Last posts on expensive2024-03-29T13:11:39+01:00All Rights Reserved blogSpirithttps://starter.blogspirit.com/https://starter.blogspirit.com/fr/explore/posts/tag/expensive/atom.xmlpjourdanhttp://whatsnewinmarketing.blogspirit.com/about.html'Expensive' and 'exclusive' go hand in hand in consumer perception...via @lucasolca #ExaneBnp [#promiseconsulting-blog.ctag:whatsnewinmarketing.blogspirit.com,2016-10-17:30815912016-10-17T09:42:29+02:002016-10-17T09:42:29+02:00 MEASURING EXCLUSIVITY AND DESIRABILITY IN THE US - SEPTEMBER 2016 Our...
<p><strong>MEASURING EXCLUSIVITY AND DESIRABILITY IN THE US - SEPTEMBER 2016</strong></p><p style="text-align: justify;">Our recent research on Brand Desirability and Exclusivity in the USA (Measuring Brand Exclusivity and Desirability - USA), conducted with Promise Consulting, showed a near perfect correlation (R2 = 92%) between brands that consumers perceive as 'expensive' and brands seen as 'exclusive'. No other identity trait we have explored correlates so well.</p><p style="text-align: justify;"><a id="media-938856" href="http://whatsnewinmarketing.blogspirit.com/media/02/02/3537780073.jpg">[TELECHARGER LE SLIDE]</a></p><p style="text-align: justify;">En savoir plus sur l'étude : mailto to <a title="valerie.jourdan@promiseconsultinginc.com" href="mailto:valerie.jourdan@promiseconsultinginc.com" target="_blank">valerie.jourdan@promiseconsultinginc.com</a></p><p style="text-align: justify;">This joint study with Exane BNP can be presented to you during a meeting to be agreed with your teams. The full document is the subject of a subscription. You can also request the dates of the next cycle of conferences dedicated to presenting the results of this study. Three countries in the luxury fashion world were studied: France, China and the US.</p><p style="text-align: justify;"><em>Cette étude menée conjointement avec Exane BNP peut vous être présentée en synthèse lors d'un rendez-vous à convenir avec vos équipes. Le document complet fait l'objet d'une commercialisation en souscription. Vous pouvez également demander les dates du prochain cycle de conférences consacrées à la présentation des résultats de cette étude. Trois pays dans l'univers de la Mode de luxe ont été étudiés : la France, la Chine et les US.</em></p><p><img src="http://whatsnewinmarketing.blogspirit.com/media/01/01/3429323012.jpg" id="media-938855" alt="" /></p>