature=oembed" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p><p style="text-align: center;"><strong><span style="text-decoration: underline;">Philippe Jourdan</span></strong></p><p style="text-align: center;"><br /><iframe width="480" height="270" src="https://www.youtube.com/embed/_NFxOSQAk4o?feature=oembed" frameborder="0" allowfullscreen="allowfullscreen"></iframe></p><p><strong>CHINA: AN ECONOMY IN TRANSITION</strong></p><p style="text-align: justify;"><strong>Both speakers started with a reminder of some important economic indicators</strong> which are necessary to develop and establish a healthy Chinese economy in the World: a slowing but still positive growth, the recent devaluation of the Yuan but with forecasts that should take into account the political will of the Chinese authorities to reduce their dependence of the dollar (and primarily of the US debt).</p><p style="text-align: justify;">Based on this perspective, the Chinese economy is in the transition from a "Made <strong>IN</strong> China" through a "Made <strong>BY</strong> China" to a "Made <strong>FOR</strong> China" culture, although the share of GDP devoted to domestic consumption and expenditure of the Chinese government is still behind compared to those traditionally reserved for investment and net exports.</p><p style="text-align: center;"><a href="http://whatsnewinmarketing.blogspirit.com/media/01/02/1113800832.png" target="_blank"><img id="media-925983" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/01/02/3149828191.png" alt="luxury,china,promiseconsulting,fashion,jewellery, slowdown, debt, economy" /></a></p><p style="text-align: center;">[CLICK TO ENLARGE]</p><p><strong>A LUXURY ECONOMY WHICH IS VERY (TOO) DEPENDENT OF CHINESE TOURIST PURCHASES</strong></p><p style="text-align: justify;"><strong>In 2000, 10 million tourists traveled the world. During the year 2020, 200 million Chinese tourists are expected to travel abroad.</strong> In 2015, they were nearly 105 million to move beyond the Chinese borders. Of course, the first regional destination remains by far Asia. However, while the movements and trips to Hong Kong have recognized a slow-down (in response to the sinophone manifestation of the residents of Hong Kong), the Chinese tourism presents a good performance in France despite its unfavorable security environment. In the end, nearly 77% of the Chinese luxury goods purchases ("personal luxury goods") are realized abroad (24% in Asian countries nearby and 53% outside this sphere).</p><p style="text-align: center;"><a href="http://whatsnewinmarketing.blogspirit.com/media/02/00/1025624305.png" target="_blank"><img id="media-925984" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/02/00/749199716.png" alt="luxury,china,promiseconsulting,fashion,jewellery, tourism" /></a></p><p style="text-align: center;">[CLICK TO ENLARGE]</p><p><strong>CHINA: "IT IS ALL ABOUT DIGITAL, IDIOT"</strong></p><p style="text-align: justify;"><strong>With more than half of the connected population (50.3%),</strong> nearly 3h45 spent on average per day on digital networks and 594 million Chinese connected to their mobile phones, the Internet plays a vital and inescapable role regarding the Chinese communication and information research methods. And we go even one step further: with an increasing tendency, the Chinese are getting more and more likely to realize online purchases to such an extent, that the online US trade is expected to be exceeded by the end of 2016 (forecast: $ 371 billion of Chinese purchases against $ 326 billion for the US).</p><p style="text-align: justify;"><strong>The Chinese digital landscape has obviously its specifics and is very different from the one of the Western countries</strong>. For each type of digital application developed in the West (search engines, social networks, networks of micro-chats and micro-blogging, etc.) there exists a Chinese version, which is far away from just being a clone of its Western counterpart. In particular, among all social networks, Weibo, the Chinese Twitter, and WeChat, a combination of Facebook, WhatsApp and Skype, have become the companies’ most preferred promotion tools. They have respectively reached the 222 million and 650 million active users in 2015.</p><p style="text-align: center;"><a href="http://whatsnewinmarketing.blogspirit.com/media/01/02/4064006442.png" target="_blank"><img id="media-925985" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/01/02/381645182.png" alt="luxury,china,promiseconsulting,fashion,jewellery" /></a></p><p style="text-align: center;">[CLICK TO ENLARGE]</p><p style="text-align: justify;"><strong>THE CHINESE CULTURE: BETWEEN GUANXI AND MIANZI</strong></p><p style="text-align: center;"><a href="http://whatsnewinmarketing.blogspirit.com/media/00/01/2814743951.png" target="_blank"><img id="media-925986" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/00/01/4036417954.png" alt="digital, luxury,china,promiseconsulting,fashion,jewellery" /></a></p><p style="text-align: center;">[CLICK TO ENLARGE]</p><p style="text-align: justify;"><strong>According to a Chinese proverb, “Just as a tree needs bark, someone needs his face".</strong> The culture of Mianzi ("face") attaches great importance to the various forms of respect, social acceptance and recognition. Everybody lives in and through the eyes of others: a trend of the Chinese elites is therefore to systematically compare themselves to others in terms of both criteria, professional and personal success. Luxury goods subsequently allow the wealthy Chinese to materialize and demonstrate their social status and financial situation to others and thus shape the image they wish to send to those around them (...).</p><p style="text-align: justify;"><strong>In China, "the formality must be mutual".