Last posts on alliade
2024-03-29T13:29:38+01:00
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Pierre Chanut
http://pierre-chanut-nomsdemarque.blogspirit.com/about.html
L'équipe de NYMEO crée le nom Equature pour le groupe Amallia
tag:pierre-chanut-nomsdemarque.blogspirit.com,2013-04-08:2959015
2013-04-08T11:25:00+02:00
2013-04-08T11:25:00+02:00
Le groupe Amallia est né en 2010 du regroupement en Rhône-Alpes de sept...
<p style="text-align: justify; line-height: normal; margin-top: 0pt; margin-bottom: 0pt; vertical-align: baseline; unicode-bidi: embed; direction: ltr; -ms-text-justify: inter-ideograph; language: fr; mso-line-break-override: restrictions; punctuation-wrap: simple;"><span style="color: black; font-family: arial,helvetica,sans-serif; font-size: small; language: fr; mso-ascii-font-family: 'Century Gothic'; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-color-index: 1; mso-font-kerning: 12.0pt;">Le groupe Amallia est né en 2010 du regroupement en Rhône-Alpes de sept Comités Interprofessionnels du Logement (CIL, organismes collecteurs du 1% Action Logement) et des différentes sociétés immobilières et de services associées. </span><span style="color: black; font-family: arial,helvetica,sans-serif; font-size: small; language: fr; mso-ascii-font-family: 'Century Gothic'; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-color-index: 1; mso-font-kerning: 12.0pt;">Amallia Action Logement est aujourd’hui le quatrième organisme collecteur sur le territoire national.</span></p><p style="text-align: justify; line-height: normal; margin-top: 0pt; margin-bottom: 0pt; vertical-align: baseline; unicode-bidi: embed; direction: ltr; -ms-text-justify: inter-ideograph; language: fr; mso-line-break-override: restrictions; punctuation-wrap: simple;">U<span style="font-family: arial,helvetica,sans-serif; font-size: small;"><span style="color: black; language: fr; mso-ascii-font-family: 'Century Gothic'; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-color-index: 1; mso-font-kerning: 12.0pt;">ne stratégie de marque déclinée à partir du nom Amallia et selon 6 solutions a ensuite été mise en place. </span><span style="color: black; font-weight: bold; language: fr; mso-ascii-font-family: 'Century Gothic'; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-color-index: 1; mso-font-kerning: 12.0pt;">Groupe Amallia </span><span style="color: black; language: fr; mso-ascii-font-family: 'Century Gothic'; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-color-index: 1; mso-font-kerning: 12.0pt;">: Amallia<strong> l</strong></span><span style="color: black; font-weight: bold; language: fr; mso-ascii-font-family: 'Century Gothic'; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-color-index: 1; mso-font-kerning: 12.0pt;">ocation, </span><span style="color: black; language: fr; mso-ascii-font-family: 'Century Gothic'; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-color-index: 1; mso-font-kerning: 12.0pt;">Amallia <strong>a</strong></span><span style="color: black; font-weight: bold; language: fr; mso-ascii-font-family: 'Century Gothic'; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-color-index: 1; mso-font-kerning: 12.0pt;">ccession, </span><span style="color: black; language: fr; mso-ascii-font-family: 'Century Gothic'; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-color-index: 1; mso-font-kerning: 12.0pt;">Amallia <strong>m</strong></span><span style="color: black; font-weight: bold; language: fr; mso-ascii-font-family: 'Century Gothic'; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-color-index: 1; mso-font-kerning: 12.0pt;">obilité, </span><span style="color: black; language: fr; mso-ascii-font-family: 'Century Gothic'; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-color-index: 1; mso-font-kerning: 12.0pt;">Amallia <strong>t</strong></span><span style="color: black; font-weight: bold; language: fr; mso-ascii-font-family: 'Century Gothic'; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-color-index: 1; mso-font-kerning: 12.0pt;">ravaux, </span><span style="color: black; language: fr; mso-ascii-font-family: 'Century Gothic'; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-color-index: 1; mso-font-kerning: 12.0pt;">Amallia <strong>i</strong></span><span style="color: black; font-weight: bold; language: fr; mso-ascii-font-family: 'Century Gothic'; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-color-index: 1; mso-font-kerning: 12.0pt;">nvestissement éthique, </span><span style="color: black; language: fr; mso-ascii-font-family: 'Century Gothic'; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-color-index: 1; mso-font-kerning: 12.0pt;">Amallia </span><span style="color: black; font-weight: bold; language: fr; mso-ascii-font-family: 'Century Gothic'; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-color-index: 1; mso-font-kerning: 12.0pt;">solidarités</span><span style="color: black; language: fr; mso-ascii-font-family: 'Century Gothic'; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-color-index: 1; mso-font-kerning: 12.0pt;">. Le nom Amallia ne pouvant pas être porté par une autre structure que Amallia Action Logement.