</strong> Indeed, the Chinese highly value social relationships within their close circle, also known as the famous “Guangxi”. Having a good "Guanxi" allows the Chinese to benefit from mutual support and to proceed or solve problems faster. Finally, the favor – also called "RenQuing" in Chinese - can be a real credit or a true debit. Seen from this perspective, offering a valuable gift, no matter if it is a product or a powerful experience also enhances the "face" ("Mianzi") of the interlocutor (…).</p><p><strong>THREE GENERATIONS OF LUXURY BRANDS CLIENTS IN CHINA</strong></p><p><strong>Nowadays there are three clearly identified generations of luxury goods consumers in China,</strong> which strongly differ in terms of their profile, expectations and their luxury experiences.</p><p style="text-align: center;"><a href="http://whatsnewinmarketing.blogspirit.com/media/02/02/1155308149.2.png" target="_blank"><img id="media-925987" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/02/02/730368833.2.png" alt="digital, luxury,china,promiseconsulting,fashion,jewellery" /></a></p><p style="text-align: center;">[CLICK TO ENLARGE]</p><p style="text-align: justify;"><strong>The first generation is the one of the Baby Boomers. </strong>Born between 1950 and 1964, they fully lived in the era of President Mao, wherefore their state of mind is marked by nationalism and idealism and their life shaped through the frugality they recognized during their youth. The Cultural Revolution presents for them a strong reminder of the sustainable weakening of traditional and ancestral values of the Chinese society, whereby some of them reminisce still about the great famine of 1958 to 1961. Being in the position to make decisions and confident about their power, they combine both, power and wealth, which enables them to get everything they want, and of which they were deprived in the first part of their lives.</p><p style="text-align: justify;"><strong>The second generation is the Generation X (1965-1979). </strong>The children of the economic reform, initiated in 1978, were educated by MAO and trained by Bill Gates. This high tension has caused confusion and a certain sense of insecurity among them. This fact represents the reason for their opportunistic behavior and their search and need for material security. They were among the first to consume luxury goods, whereby 60% of them purchase these products to increase their self-esteem. Approximately 80 % of the Chinese private companies are run by representatives of this generation.</p><p style="text-align: justify;"><strong>The third generation is the Generation Y (1980-1995).</strong> Since their early childhood, people of this generation benefited enormously from the economic reform, without having gone through very difficult times. Generation Y is confronted with a wide variety of consumer choices, wherefore their behavior and habits westernize, although they kept their Chinese roots. Ordering a Big Mac at McDonalds' or a coffee at Starbucks, using the iPhone or iPad to connect themselves to the Internet and chat with strangers, or buying products on WeChat or e-commerce websites, became part of their daily lives.</p><p><strong> THE FRENCH LUXURY BRANDS THAT REMAIN VERY APPRECIATED</strong></p><p style="text-align: justify;">The Conference concluded with the presentation of the results of the Barometer Front Row, jointly conducted by Promise Consulting and Exane BNP. This barometer measures for different countries the Exclusivity and Desirability of Luxury Brands in the world of fashion (ready-to-wear, bags and shoes) as well as for the domain of Cosmetics (perfumes, skincare and makeup).</p><p style="text-align: center;"><a title="High-end brands catch on in China Luxury Market" href="http://bit.ly/1M645bQ" target="_blank"> [TO VISUALIZE THE COMPLETE RESULTS CLICK HERE]</a></p><p style="text-align: center;"><a href="http://whatsnewinmarketing.blogspirit.com/media/02/01/4056591418.png" target="_blank"><img id="media-925988" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/02/01/200118857.png" alt="digital, luxury,china,promiseconsulting,fashion,jewellery" /></a></p><p style="text-align: justify;"><strong>TO CONTACT US</strong></p><p style="text-align: justify;">Do you want to know more? Do you have a project on China? Do you want to know our offer on international studies in the segments luxury brands, beauty and selective distribution?</p><p style="font-family: 'Segoe UI', Tahoma, Verdana, Sans-Serif; color: windowtext; font-size: 6pt;"> </p><p style="text-align: center;"><a href="http://whatsnewinmarketing.blogspirit.com/media/01/00/290696861.2.jpg" target="_blank"><img id="media-925939" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/01/00/2939682846.2.jpg" alt="luxury,china,promiseconsulting,fashion,jewellery, valerie jourdan" /></a></p><p style="text-align: justify;"><strong>ABOUT PROMISE CONSULTING</strong></p><p style="text-align: justify;"><strong>Promise Consulting i</strong>s a company specialized in marketing studies and consultancy, issued from the merge of Promise Consulting Inc., JPL Consulting and Panel on the Web.</p><p style="text-align: justify;"><strong>Promise Consulting integrates services of market research and marketing consultancy</strong> delivered with a high added value. We created an innovative measuring methodology of a brand’s performance and its return on investments (ROI): the “Monitoring Brand Assets ©”. This methodology, deployed in nearly 50 countries, has surveyed 250 brands in multiple sectors, totaling over 1,5 millions questionnaires. </p><p style="text-align: justify;"><strong>Established in Paris, New-York and Casablanca,</strong> Promise Consulting conducts studies and services of consultancy in the whole world. Promise Consulting is mostly known for its expertise in measuring a brand’s value from the clients’ perspective.</p><p style="text-align: justify;"><strong>Promise Consulting has developed innovative techniques and models,</strong> was awarded 7 times in 10 years, by its Peers nationally and internationally. It provides insights and recommendations to the most notorious brands in luxury, cosmetics and retailing sectors, helping them develop on national and foreign markets. It is also active in several sectors of the industry, every time the brands are looking for an effective growth strategy in order to better understand the market, to reach their customers, attract them and, finally, keep them.</p><p style="text-align: justify;"><strong>Pr Philippe Jourdan, CEO of Promise Consulting, is the editor-in-chief of Adetem’s journal,</strong> the French Journal of Marketing (Revue Française de Marketing, RFM), since 2011. He publishes in academic journals internationally on the problems of the valuation of the brands in luxury, beauty and selective distribution. He also publishes in the economic press and news media (such as Le Monde, les Echos, le Figaro, l’Opinion, la Revue des Marques, etc.). Philippe is a university professor, researcher at the IRG (CNRS) and laureate of the Best Article of Research AFM 2000. He holds a certification in social media.</p>
pjourdan
http://whatsnewinmarketing.blogspirit.com/about.html
#Storytelling: livre blanc pour tout savoir des bonnes pratiques et usages |#agence79c #promiseconsulting]
tag:whatsnewinmarketing.blogspirit.com,2016-06-16:3075192
2016-06-16T08:55:00+02:00
2016-06-16T08:55:00+02:00
[Storytelling]- L'histoire est indissociable du patrimoine des individus...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/00/01/3949051155.png" id="media-923646" alt="" /></p><p style="text-align: justify;"><strong>[Storytelling]- L'histoire est indissociable du patrimoine des individus et des marques. Depuis que le langage existe, la narration crée et renforce le lien social entre les hommes, les peuples et les générations. </strong></p><p style="text-align: justify;"><strong>Elle permet la transmission du savoir, la perpétuation du souvenir</strong>. Mythes, légendes, contes, etc. contribuent ainsi à nourrir la mémoire. A l'heure de l'incroyable succès de Games of Thrones et quelques années années après l'odyssée du Seigneur des Anneaux, jamais les légendes nordiques n'ont connu une telle modernité. </p><p style="text-align: justify;"><strong>Pourquoi en serait-il autrement dans l'univers des Marques ? </strong></p><p style="text-align: justify;"><strong>Nous vous proposons sur les pas de Roland Barthes</strong>, pour qui le mythe est un système de communication à part entière, de découvrir le livre blanc écrit par l'Agence 79C sur le sujet. Nous avons eu le privilège de contribuer par des données d'études et des analyses récentes à ce très bel opus qui permet une synthèse des apports, des usages et des bonnes pratiques du Storytelling.</p><p style="text-align: center;"><a id="media-923637" href="http://whatsnewinmarketing.blogspirit.com/media/01/00/4122507092.pdf">[TELECHARGER LE LIVRE BLANC SUR LE STORY TELLING]</a></p><p style="text-align: justify;"> </p>
pjourdan
http://leconsobattant.blogspirit.com/about.html
Le syndrome de la grenouille [#marketing #SOMDIG16 #marketingdelagrenouille]
tag:leconsobattant.blogspirit.com,2016-05-31:3072670
2016-05-31T10:03:00+02:00
2016-05-31T10:03:00+02:00
Lors des Sommets du Digital qui ont lieu à la Clusaz début...
<p><img src="http://leconsobattant.blogspirit.com/media/02/00/1759688078.png" id="media-923804" alt="" /></p><p style="text-align: justify;"> </p><p>Lors des Sommets du Digital qui ont lieu à la Clusaz début février 2016, Philippe Jourdan a présenté son ouvrage (co-écrit avec Valérie Jourdan et Jean-Claude Pacitto) intitulé le Marketing de la Grenouille, dont vous avez la possibilité de retrouver les meilleures pages dans le lien ci-dessous. </p><p><strong>Dans une vidéo de 3 minutes traitant du "Syndrome de la grenouille", Philippe Jourdan reprend l'un des thèmes phares de cet ouvrage : </strong></p><p><strong><font face="helvetica, arial, sans-serif"><br /><iframe width="480" height="270" src="https://www.youtube.com/embed/aJQIHPm7orw?feature=oembed" frameborder="0" allowfullscreen="allowfullscreen"></iframe></font></strong></p><p><a href="http://bit.ly/1O2JBjN">[EDITIONS KAWA]</a></p><p style="text-align: justify;"><a href="http://bit.ly/1J9f7vi">[PRENDRE CONNAISSANCE DES MEILLEURES PAGES]</a></p><p style="text-align: justify;"><a href="http://promiseconsultinginc.com/">[QUI SOMMES-NOUS ?]</a></p><p style="text-align: justify;"><a href="https://www.youtube.com/user/Promiseconsultinginc/videos">[YouTube PROMISE CONSULTING]</a></p><p style="text-align: justify;"><strong>Promise Consulting</strong> Inc intègre l’ensemble des métiers liés à la prise de décision marketing (études, analyse, conseil). La société apporte son expertise aux marques souhaitant se développer tant sur les marchés locaux qu'internationaux. Elle dispose d'un département recherche marketing qui lui permet de développer des outils d'aide à la décision innovants pour les décideurs. La société est certifiée OPQCM, Social Media Marketing de la DMA et adhère aux règles SYNTEC et ESOMAR. Elle a rejoint en 2015 le réseau des sociétés d'études et de conseil international ICG (Internal Consulting Group).</p>
pjourdan
http://leconsobattant.blogspirit.com/about.html
L'hyperchoix : le consommateur est-il perdu ? [#kawa] [#hyperchoix @Strategies1]
tag:leconsobattant.blogspirit.com,2016-05-30:3073958
2016-05-30T14:00:00+02:00
2016-05-30T14:00:00+02:00
Alors que les produits proposés en magasin se multiplient, créant ainsi...