</span></span></p><p style="text-align: justify; line-height: normal; margin-top: 0pt; margin-bottom: 0pt; vertical-align: baseline; unicode-bidi: embed; direction: ltr; -ms-text-justify: inter-ideograph; language: fr; mso-line-break-override: restrictions; punctuation-wrap: simple;"> </p><p style="text-align: justify; line-height: normal; margin-top: 0pt; margin-bottom: 0pt; vertical-align: baseline; unicode-bidi: embed; direction: ltr; -ms-text-justify: inter-ideograph; language: fr; mso-line-break-override: restrictions; punctuation-wrap: simple;"><span style="color: black; font-family: arial,helvetica,sans-serif; font-size: small; language: fr; mso-ascii-font-family: 'Century Gothic'; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-color-index: 1; mso-font-kerning: 12.0pt;">Les services complémentaires proposés par d'autres sociétés du groupe : </span><span style="font-family: arial,helvetica,sans-serif; font-size: small;"><span style="color: black; language: fr; mso-ascii-font-family: 'Century Gothic'; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-color-index: 1; mso-font-kerning: 12.0pt;">a</span><span style="color: black; language: fr; mso-ascii-font-family: 'Century Gothic'; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-color-index: 1; mso-font-kerning: 12.0pt;"><span style="color: black; language: fr; mso-ascii-font-family: 'Century Gothic'; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-color-index: 1; mso-font-kerning: 12.0pt;">dministration de biens, gestion locative, conseil en financement,<span style="mso-spacerun: yes;"> g</span>estion de la mobilité/relocation, résidences hôtelières, assurances, </span></span></span><span style="color: black; font-family: arial,helvetica,sans-serif; font-size: small; language: fr; mso-ascii-font-family: 'Century Gothic'; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-color-index: 1; mso-font-kerning: 12.0pt;">ont été regroupées sous une seule entité juridique mais le nom Amallia Services n'était pas en cohérence avec la stratégie définie. </span></p><p style="text-align: justify; line-height: normal; margin-top: 0pt; margin-bottom: 0pt; vertical-align: baseline; unicode-bidi: embed; direction: ltr; -ms-text-justify: inter-ideograph; language: fr; mso-line-break-override: restrictions; punctuation-wrap: simple;"> </p><p style="text-align: justify; line-height: normal; margin-top: 0pt; margin-bottom: 0pt; vertical-align: baseline; unicode-bidi: embed; direction: ltr; -ms-text-justify: inter-ideograph; language: fr; mso-line-break-override: restrictions; punctuation-wrap: simple;"><span style="color: black; font-family: arial,helvetica,sans-serif; font-size: small; font-style: italic; font-weight: bold; language: fr; mso-ascii-font-family: 'Century Gothic'; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-color-index: 1; mso-font-kerning: 12.0pt;">C'est ainsi que les responsables du <img id="media-730282" style="float: right; margin: 0.2em 0 1.4em 0.7em;" title="" src="http://pierre-chanut-nomsdemarque.blogspirit.com/media/02/00/3489103712.jpg" alt="Equature.jpg" />Groupe Amallia ont choisi, parmi d'autres solutions et sur le recommandations de l'équipe de <a href="http://www.nymeo.com">NYMEO</a>, le nom EQUATURE comme identité "ombrelle" pour ces activités de services.</span></p><p style="text-align: justify; line-height: normal; margin-top: 0pt; margin-bottom: 0pt; vertical-align: baseline; unicode-bidi: embed; direction: ltr; -ms-text-justify: inter-ideograph; language: fr; mso-line-break-override: restrictions; punctuation-wrap: simple;"> </p><p style="text-align: justify; line-height: normal; margin-top: 0pt; margin-bottom: 0pt; vertical-align: baseline; unicode-bidi: embed; direction: ltr; -ms-text-justify: inter-ideograph; language: fr; mso-line-break-override: restrictions; punctuation-wrap: simple;"><span style="font-family: arial,helvetica,sans-serif; font-size: small; mso-bidi-font-family: 'Courier New';">EQUATURE renvoie aux substantifs "équateur", "équation" et "équilibre" et à l’adjectif « égal ». <span style="mso-fareast-font-family: Calibri; mso-bidi-font-family: 'Courier New'; mso-fareast-theme-font: minor-latin; mso-fareast-language: EN-US; mso-ansi-language: FR; mso-bidi-language: AR-SA;">Le suffixe nominal « -ture » indique une </span><span style="mso-fareast-font-family: Calibri; mso-bidi-font-family: Arial; mso-fareast-theme-font: minor-latin; mso-fareast-language: EN-US; mso-bidi-font-weight: normal; mso-ansi-language: FR; mso-bidi-language: AR-SA;">action, ou le résultat de l’action. EQ</span></span><span style="mso-bidi-font-family: 'Courier New';"><span style="font-size: x-small;"><span style="font-family: Century Gothic;"><span style="font-family: arial,helvetica,sans-serif; font-size: small;">UATURE, c’est répondre à des questions posées par des solutions justes avec l’idée de répartition équilibrée.</span></span></span></span></p><p class="MsoNormal" style="margin: 0cm 0cm 0pt; text-align: justify; line-height: normal; ; mso-layout-grid-align: none;"> </p><p style="text-align: justify; line-height: normal; margin-top: 0pt; margin-bottom: 0pt; vertical-align: baseline; unicode-bidi: embed; direction: ltr; -ms-text-justify: inter-ideograph; language: fr; mso-line-break-override: restrictions; punctuation-wrap: simple;"> <span style="color: black; font-family: arial,helvetica,sans-serif; font-size: small; language: fr; mso-ascii-font-family: 'Century Gothic'; mso-fareast-font-family: +mn-ea; mso-bidi-font-family: +mn-cs; mso-color-index: 1; mso-font-kerning: 12.0pt;"><a href="http://www.nymeo.com/">http://www.nymeo.com/</a> </span></p>