<p style="text-align: justify;"><strong>Alors que les produits proposés en magasin se multiplient, créant ainsi pléthores de choix pour les consommateurs et que les gammes de produits se déclinent rapidement et en quantité, le consommateur semble se perdre dans cette prolifération ….</strong></p><p style="text-align: justify;"><strong>Ou pas ! Et c'est l'objet de l'interview de Philippe Jourdan par Valéry Pothain pour le magazine Stratégies.</strong> Les consommateurs se sont instruits et ont un regard plus aiguisé. Ils sont conscients que les marques multiplient rapidement le nombre de produits afin d’augmenter la fréquence d’achat des consommateurs et leurs dépenses dans une même catégorie de produits. </p><p style="text-align: justify;"><strong>Cependant, cette culture de « l’hyperchoix » n’est pas à éradiquer mais simplement à réorganiser et reconsidérer,</strong> pour ainsi – peut-être – aboutir à une nouvelle forme qui prendrait plus en compte l’expérience du client plutôt que le client en tant que cible et objet de stratégies marketing. A nouveau, ce qui est en jeu, c'est la définition d'un marketing qui place réellement le consommateur, ses attentes, ses contraintes (temps, argent, disponibilité, etc.) au centre des stratégies d'innovation, de lancements de nouveaux produits et d'optimisations de gammes. C'est souvent loin d'être le cas.</p><p style="text-align: justify;"><strong>Retrouvez l’article dans le n°1861 du magazine « Stratégies » (pp 38-39) et intitulé « Vous avez l’embarras du choix », écrit par Valéry Pothain.</strong></p><p style="text-align: justify;"><a href="http://bit.ly/1J9f7vi" target="_blank">[RETROUVER LES MEILLEURS PAGES DE L'OUVRAGE]</a></p><p style="text-align: justify;"><a href="http://www.editions-kawa.com/home/137-le-marketing-de-la-grenouille.html" target="_blank">[SE RENDRE SUR LE SITE DE L'EDITEUR]</a></p><p><img src="http://leconsobattant.blogspirit.com/media/00/02/2272713818.jpg" id="media-920764" alt="" /></p>
pjourdan
http://whatsnewinmarketing.blogspirit.com/about.html
[Figure You Should Know] – 73.6% [#luxury #automobile #russia @russia]
tag:whatsnewinmarketing.blogspirit.com,2016-05-26:3073768
2016-05-26T10:28:00+02:00
2016-05-26T10:28:00+02:00
Luxury products in Russia are sold at a higher price than in other cities...
<p><strong>Luxury products in Russia are sold at a higher price than in other cities such as Paris (35-40% higher) or London (20-30%), as stated by Strategia & Sviluppo Consultants (2015).</strong></p><p>Still accounting for<span style="color: #ffffff;"> <strong><span style="background-color: #0000ff;">73.6%</span> </strong></span>of their luxury market, the car industry was strongly hit by the market crisis and lost for 40% of their sales in 2015, even though this is their least affected market (RBTH, 2015).</p><p>Thus, in light of the economic crisis, wealthy individuals are investing in very expensive cars as the instability of the marketplace is worrisome (Reuters, 2016).</p><p><img src="http://whatsnewinmarketing.blogspirit.com/media/01/00/1180450923.jpg" id="media-920582" alt="" /></p><p style="text-align: justify;"> </p><p><strong>The Russian luxury market today represents about 4% of total global luxury sales and at least 8% of the high-end of the market.</strong> However, it is driven by a relatively small number of people with very high spending power, typically shopping the top end of the spectrum.</p><section id="content-wrapper"><div id="yui_3_17_2_1_1464164045110_106" class="content"><div id="yui_3_17_2_1_1464164045110_105" class="content-inner" data-content-field="main-content"><section id="yui_3_17_2_1_1464164045110_104" class="blog-item"><article id="article-565f0134e4b0c49af4b1c1d7" class="entry hentry author-marina-anikeeva post-type-text clear" data-item-id="565f0134e4b0c49af4b1c1d7"><div id="yui_3_17_2_1_1464164045110_103" class="entry-content"><div id="item-565f0134e4b0c49af4b1c1d7" class="sqs-layout sqs-grid-12 columns-12" data-layout-label="Post Body" data-type="item" data-updated-on="1449067702110"><div id="yui_3_17_2_1_1464164045110_102" class="row sqs-row"><div id="yui_3_17_2_1_1464164045110_101" class="col sqs-col-12 span-12"><div id="block-b2e8775a15e4e0cef289" class="sqs-block html-block sqs-block-html" data-block-type="2"><div class="sqs-block-content"><p style="text-align: justify;"><strong>During last two years the situation in Russia, likewise the luxury market, has been impacted by various geopolitical and macroeconomic events</strong>. Significant government expenditure on Olympic Games, economic sanctions imposed by the US and EU, decrease of oil prices led to an economic slowdown and significant rouble devaluation. Russian tourist demand in 2014 decreased by 30 % compared to the same period in 2013. The low level of Russian currency had impact also on the luxury products market: luxury brands and distributors were forced to increase prices, while consumers were reasonable in their spending.</p><p style="text-align: justify;"><strong>All this led to Russian luxury consumers bringing forward their domestic luxury spending</strong>. Sales of high-end cars rose strongly by the end of 2014. Richemont Group also evidenced that domestic demand was offsetting the impact of a significant withdrawal by Russians from the foreign markets where they were used to go and spend their money.</p><p style="text-align: justify;"><strong>In general, the trend in the Russian luxury market is that attention is paid to absolute luxury goods as investment pieces.</strong> The wealth try to protect their assets, i.e. invested in art, cars, jewelry, watches and real estate. The most sought after products were those “ones of a kind” or as parts of limited collections, manufactured by worldwide known craftsmen and made of precious and unique materials. That is why the demand for vintage luxury products was activated in Russia.</p><p><strong>Also, the economic slowdown pushed many brands to switch their attention from regions to the extension of their presence in Moscow and St. Petersburg, the cities with the biggest concentration of high net worth individuals in Russia (70%).</strong></p><p style="text-align: justify;"><strong>2014 was also characterized by reduced traffic in the leading shopping centres as a result of the growth of the number of shopping centres and outlets</strong> which led to less concentration of consumers per one centre. The main means of consumer attraction for big luxury retailers are discounts and entertainment.</p><p style="text-align: justify;"><strong>As for trends in internet retailing in Russia:</strong> the number of Internet users in Russia is constantly growing. Online shops provide consumers with the possibility to shop luxury products which are not present in traditional retail channels or, in general, in Russia. However, the sale of alcohol and of goods made of precious metals and stones was banned in Russia in the second half of 2014 and made it impossible to buy cheaper products from these categories from foreign internet sites. </p></div></div></div></div></div></div></article></section></div></div></section><footer id="footer"><div class="footer-wrapper"><div id="secondaryNav" data-content-field="navigation-secondaryNav"><strong>Source</strong> : <a href="http://www.strategiaesviluppo.com/blog-archive/2015/12/2/luxury-market-in-russia">Strategia & Sviluppo Consultants (2015)</a> - <a href="http://rbth.com/business/2015/12/10/luxury-goods-immune-from-russias-economic-woes_549595">RBTH (2015)</a> - <a href="http://www.reuters.com/article/us-russia-autos-idUSKCN0VB1NX">Reuters (2016)</a></div></div></footer><p><strong><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif'; color: black;">You would like to know more about Promise Consulting?</span></strong><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif'; color: black;"> </span><a href="http://promiseconsulting-blog.com/"><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif';">Blog Promise Consulting</span></a></p>
pjourdan
http://whatsnewinmarketing.blogspirit.com/about.html
[Figure You Should Know] – +53% number of African millionnaires by 2024 [#economy #luxury #promiseconsulting]
tag:whatsnewinmarketing.blogspirit.com,2016-05-09:3072084
2016-05-09T08:45:00+02:00
2016-05-09T08:45:00+02:00
The number of African millionaires might be higher by 2024, numbering...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/01/01/2257976817.png" id="media-918322" alt="" /></p><p style="text-align: justify;"><strong>The number of African millionaires might be higher by 2024, numbering around 258,000 millionaires, which equates to a rise of 53%.</strong> Africa is still largely underestimated and is slowly gaining ground on that market: 80% of luxury monobrand stores are operating in Morocco and South Africa.</p><p style="text-align: justify;">Also, KPMG states that the ultra-wealthy individuals are mostly going to South Africa (Cape Town and Johannesburg) or to Morocco in Marrakech – which is attracting luxury hotel investors, as noted by CPP Luxury – and Casablanca.</p><p style="text-align: justify;">Luxury goods for men, such as men’s clothing, watches, accessories, jewellery, etc., play a major role as they still have a higher income than women and are popular amongst wealthy men of power.</p><p style="text-align: justify;"><strong>Source</strong>: <a href="http://www.bloomberg.com/professional/blog/africa-luxury-goods-market-full-of-untapped-promise/">Bloomberg </a>- <a href="https://www.kpmg.com/Africa/en/IssuesAndInsights/Articles-Publications/General-Industries-Publications/Documents/Luxury%20Goods%20sector%20report%202015.pdf">KPMG </a>- <a href="http://www.cpp-luxury.com/marrakechs-weak-market-still-attracts-luxury-hotel-investors/">CPP Luxury</a></p><p><strong><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif'; color: black;">You would like to know more about Promise Consulting?</span></strong><strong><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif'; color: black;"> </span></strong><a href="http://promiseconsulting-blog.com/"><strong><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif';">Blog Promise Consulting</span></strong></a></p>
pjourdan
http://whatsnewinmarketing.blogspirit.com/about.html
[Figure You Should Know] – 630 M[#economy #promiseconsulting @printempsetudes]
tag:whatsnewinmarketing.blogspirit.com,2016-05-06:3071327
2016-05-06T11:00:00+02:00
2016-05-06T11:00:00+02:00
According to McKinsey (March 2014), by 2022, middle class in China will...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/01/02/351471910.jpg" id="media-918082" alt="" /></p><p style="text-align: justify;"><strong>According to McKinsey (March 2014), by 2022, middle class in China will change considerably, mainly geographically.</strong></p><p style="text-align: justify;">Tier 1 cities (Beijing, Shanghai, Guangzhou, Shenzhen) might see their share of urban middle class decline (from 40% in 2002 to 16% in 2022) while it should be rising in tier 2 and tier 3 cities (for the latter, from 15% to 31%). This middle class could reach up to <strong>630 million people in 2022</strong>, which is accounting for around half of the population in China, thus making China a middle class country.</p><p style="text-align: justify;">Since they are now spreading, brands looking for customers will have to focus more on tier 2 and tier 3 cities and especially on middle class customers.</p><p style="text-align: justify;"><strong>Source:</strong> <a href="http://www.mckinseychina.com/preparing-for-chinas-middle-class-challenge-part-1/">Mc Kinsey</a></p><p><strong><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif'; color: black;">You would like to know more about Promise Consulting?</span></strong><strong><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif'; color: black;"> </span><a href="http://promiseconsulting-blog.com/"><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif';">Blog Promise Consulting</span></a></strong></p>
pjourdan
http://whatsnewinmarketing.blogspirit.com/about.html
Retrouver les photos de la Conférence Luxe et Chine, Parole d'experts, Printemps des Etudes sur Flikr
tag:whatsnewinmarketing.blogspirit.com,2016-04-20:3071248
2016-04-20T12:01:46+02:00
2016-04-20T12:01:46+02:00
Chers auditeurs, chers clients, chers visiteurs, Vous avez aimé la...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/01/00/4200749908.png" id="media-916028" alt="" /></p><p>Chers auditeurs, chers clients, chers visiteurs, </p><p>Vous avez aimé la Conférence "<em>Luxe et Chine: enjeux et perspectives</em>", Parole d'Experts, Printemps des Etudes, animée par Pr <strong>Philippe Jourdan</strong> et <strong>Chunyan Li</strong>, Promise Consulting ?</p><p><strong>=> Retrouvez les moments forts de cet événément et téléchargez les photos: </strong><a href="http://bit.ly/1ViWE9P" target="_blank">[FLICKR]</a></p><p>Vous n'avez pas pu être présent, mais vous souhaitez reprendre contact avec nos équipes en vue de planifier votre présence à une prochaine réédition ?</p><p>Vous souhaitez discuter de la possibilité de rééditer cette conférence dans vos locaux à vos équipes (en Français ou en Anglais) ?</p><p><strong>=> Prenez contact avec Valérie Jourdan (valerie.jourdan@promiseconsultinginc.com ou +33 6-09-31-65-19) pour connaître le planning des prochaines rééditions de cette Conférence sur l'année 2016 ou planifier la possibilité d'animer cette conférence dans vos locaux.</strong></p>
pjourdan
http://whatsnewinmarketing.blogspirit.com/about.html
[Figure You Should Know] – 126% [#cosmetics #beauty #promiseconsulting]
tag:whatsnewinmarketing.blogspirit.com,2016-04-19:3071102
2016-04-19T16:00:00+02:00
2016-04-19T16:00:00+02:00
K-pop idols (Korean celebrities) appear to have an effect on the...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/00/01/1814358836.png" id="media-915907" alt="" /></p><p style="text-align: center;"><img id="media-915902" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/02/02/358093049.jpg" alt="promiseconsulting,beauty,cosmetics,korea" /></p><p style="text-align: justify;"><strong>K-pop idols (Korean celebrities) appear to have an effect on the Chinese cosmetics market.</strong> As a matter of fact, a research from L2 entitled “The Beauty China: The Rise of Korean Brands” highlights the huge impact that South Korean beauty products have on this market in China – <strong>which is 126% higher than last year</strong> – and the fact that these products are now ¼ of those imported to China, mostly online.</p><p style="text-align: justify;">This skyrocketing trend can be explained by the significant impact of Korean celebrities and K-pop culture on China’s TV. This is illustrated on Kering as being a “<strong>bridge between the Chinese and western cultures</strong>” and especially on western hobbies, promoted through Korean series.</p><p style="text-align: justify;"><strong>Source</strong> : <a href="http://www.luxurydaily.com/south-korean-beauty-surpasses-western-brands-for-chinese-market-share/">Luxury Daily</a> - <a href="http://europe.chinadaily.com.cn/business/2016-01/26/content_23260834.htm">China Daily</a> - <a href="http://www.kering.com/en/magazine/luxury-china-k-pop-non-stop">Kering</a></p><p><strong><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif'; color: black;">You would like to know more about Promise Consulting?</span></strong><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif'; color: black;"> </span><a href="http://promiseconsulting-blog.com/"><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif';">Blog Promise Consulting</span></a></p>
pjourdan
http://whatsnewinmarketing.blogspirit.com/about.html
#Promiseconsulting and #exaneBNP, Awarded the Silver Trophy in the “Quality of the Deliverables” category for their Excl
tag:whatsnewinmarketing.blogspirit.com,2016-04-15:3070850
2016-04-15T15:55:00+02:00
2016-04-15T15:55:00+02:00
Promise Consulting wins the Silver Trophy in the “Quality of the...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/02/00/3478283600.png" id="media-915202" alt="" /></p><p style="text-align: justify;"><strong>Promise Consulting wins the Silver Trophy in the “Quality of the Deliverables” category for the First Edition of “Studies & Innovations” Trophies, at the Fifth Annual Printemps des Etudes, in Paris, 14-15<sup>th</sup> April 2016.</strong></p><p style="text-align: center;"><strong><img id="media-915203" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/02/00/1664739089.PNG" alt="promiseconsulting, printempsetudes" /></strong></p><p align="center"><strong><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif'; color: black;">Valérie Jourdan, CEO Promise Consulting</span></strong></p><p style="text-align: justify;">“This prize, awarded by the Profession during the 2016 edition is of particular significance.</p><p style="text-align: justify;"><strong>First of all, it is the 9<sup>th</sup> prize given to Panel on the Web, now Promise Consulting</strong>, in 15 years, carrying out a policy of continuous innovation and research in the fields of marketing and consultancy.</p><p style="text-align: justify;"><strong>For the quality of our deliverables,</strong> it holds a key dimension in our careers to which we attach importance, since our deliverables contains our expertise, added value and the strength of our recommendations to our clients.</p><p style="text-align: justify;"><strong>Finally, this prize is awarded for the “Front Row” Barometer carried out with Exane BNP</strong> to measure the exclusivity and desirability of the luxury brands in the world. This barometer, awarded for the measure realized in China, December 2015, is about to become the reference barometer in this profession for the attractiveness and the value of the luxury brands from an internal market perspective and its clients.</p><p style="text-align: justify;"><strong>See you in May 2016 for the American edition of this barometer.”</strong></p><p style="text-align: center;"><img id="media-915204" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/01/00/614047169.PNG" alt="promiseconsulting, printempsetudes" /></p><p align="center"><strong><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif'; color: black;">Philippe Jourdan, CEO Promise Consulting</span></strong></p><p style="text-align: justify;">“The “Front Row” study shows our desire to bring marketing closer to financial and sectoral analysis. Therefore, our barometer’s results carried out with Exane BNP are founded on two different angles of expertise, marketing and financial, which gives a unique added value to leaders and decision-makers in the luxury sector.”</p><p style="text-align: center;"><img id="media-915205" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/01/00/435795057.PNG" alt="promiseconsulting, printempsetudes" /></p><p style="text-align: justify;" align="center"><strong><span style="font-size: 9.0pt; font-family: 'Verdana','sans-serif'; color: black;">Luca Solca, BNP Exane Paribas, Head of luxury goods research</span></strong></p><p style="text-align: justify;">“For luxury brands, it is a matter of desirability. The promise of luxury is to help clients in distinguishing themselves from others, since the perceived exclusivity is consubstantial with desirability. Promise and Exane joined forces to explore in-depth both of those dimensions in several countries, allowing us to monitor how the brands are ranked in the consumers’ mind.”</p><p style="text-align: justify;"><strong>ABOUT PROMISE CONSULTING</strong></p><p style="text-align: justify;">Promise Consulting is a company specialized in marketing studies and consultancy, issued from the merge of Promise Consulting Inc., JPL Consulting and Panel on the Web.</p><p style="text-align: justify;"><strong>Promise Consulting integrates services of market research and marketing consultancy</strong> delivered with a high added value. We created an innovative measuring methodology of a brand’s performance and its return on investments (ROI): the “Monitoring Brand Assets ©”. This methodology, deployed in nearly 50 countries, has surveyed 250 brands in multiple sectors, totaling over 1,5 millions questionnaires. </p><p style="text-align: justify;"><strong>Established in Paris, New-York and Casablanca</strong>, Promise Consulting conducts studies and services of consultancy in the whole world. Promise Consulting is mostly known for its expertise in measuring a brand’s value from the clients’ perspective.</p><p style="text-align: justify;"><strong>Promise Consulting has developed innovative techniques and models, was awarded 7 times in 10 years, by its Peers nationally and internationally.</strong> It provides insights and recommendations to the most notorious brands in luxury, cosmetics and retailing sectors, helping them develop on national and foreign markets. It is also active in several sectors of the industry, every time the brands are looking for an effective growth strategy in order to better understand the market, to reach their customers, attract them and, finally, keep them.</p><p style="text-align: justify;"><strong>Pr Philippe Jourdan, CEO of Promise Consulting,</strong> is the editor-in-chief of Adetem’s journal, the French Journal of Marketing (Revue Française de Marketing, RFM), since 2011. He publishes in academic journals internationally on the problems of the valuation of the brands in luxury, beauty and selective distribution. He also publishes in the economic press and news media (such as Le Monde, les Echos, le Figaro, l’Opinion, la Revue des Marques, etc.). Philippe is a university professor, researcher at the IRG (CNRS) and laureate of the Best Article of Research AFM 2000. He holds a certification in social media.</p><p><strong>ABOUT BNP EXANE</strong></p><p style="text-align: justify;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Specializing in European equities, <strong>BNP Exane is active in three businesses</strong>:</span></p><ul><li style="text-align: justify;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Cash equities: under the brand name Exane BNP Paribas, Exane provides institutional investors with a range of services, such as research sales and execution on European equities; </span></li><li style="text-align: justify;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Equity derivatives: Exane derivatives has built a robust structured products franchise, based on its longstanding leadership in European convertible bonds and options;</span></li><li style="text-align: justify;"><span style="font-size: 10pt; font-family: verdana, geneva, sans-serif;">Asset management: Exane Asset Management is one of the leaders in long/short equity fund management in Europe. </span></li></ul><p style="text-align: justify;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">Exane works primarily with institutional clients worldwide (pension funds, fund managers for banks and insurers and hedge fund) and markets its derivative products to a broader pool of clients comprising private asset managers and investment advisors. Exane has a workforce of over 800 employees operating from offices in Paris, London, Frankfurt, Geneva, Madrid, Milan, New York, Stockholm and Singapore. Exane BNP Paribas equity research team covers c. 600 big companies. Their research receives regular acclaim in leading industry surveys. </span></p><p style="text-align: justify;"><span style="font-family: verdana, geneva, sans-serif; font-size: 10pt;">For further information: <a href="http://www.exane.com">h</a><a href="http://www.exane.com">ttp://www.exane.com</a>. </span></p><p><strong>To find out more</strong></p><p>Website: <span style="color: black;"><a href="http://promiseconsultinginc.com">http://promiseconsultinginc.com</a></span></p><p><span style="font-size: 11.0pt; font-family: 'Calibri','sans-serif';">Blog: <span style="color: black;"><a href="http://whatsnewinmarketing.blogspirit.com">http://whatsnewinmarketing.blogspirit.com</a></span></span></p><p><span style="font-size: 11.0pt; font-family: 'Calibri','sans-serif'; color: black;">Facebook: <a href="http://facebook.com/promiseinc">http://facebook.com/promiseinc</a></span></p><p><span style="font-size: 11.0pt; font-family: 'Calibri','sans-serif'; color: black;">Twitter: @pjourdan1967</span></p>
pjourdan
http://whatsnewinmarketing.blogspirit.com/about.html
#Promiseconsulting et #exane BNP, Trophée d'Argent dans la catégorie Qualité des Livrables pour leur Baromètre Exclusivi
tag:whatsnewinmarketing.blogspirit.com,2016-04-15:3070822
2016-04-15T12:30:00+02:00
2016-04-15T12:30:00+02:00
Promise Consulting remporte le Trophée d'Argent dans la...
<p><img src="http://whatsnewinmarketing.blogspirit.com/media/02/00/2827179108.png" id="media-915134" alt="" /></p><p style="text-align: justify;"><strong>Promise Consulting remporte le Trophée d'Argent dans la catégorie Qualité des Livrables pour la première édition des Trophées "Etudes et Innovations", lors de la 5ème édition du Printemps des Etudes, Paris, 14-15 avril 2016. </strong></p><p style="text-align: center;"><img id="media-915132" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/00/00/1222610940.jpg" alt="paris, valerie, jourdan, promiseconsulting" /></p><p style="text-align: center;"><strong>Valérie Jourdan, CEO Promise Consulting</strong></p><p style="text-align: justify;"><strong>"Ce prix décerné par la Profession lors de l'édition 2016 du Printemps des Etudes revêt une importance toute particulière.</strong></p><p style="text-align: justify;">Il est tout d'abord le 9ème Prix décerné aux équipes de Panel On The Web, aujourd'hui Promise Consulting, en 15 ans, consacrant une politique constante d'innovation et de recherche dans le secteur des études et du conseil marketing.</p><p style="text-align: justify;">Il l'est pour la <strong>qualité de nos livrables</strong>, une dimension clé dans nos métiers à laquelle nous attachons une importance particulière, car nos livrables contiennent toute l'expertise, la valeur ajoutée et la force des recommandations que nous adressons à nos clients.</p><p style="text-align: justify;">Enfin, ce prix est attribué pour le <strong>Baromètre "Front Row"</strong> mené conjointement avec <strong>Exane BNP</strong> pour mesurer l'exclusivité et la désirabilité des marques de luxe dans le Monde. Ce baromètre, récompensé ici pour la mesure réalisée en Chine de Décembre 2015, est en passe de devenir le baromètre de référence de la profession pour l'attractivité et de la valeur des marques de luxe du point de vue du marché et de leurs clients. <strong>Rendez-vous en Mai 2016 pour l'édition américaine de ce baromètre". </strong></p><p style="text-align: center;"><img id="media-915127" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/01/01/964349353.png" alt="philippe jourdan, promiseconsulting" /></p><p style="text-align: center;"><strong>Philippe Jourdan, CEO de Promise Consulting</strong></p><p style="text-align: justify;"><strong>"L’étude « Front Row » traduit notre volonté de rapprocher le Marketing et l'Analyse Sectorielle et Financière</strong>. Ainsi, les résultats de notre baromètre conjoint avec Exane BNP reposent sur deux angles d’expertise différents, marketing et financier, apportant une valeur ajoutée unique aux dirigeants et aux décideurs dans le secteur du luxe".</p><p style="text-align: center;"><img id="media-915125" style="margin: 0.7em 0;" title="" src="http://whatsnewinmarketing.blogspirit.com/media/01/00/1942626672.jpg" alt="luca solca, bnp, exane" /></p><p style="text-align: center;"><strong>Luca Solca, BNP Exane Paribas, Head of luxury goods research</strong></p><p style="text-align: justify;"><strong>« Pour les marques de luxe, tout est une question de désirabilité</strong>. Parce que la promesse du luxe est de permettre aux clientes de se distinguer des autres, l’exclusivité perçue est consubstantielle à la désirabilité. Promise et Exane ont uni leurs forces pour explorer en profondeur ces deux dimensions dans plusieurs pays, nous permettant de vérifier comment les marques sont classées dans l’esprit des consommatrices. »</p><p style="text-align: justify;"><strong>A PROPOS DE PROMISE CONSULTING</strong></p><p style="text-align: justify;">Promise Consulting est un groupe de conseil et d’études marketing réunissant les sociétés Promise Consulting Inc., JPL Consulting et Panel On The Web. Promise Consulting intègre des prestations de conseil et d’études à forte valeur ajoutée. Elle a créé une méthodologie innovante de mesure de la performance de marque et du ROI des investissements centrés sur la marque : Monitoring Brand Assets©. Cette méthodologie a été déployée dans près de 50 pays à date, porte sur l’étude de 250 marques dans les secteurs les plus divers et totalise plus de 1.000.000 questionnaires administrés en ligne dans le monde.</p><p style="text-align: justify;">Etabli à Paris, New-York et Casablanca, le groupe mène des études et des prestations de conseil dans le monde entier. Il est plus particulièrement reconnu pour son expertise en matière de mesure de la valeur de marque (brand value) du point de vue des clients.</p><p style="text-align: justify;">Promise Consulting a su développer des méthodes et des modèles innovants, récompensés 7 fois en 10 ans, par la profession au plan national et international. Il accompagne les plus grandes marques de luxe, de cosmétiques et de distribution dans leur développement sur le marché national et les marchés étrangers. Il intervient également dans de nombreux secteurs d'activité, chaque fois que les marques souhaitent disposer d'une stratégie de croissance éclairée pour mieux comprendre leur marché, s'adresser à leurs consommateurs, séduire et fidéliser leurs clients.</p><p style="text-align: justify;">Le CEO de Promise Consulting, Pr Philippe Jourdan, est rédacteur en chef de la revue de l’Adetem, la Revue Française de Marketing (RFM), depuis 2011. Il publie dans des revues académiques de niveau international sur les problématiques de valorisation des marques dans les secteurs du luxe, de la beauté et de la distribution sélective. Il publie également dans la presse économique et d’actualités (Le Monde, Les Echos, Le Figaro, l’Opinion, La Revue des Marques, etc.). Il est également professeur des universités, chercheur à l’IRG (CNRS) et lauréat du Meilleur Article de Recherche AFM 2000. Il a enfin une certification Social Media. </p><p style="text-align: justify;"><strong>A PROPOS DE BNP EXANE</strong></p><p style="text-align: justify;">Spécialisé dans les actions européennes, BNP Exane est présent dans trois métiers :</p><p style="text-align: justify;">- L'intermédiation en placement d'actions européennes.</p><p style="text-align: justify;">- Les dérivés actions appelés Exane Dérivatives.</p><p style="text-align: justify;">- La gestion d'actifs via la gestion de fonds d'investissement de moyen et long termes.</p><p style="text-align: justify;">BNP Exane travaille principalement avec des clients institutionnels dans le monde entier (fonds de pension, gestionnaires de fonds pour le compte de banques ou d'assureurs, etc.) et commercialise ses produits dérivés à un spectre étendu de clients, comprenant des gestionnaires de fonds privés et des conseillers en investissements. Exane emploie plus de 800 personnes dans le monde, dans ses bureaux de Paris, Londres, Francfort, Genève, Madrid, Milan, New-York, Stockholm et Singapour. Les équipes de recherche de BNP Exane couvrent plus de 600 grandes sociétés, dans le Monde, et sont régulièrement récompensées par des Prix pour la grande qualité de leurs analyses sectorielles. Pour plus d'informations : http://www.exane.com.</p><p style="text-align: justify;"><strong>Pour en savoir plus</strong></p><p style="text-align: justify;">Site : http://promiseconsultinginc.com</p><p style="text-align: justify;">Blog: http://whatsnewinmarketing.blogspirit.com</p><p style="text-align: justify;">Facebook: http://facebook.com/promiseinc</p><p style="text-align: justify;">Twitter: @pjourdan1967</p>